Generative AI and Prompt Engineering for Marketers in 2025

Name: Generative AI and Prompt Engineering for Marketers in 2025
Rating: 4.0 (127 reviews)

Learn powerful skills in prompt engineering for generative AI tools such as Chat GPT, Gemini, Co-Pilot and CLAUDE AI.

Created byAmitha Amarasinghe

Last updated 1/2025

English

English [Auto],Korean [Auto],

What you'll learn

Utilize AI tools like ChatGPT for improving the effectiveness of your marketing campaigns.
Create genuine, AI-optimized content for marketing campaigns, enhancing the usage of tools like ChatGPT, Gemini, Co-Pilot and Claude AI.
Infuse AI into strategic planning for precise insights and use AI as a brainstorming partner for business problem solving.
Master prompt engineering for efficient AI interactions with ChatGPT and similar tools.

Course content

8 sections • 48 lectures • 5h 23m total length

IMPORTANT - 5 Tips On How To Follow This Course Most Effectively2:48
Here is a summary of the 5 tips I discuss in this video.
1. Have a self-evaluation of your current skills level of AI
2. If you are a total beginner, complete the course from section 1 till the end.
3. If you have some basic knowledge in AI concepts, you can start from section 3 onwards.
4. If you are familiar with your way around with the tools, you can start with section 4 of the course.
5. If your sole learning objective from this course is to learn about prompt engineering techniques, then you can straight away jump to section 5.
Course Downloads - Everything0:26
Please download this ZIP folder, and take 5 minutes to review everything before you get started. This contains all the prompts you will use throughout the course. While you can access the relevant content for each lesson individually, it’s best to have this organized folder saved on your computer in case you miss anything. This way, you’ll be fully prepared before you begin the course.

What is AI?3:51
First things first. Let's get to know what AI is before jumping into learn how to use it in marketing.
Two Branches of AI (Symbolic Systems and Neural Networks)4:59
There are two branches of AI, and which one do you think is closest to being Artificial General Intelligence (AGI)?
What is Generative AI?4:06
Explore how generative AI creates new content and reshapes modern marketing. Understand the role of large language models and transformers in powering chatbots and personalized customer experiences.

Let's Get to Know the Tools1:07
Explore large language models, their multimodal and single-model differences, and the essential toolkit of generative ai tools for marketers, including ChatGPT, DALL-E 3, Google Gemini, Claude 3, Copilot, and Jasper.
What are Large Language Models?6:21
Let's understand what are LLMs and how they are built.
Examples of LLMs4:58
Explore key large language models like GPT-4, Bert, and Gemini, and learn how transformers, 2.5 trillion parameters, and open versus closed source influence marketing applications.
Three types of LLMs4:17
Identify three types of large language models: general purpose, domain specific, and proprietary, and describe their practical use for marketers.
What is a Multi-Modal LLM2:56
Get to know Chat GPT3:16
Discover the evolution of generative AI tools from GPT-1 to ChatGPT and how large language models shape marketing applications now and in the next 3–5 years.
Custom GPTs in Chat GPT7:59
Explore how to build customized versions of ChatGPT, called my GPTs, trained for specific topics on GPT-4, including marketing, then publish, test, and tailor them for diverse applications.
Some more Gen AI Tools4:04
Let's Play Around with DALL-E5:52
See how Dolly and DALL-E integrate with ChatGPT-4 to generate images from prompts, edit prompts for better results, and explore limitations through cricket examples.
Joining Claude 3, Gemini and Mistral and Picaso5:21
Learn to compare and use Gemini, Anthropic cloud, Copilot, Mistral, and Free Pick through practical prompts, account setup, and tool testing for marketers.
Comparing Content Creation on LLMs - Part 17:14
Compare how various large language models handle a simple holiday email prompt, and explore prompt engineering to optimize marketing content across ChatGPT, Gemini, Claude, and Copilot.
Comparing Content Creation on LLMs - Part 25:02
Explore how advanced prompts generate four blog post titles about AI in marketing, using the keywords AI marketing and marketing automation, while noting human tweaks and similar outputs across tools.
Comparing Image Generation on LLMs6:11
The Two Prompts Used in This Lesson.
You can copy and paste from here.
Prompt 1:
Draw a realistic oil painting of an elephant family walking by a lake in Sri Lanka. The sun is setting down from the horizon, and the sky lightens up with the rays of the setting sun. Few birds flying over the lake, and dark shadows of trees in the mountainside behind the lake are visible.

Prompt 2:
Final scenes from the movie Titanic where Jack and Rosie are adrift on debris in the cold dark sea with the Sinking of the Titanic in flames and about to disappear into the ocean. Jack and Rosie Funny face in Selfie pov you can see the pores of her skin. we can see top of her shoulders. water vapor around her. moonlight. blue and pink sky.style ultrarealistic photo with details 16k The style is hyper-realistic and photographic HDR.
Additional Reading Material (Optional Reading)8:33

Module Intro0:41
Introduction to Prompt Engineering5:47
Explore prompt engineering fundamentals, from defining prompts and power verbs to patterns and perpetual loop prompts, and learn how structured prompts, clarity, and a prompt library empower effective AI outputs.
Writing Properly Structured Prompts6:28
Use structured prompts to guide AI tools—align context, task constraints, and extra information—reduce hallucination, compare outputs from tools like ChatGPT, Gemini, Claude, and Copilot, and select the best result.
Power Verbs in Prompt Engineering9:29
Intorduction to Prompt Patterns4:12
Persona Pattern4:14
Apply the persona pattern by commanding a language model to act as a professional. Use context and task guidance to reveal actionable steps, like veterinary care or SEO tasks.
Audience Persona Pattern3:21
Few-Shot Pattern3:54
Learn the few-shot pattern to teach large language models through a few examples, improving sentiment analysis and marketing insights with practical restaurant review demonstrations.
Other Prompt Patterns2:48
Perpetual Loop Prompt9:06
Maintaining a Prompt Library5:47
Learn to build and reuse a prompt library using Get Magical, store templates, and quickly insert saved prompts into ChatGPT to streamline marketing tasks.
DOWNLOADS0:15

Creating a Social Media Brand Voice using AI23:40
Practical Demo of Jasper AI8:13
Demonstrates how to create and manage brand voices in Jasper AI using a knowledge base and uploads, then generate on-brand social content like LinkedIn posts.
Creating Audience Personas using AI16:24
Learn how to create audience personas—semi-fictional, data-driven profiles that drive targeting and content decisions—through AI-assisted prompts and practical examples.
Creating Social Media Content With Chat GPT - Part 110:50
Creating Social Media Content With Chat GPT - Part 27:20
Explore how to use ChatGPT to generate and tailor social media content across pillars like life insurance demystified and inspirational stories, with structured prompts, content types, and platform-specific guidance.

Module Intro0:34
Explore how generative AI tools enhance marketing strategy formulation, refine problem statements with ChatGPT, brainstorm ideas, and build audience personas and customer journeys.
Refining your Marketing Problem Statement6:47
Refine your marketing problem statement with ai tools to align stakeholders, craft an elevator pitch, and define the exact customer problem, avoiding misaligned expectations and scattered feature debates.
Practical Demo of Problem Refinement Prompt21:24
In this practical demo, you learn how to refine a marketing problem using a problem refinement prompt and perpetual loop prompting, including conditioning chats with brand and audience personas.
Brainstorming for solution using AI11:58
Brainstorm solutions for marketing problems by leveraging AI tools like ChatGPT or Claude in an interactive, consultant-style dialogue that iterates from a clear problem statement to actionable prompts.
Creating OKRs with AI13:27
Discover how to use generative AI to support marketing planning with OKR: craft inspirational objectives, measurable key results, and initiatives, plus a practical prompt-driven refinement workflow.

Using AI for Business Problem Solving4:34
Drive a head start in marketing by continuously sharpening your AI skills and using AI tools, while aligning expectations with current capabilities and staying up to date.
Introduction to a Mastermind Group5:51
A mastermind group coordinates knowledge and effort in harmony among two or more people to solve problems and achieve a definite purpose, through collaboration, accountability, and mutual support.
Creating a Mastermind Group using ChatGPT 418:09
Demonstrates creating a mastermind group with ChatGPT 4, using expert persona bots to critique a startup idea from multiple perspectives, emphasizing risk, trust, and execution.
Introduction to the 5 Whys Method12:45
Introduction to the Devil's Advocate Method6:14
Explore the devil's advocate method as a critical thinking and discussion technique that challenges prevailing views to explore all sides, improve decision making, and strengthen brainstorms and debates.
Introduction to the 6 Thinking Hats Method8:54
Introduces the six thinking hats method for structured problem solving, guiding learners through data, feelings, risks, benefits, creativity, and process, with AI prompts and collaborative discussion.

Requirements

No technical understanding in complex AI concepts needed. General skills in using cloud-based software and working with Chat GPT prompts is sufficient.

Description

Generative AI and Prompt Engineering for Marketing People

Transform your marketing career with AI mastery. Learn to leverage ChatGPT and generative AI tools to revolutionize your digital marketing strategies, content creation, and campaign performance.

What You'll Learn

Master prompt engineering for marketing-specific AI applications
Create compelling, AI-optimized content for social media and SEO
Develop data-driven marketing strategies using AI analytics
Integrate AI tools into your existing marketing workflows
Enhance customer engagement through AI-powered personalization

Perfect For

Marketing professionals seeking to automate routine tasks
Digital strategists ready to implement cutting-edge AI solutions
Content creators looking to scale their production efficiently
Entrepreneurs building AI-powered marketing systems
Students exploring the intersection of AI and marketing

Course Highlights

Advanced prompt engineering techniques, real-world marketing applications, hands-on projects, and actionable strategies to immediately elevate your marketing campaigns. Our curriculum includes exclusive frameworks for AI-driven market research, competitor analysis, and customer journey optimization. You will get access to all the practical prompts the trainer uses in demonstrations.

What Sets Us Apart

This specialized marketing course delivers comprehensive real-world case studies and ready-to-use templates for immediate implementation. The course features recorded expert insights showcasing proven AI marketing strategies backed by detailed examples from successful AI-driven marketing campaigns.

Who this course is for:

This course is ideal for those who are in marketing and digital marketing field. However, the concepts taught can be practiced by professionals in various other business roles, including sales, HR and even accounting.
If you are someone who is wondering how to save hours of your time using effective prompt engineering, then this is the ideal course for you.

Generative AI and Prompt Engineering for Marketers in 2025

What you'll learn

Explore related topics

Course content

START HERE2 lectures • 3min

Artificial Intelligence: An Introduction to Marketers3 lectures • 13min

Getting to Know the Tools - Explore 5+ LLM Tools to Work On14 lectures • 1hr 13min

An Introduction to Prompt Engineering12 lectures • 56min

Generative AI for Content Creation5 lectures • 1hr 6min

Using AI Tools in Strategy Formulation5 lectures • 54min

Using AI for Business Problem Solving6 lectures • 56min

Closure1 lecture • 1min

Requirements

Description

Who this course is for: