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GenAI for Marketing Campaigns and the Art of AI Filmmaking
Role Play
New
Rating: 5.0 out of 5(2 ratings)
9 students

GenAI for Marketing Campaigns and the Art of AI Filmmaking

Claude, Chat GPT, Lovable for marketing campaign delelopment | GEO | AI tools 4 creatives: from images to videos/film
Role Play
New
Created byJulia Mariasova
Last updated 7/2026
English

What you'll learn

  • Master AI-powered market research and marketing strategy development
  • Vide-code landing pages for your campaign
  • Prepare for Generative Search Optimisation (GEO)
  • Master multi-modal visual content production
  • Learn AI filmmaking (character creation, storyboards, images, videos, voice design) and produce high-end visual assets
  • Learn AI tools for visual assets (Nano Banana, Image GPT, Midjourney, Veo3, Kling, Seedance 2, HeyGen, Custom GPTs/prompting agents, tool aggregators , SYNTX)

Course content

5 sections • 35 lectures • 5h 33m total length

  • Welcome! Course introduction6:06
  • The evolution of marketing campaign management - from Traditional to AI-Powered9:55

Requirements

  • There are no special requirements for this course, but it might be useful to watch my other course "Generative AI Practical Guide for Business and Sustainability"

Description

GenAI for Marketing Campaigns and the Art of AI Filmmaking is a hands-on, practical course designed for marketers, business owners, and creative professionals looking to master the next generation of digital content creation. 

The course explores how Generative AI is shifting the professional role from manual production to creative orchestration. The curriculum covers the entire lifecycle of an AI-assisted campaign, providing  guidance on market research, brand messaging, and "vibe-coding" to create landing pages without a full development cycle. It also introduces the emerging field of Generative Search Optimization (GEO) to prepare businesses for AI-powered discovery.

On the creative side, students will learn about available Gen AI tools for visual content production and tools aggregators with major focus on AI filmmaking. Students witll learn how to:

  • set up prompting assistants/agents for image and video generators

  • apply professional cinematography terminology to direct AI models with precision

  • create characters, moodboards and storyboards

  • produce product commercials / music videos

  • automate and animate storyboards

  • maintain character and voice consistency across multi-shot sequences

The course is led by management consultant, educator, filmmaker and AI creator Julia Mariasova,  and by our fantastic guest speakers:

  • Daryna Halavan, an AI enablement consultant, and

  • Andreas Valentin Peterson, GEO expert


Please check out my other relevant COURSES:

  • Generative AI Practical Guide for Business and Sustainability is particularly relevant for those new to Generative AI tehnologies

  • Ethics, Sustainability and ESG in Product Management: relevant for those working in product or marketing, it provides a "great framework of product-related skills including marketing activities


Who this course is for:

  • Marketing and Communications Professionals
  • Social Media and Digital Content Creators, Creative Consultants
  • Filmmakers, Videographers, Scriptwriters and Creative Producers
  • SEO and Content Strategy Professionals
  • Small-Business Owners and Entrepreneurs
  • Web Designers, Copywriters and No-Code Creators
  • Creative Agencies and Boutique Studios

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