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Game Design in Production: From Idea to Release
Rating: 4.6 out of 5(25 ratings)
202 students

Game Design in Production: From Idea to Release

Master game design tasks throughout an entire game development to build your own game or work in a studio
Created byPascal Luban
Last updated 7/2026
English
English

What you'll learn

  • Real game design workflow used in production and apply it to the specific challenges of indie game development.
  • Detailed description of what is expected from a game designer during the production of a video game.
  • Templates and best practices to develop design documents that are under the responsibility of a game designers and explanations on how to write them.
  • Step-by-step method on how to run effective playtests to identify design flaws early and improve your indie game through real players feedback.

Course content

5 sections • 20 lectures • 4h 49m total length
  • Every Game Starts Here: The Brief20:20
  • From Idea to ... Valid Idea33:44

    Explore ideation and market-driven versus creativity-driven strategies to craft a strong game concept, assess its unique selling point, communicate it effectively, and plan for engaging, multiplayer gameplay.

  • Assignment #1 - Develop your game concept1:55
  • Turn Your Idea Into a Build Plan: Concept & System Docs That Work15:39

    Learn to craft a professional game concept document and a separate game system document. These templates clarify player experience, design choices, monetization, and core gameplay.

  • Assignment #2 - Develop your game concept and game system documents1:38

    Develop a game concept document to clarify the player's experience and a game system document to define core gameplay, engagement, and monetization, with a focus on polished spelling and grammar.

  • Know Your Player—or You’ll Build the Wrong Game11:42
  • Assignment #3 - Develop your persona1:41

    Create a game persona for your portfolio by drafting prompts from your concept, generating a persona and portrait with AI, then producing a pdf slide.

  • Choose a Monetization That Fits Your Game Concept12:16

    Define a monetization strategy early in your game concept by selecting a balanced mix of monetization techniques—premium, in-app purchases, advertising, and premium content—tailored to your audience and platform.

Requirements

  • This course does not require any specific skill

Description

You have a game idea. But what does a game designer actually do to take it from concept to release?


Game design is not a single creative act. It is a structured production process, with different decisions, responsibilities, and deliverables at every stage of development.


This course teaches aspiring game designers and indie developers what to do, what to produce, and what to validate throughout the development of a game.


You’ll learn a practical workflow based on real production experience, using the right methods and design documents at the right time to structure ideas, communicate decisions, reduce development risks, and improve the game as it evolves.


Step by step, you’ll learn how a game designer works through the main stages of production:


  • During ideation, turn raw ideas into a focused game concept and create a concept document that communicates your vision clearly.

  • During pre-production, develop the key documents used to define and communicate the project, including the Game Design Document and pitch deck.

  • During production, work effectively with the rest of the development team, maintain useful design documentation, and use playtests to identify problems, validate decisions, and refine the game.

  • During pre-launch, focus on the final responsibilities of the game designer, including polish, balancing, and preparing the game for release.


The objective is not to teach you how to create documents for their own sake.


You will learn when each document is useful, what decisions it should support, and how it should evolve as the project moves forward.


Every major production document is illustrated with practical examples, and the assignments give you opportunities to create professional design material that can contribute to your game-design portfolio.


Why learn from me?


This course is based on almost three decades of professional experience as a game designer, Lead Designer, Creative Director, and consultant on projects ranging from AAA productions to smaller development teams.


It distills that production experience into a clear workflow you can reuse on your own projects or apply when working as part of a professional development team.


By the end of the course, you will understand how a game designer contributes from the first idea to the final release — what to do, what to deliver, and how to make better design decisions at every stage.

Who this course is for:

  • Indie developers ready to build and ship their game using real-world design methods.
  • Aspiring game designers who want to join a studio and understand real production expectations.
  • Game design students who want to discover the real tasks of game designers in a game development.