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Fundraising Success: The Art & Science of Major Gifts
Rating: 4.3 out of 5(71 ratings)
327 students

Fundraising Success: The Art & Science of Major Gifts

What Every Organization Needs to Know to Launch and Execute a Successful Major Gifts Campaign
Created byLouanne Saraga Walters, MS HNFM, Holly Parrish, CFRE, MPA
Last updated 7/2024
English

What you'll learn

  • Create a strategy to incorporate major gift work into their organization’s fundraising strategy
  • Build and train a team within their organization to identify, cultivate, solicit and steward major gift donors
  • Target the right people for the right types of major gifts in the most effective ways
  • Define a major gift for your nonprofit
  • Get the appointment
  • Find major gift prospects
  • Raise major gifts from corporations and foundations
  • Organize your major gift program so that you have new prospects
  • Present a case for support that will inspire major gift donors
  • Establish the policies necessary for a major gifts program
  • Set goals and track progress of your major gifts program

Course content

8 sections • 25 lectures • 2h 40m total length

  • Course Overview3:24

    This lecture is a brief look at what we cover in this course, how we've structured it and how to find out what each lecture contains. This lecture includes a printable outline for this course in the resource section.

    NOTE: As of June, 2018 this course is no longer offered under CFRE CE.

  • What Is a Major Gift?7:36

    In this lecture we help you understand what a major gift is, how it's defined in the context of your organization and what differentiates major gift fundraising from other types of fundraising activities.

  • Am I Ready for Major Gift Fundraising?8:23

    This lecture covers readiness factors associated with major gift fundraising.

Requirements

  • You will need a desire to grow your major gifts program.
  • While not necessary, it will be helpful to have your any existing major gift prospect lists handy.

Description

Could your nonprofit use more money to meet your mission?

Do you want to raise major gifts from committed donors?

Do you want to build a team to help you raise major gifts?

Having trouble finding prospects to make major gifts?

Raise Major Gifts by Learning the Art and Science of Major Gift Fundraising

This course will equip you to take your fundraising to the next level: major gifts.

This course provides you with tools and resources to use again and again when asking prospects for major gifts and when creating your major gifts program. Whether you are starting from scratch or improving an existing development program, you can raise major gifts.

Fundraising professionals, development officers, CEO’s, Executive Directors and nonprofit board members will learn from the comfortable discussion style with over 2.5 hours of video lectures with Holly Parrish and Louanne Saraga Walters. You’ll become part of the discussion as you determine how to raise major gifts.

Who this course is for:

  • Fundraising professionals
  • Development directors
  • Executive directors
  • Nonprofit CEO's
  • Board members

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