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Fundraising Success: Creating an Annual Marketing Campaign
Rating: 4.1 out of 5(24 ratings)
144 students

Fundraising Success: Creating an Annual Marketing Campaign

Your Complete Guide to Ensure Your Marketing Campaign Supports Your Fundraising Efforts
Created byLouanne Saraga Walters, MS HNFM, Merrill Stewart
Last updated 4/2016
English

What you'll learn

  • Understand the importance of creating an annual marketing and communication plan
  • Segment their ideal audience craft messaging that delivers impact and a call to action.
  • Identify the individuals that make up the marketing team, and how to leverage their expertise and resources to create a plan.
  • Set goals and objectives that are actionable and measurable.
  • Create a complete marketing and communications plan that outlines channels of communication, frequency of messaging and team member responsibilities.
  • Evaluate the success of the plan, areas for improvement and planning ahead.

Course content

8 sections • 21 lectures • 2h 34m total length

  • Course Overview4:05

    A brief look at what we will cover in this course and how we structured the course. This lecture also includes a printable outline for the course in the resources section. 

    NOTE: As of June, 2018 this course is no longer offered under CFRE CE.

  • Why you need an annual marketing and communications plan8:41

    In this lecture we learn why an annual marketing & communications plan is important and how to create one.

  • Marketing and Branding Defined9:42

    In this lecture we discuss the differences and similarities between marketing and branding.

Requirements

  • While not necessary, it is helpful to have a copy of any marketing or communications material you are currently using with you as you work through this course.
  • An understanding of “who is your audience?”
  • You will need a desire to improve how your organization communicates to its constituents, value the importance of a consistent and cohesive message and a willingness to invest the time in creating a creative but actionable marketing and communications plan.

Description

Creating a marketing and communications plan to engage your donors, volunteers, partners and clients.

Harness the mission of your organization.  Communicate its impact. Create a call to action.  Start by determining where you are. Then decide where you want to go. Finally set a map for getting there.

This course will help you craft a marketing and communications plan that you can use all year long, tailored to your organizational goals, size of your team and scalable to your needs. Many nonprofits know what they want to say, but don’t know how to best reach their intended audience and provide opportunities for engagement.  This course provides you with tools and resources to help you create impactful messaging, outline how your audience is best communicated with, and actionable activities to support your overall organization marketing and communication objectives.  You will receive guidance on how to create your own plan and implement it!

Nonprofit teams that include marketing professionals or a one-person department, regardless of experience, will benefit from the comfortable discussion style with over 2.5 hours of video lectures, Merrill Stewart, and Louanne Saraga Walters. You’ll become part of the discussion as you determine how you want to communicate your organization’s brand, unique factors and impactful purpose with a comprehensive marketing and communications plan. 

Who this course is for:

  • This course is meant for anyone with responsibilities for fundraising, marketing, or communications in a nonprofit organization
  • Both paid staff and volunteers can benefit from this class

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