Fundamentals of Marketing

Learn the core concepts of Marketing by a leading Professor from India
Free tutorial
Rating: 4.7 out of 5 (975 ratings)
15,686 students
49min of on-demand video

Students will learn the core concepts of marketing.


  • There are no prerequisites.


5 Star Reviews and Comments:

Mr Bishal Sarkar - Amazing, above expectations!

Santiago Martinez - This course is a good place to start if you are looking for a general idea of what marketing is about. I wouldn´t say it´s extremely in dept, but it does give great bullet points.

Dhaval Kadam - It is very easy to understand and grasp.


Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as follows:

1. What is Marketing?

2. Difference between Marketing and Sales

3. Marketing Mix - 4Ps of Marketing

4. Marketing Mix - 7Ps of Marketing

5. Needs, Wants and Demand

6. Market Segmentation

7. Brand

8. Product Life Cycle

9. What is a Price

10. Place / Marketing Channel

11. Advertising

In this course, I have discussed all the important basic concepts in Marketing including What is Marketing, Difference between Marketing and Sales. Thereafter I have talked about one of the most important concepts in Marketing ie. Marketing Mix. I have talked about 4Ps as well as 7Ps. Then I have talked about Needs, Wants and Demand, Market Segmentation, Brand, Product Life Cycle, Pricing, Place / Marketing Channel and Advertising.

All the above concepts have been simplified through real-world examples from leading companies of the World.

All the concepts have been discussed with a talking head video and slides to make learning better and faster.

Who this course is for:

  • Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.


Professor, Jaipuria and Visiting Professor, IIM Ranchi
Prof. Vijay Prakash Anand
  • 4.7 Instructor Rating
  • 1,422 Reviews
  • 17,631 Students
  • 2 Courses

Hi! I am Prof. Vijay Prakash Anand. I am a professor in the area of Marketing with Jaipuria Institute of Management, a leading Business School in India and also a Visiting Professor at IIM Ranchi. 

In the last 18 years of my career into academics, I have taught more than 6000 students and also guided tens of thousands of students online through my YouTube Channel ‘Marketing by Vijay’. What students love about me is that I simplify the subject with lots of examples, which helps them understand it better and faster.

My book ‘Marketing Management, An Indian Perspective’ (distributed all across the world by Wiley International) is recommended as a textbook for Marketing in Executive PG Program in Management at IIM Ranchi. I also write a blog on WordPress and manage a Facebook Page, both in the name of ‘Marketing by Vijay’.  

I have done MBA in Marketing from Symbiosis, Pune, India and PhD in the area of Green Marketing. I have got more than 20 years of experience in the field of Marketing, Advertising, Academics and Research. My areas of expertise include Marketing Management, Digital Marketing and Integrated Marketing Communications (Advertising & Promotions).

Let us simplify Marketing!

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