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Fundamentals of Marketing
Rating: 4.2 out of 5(1,018 ratings)
16,544 students

Fundamentals of Marketing

Learn the core concepts of Marketing by a leading Professor from India
Created byProf. Vijay Prakash Anand
Last updated 11/2018
English

What you'll learn

  • Students will learn the core concepts of marketing.

Course content

1 section • 11 lectures • 48m total length

  • What is Marketing5:18
  • Difference between Marketing and Sales3:28

    Differentiate marketing from selling by showing that selling is a subset of marketing that starts with identifying customer needs and extends to customer relationship management.

  • Marketing Mix - 4Ps of Marketing8:12

    Learn how the marketing mix, or four Ps: product, price, place, and promotion, drives a marketing plan that segments and targets markets and manages distribution channels.

  • Marketing Mix - 7 Ps of Marketing4:33

    Explore the seven Ps of marketing—product, price, place, promotion, and the three service-specific Ps of people, process, and physical evidence—and learn how they shape service delivery and customer value.

  • Needs, Wants and Demand1:45

    Explore the distinction between needs, wants, and demand, showing how purchasing power converts wants into market demand and informs forecasting and marketing planning.

  • Market Segmentation4:37

    Market segmentation divides a heterogeneous market into homogeneous subgroups based on behavior, attitudes, demographics, and psychographics, helping firms tailor products for distinct customer needs.

  • Brand4:57
  • Product Life Cycle4:02

    Navigate the product life cycle's four stages—introduction, growth, maturity, and decline—illustrated by smartphones, cars, and Lifebuoy, and see how sales, awareness, and profits shift.

  • What is a Price2:54
  • Place / Marketing Channel2:53
  • Advertising6:11

    Advertising is a non-personal promotion by an identified sponsor using mass media, including print, television, and billboards, to reach audiences and generate primary demand for consumer and business markets.

Requirements

  • There are no prerequisites.

Description

5 Star Reviews and Comments:

Mr Bishal Sarkar - Amazing, above expectations!

Santiago Martinez - This course is a good place to start if you are looking for a general idea of what marketing is about. I wouldn´t say it´s extremely in dept, but it does give great bullet points.

Dhaval Kadam - It is very easy to understand and grasp.

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Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as follows:

1. What is Marketing?

2. Difference between Marketing and Sales

3. Marketing Mix - 4Ps of Marketing

4. Marketing Mix - 7Ps of Marketing

5. Needs, Wants and Demand

6. Market Segmentation

7. Brand

8. Product Life Cycle

9. What is a Price

10. Place / Marketing Channel

11. Advertising


In this course, I have discussed all the important basic concepts in Marketing including What is Marketing, Difference between Marketing and Sales. Thereafter I have talked about one of the most important concepts in Marketing ie. Marketing Mix. I have talked about 4Ps as well as 7Ps. Then I have talked about Needs, Wants and Demand, Market Segmentation, Brand, Product Life Cycle, Pricing, Place / Marketing Channel and Advertising.


All the above concepts have been simplified through real-world examples from leading companies of the World.

All the concepts have been discussed with a talking head video and slides to make learning better and faster.

Who this course is for:

  • Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.

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