How To Effectively Manage Your Business Through A Crisis

Apply quick crisis management principles to protect what you have and reposition your business for the future, using free insights from a crisis expert.

Overcome disbelief in a crisis and act quickly by prioritizing cash flow management; implement a 13-week cash flow forecast and daily tracking to anticipate and mitigate financial shocks.

Explore three crisis tools—action, thinking, and emotion—and learn to disrupt routines, balance thinking time, and apply fight or flight and people vs. task priorities.

Wear and balance four hats—the expressive, sociable, driver, and analyst—to navigate crises, recognizing that actions, thinking, and emotions underlie the iceberg below the financial statements.

Adapt in a crisis by breaking routine, moving from deer in the headlights to deliberate thinking, and engaging employees with honest information to craft pragmatic solutions and guide suppliers.

Identify the three crisis priorities: secure cash to survive, change direction, attract new customers, suppliers, and employees. Treat cash like oxygen, and stop bleeding by boosting inflows and cutting outflows.

Explore a crisis case study on pivoting from retailers to online sales, recognizing customers changed behavior, and elevating margins from 25% to 80% to increase profit.

Pivot your perspective during a crisis by delegating day-to-day work, laying new tracks, and testing ideas with early adopters and low-cost experiments to reach a bigger mountain.

Explore crisis decision making by testing options, reversing decisions quickly, and applying the third-a-third rule to manage change, trust, and stakeholder responses.