
In this lesson we'll have a quick chat about what copywriting actually is, and I've got 2:23 that says the answer may surprise you.
A quick introduction to your instructor and the course. First we'll set expectations. Then we'll discuss how this course differs from traditional (outdated) copywriting advice and WHY that's a good thing for you.
In this lesson we'll cover the four main types of copywriting (plus a fifth one) that you will probably run into at some point when you become a freelance copywriter.
This lesson describes the three most important elements of copy before we go deeper into each subject one at a time.
This lesson is all about getting to know your audience, and some of the methods I use to do target audience research.
Here is a quick list of places I usually get info about my target audience from.
This lesson takes a dive into what it means to enter someone's reality, and how to do that.
A few questions to help you enter your audience's reality and guide them in the right direction.
In this lesson we'll talk about what it means to guide someone in the right direction and how to do that.
This lesson is just some additional thoughts on how to tell the right story.
This lesson includes some thoughts on empathy, connection and how to cultivate it in your own life.
In this lesson we'll go over the power of authority and how to build it for yourself and your clients.
This lesson has examples of credibility markers you can drop into most copy to build authority fast.
A lesson on toward and away-from motivation.
In this lesson I'll give you some insights about how to make the actual writing happen.
In this lesson I'll give you some useful ways to open your copy even if you don't know what to say or where to start.
This lesson is about figuring out your outcomes so you can set useful goals and work toward them with your copy.
This lesson is a quick reminder about the kind of outcomes you will be working toward and what kind of copywriting is best for each type.
In this lesson we dig into the personality of your writing and how you can quickly adapt different personalities to become the person your readers need you to be.
This lesson is about figuring out what you're supposed to say to your audience even when you don't have a clue.
This lesson has some thoughts on how to structure your copy so you always know what goes where.
In this lesson we'll cover some hard and fast rules to write copy that doesn't suck.
Copywriting quick tips to help you get up and earning fast even if you're not a master of any particular style.
Some examples of websites with great copywriting in different styles and layouts.
Examples of product descriptions.
Examples of Sales Pages for reference.
Blog examples that use copywriting technique.
Email copywriting examples that got results.
This lesson covers the fundamentals of split-testing. What is it? Why is it important? Do you even need to do it?
My process for split-testing copywriting.
Here are some answers to other questions you might have about copywriting.
These are some of my favorite copywriting tools.
This lesson has my recommendations for books that will help you grow as a writer and copywriter. Some are copywriting books. Others are not. All will help you improve.
WARNING! This course does NOT teach you how to write copy!
This course teaches you how to start fast as a freelance copywriter. If you want to study swipe files, long-form sales letters, and copywriting examples (AKA action-faking) then this course is not for you.
Imagine if you could make money writing this week (even without experience). You just dive in and get to work. You do it without learning to write or persuade. You do it without a fancy degree or portfolio. Within a week, you've earned your first clients. Within a month you pull HUGE gigs. How would things change for you? I don't know how your life would change, but I know how mine did!
When I started freelance copywriting in 2014, I did it with no degree, no experience, and no portfolio. I just applied to gigs, got hired, and learned on the job. Clients told me which parts of my writing sucked and what to fix. I literally got paid to learn.
One project at a time, I became an international name in copywriting. I did this without any Gary Halbert challenges and I didn't hand-write a single sales letter. Today, I've taught thousands of freelancers to reproduce these results.
What is Freelance Copywriting?
Freelance copywriting isn't like traditional copywriting, where you have to know the ins and outs of human behavior and psychology. That's because freelance clients mainly hire good writers who can get good enough. As a freelance copywriter, your goal is not to be the best. You only need to be good enough, and that's what this course will show you how to do.
What Will I Learn?
When you join this course, you'll learn how to get started fast with freelance copywriting. This isn't an in-depth study of copywriting techniques or tactics. It's only what you need to know right now to get started this week EVEN IF you've never written a single line of copy in your life.
Inside this course, I will show you:
The super simple, EXTREMELY FAST approach I used to make money copywriting
How to become a freelance copywriter (even without experience)
The 4 styles of copywriting that cover basically every client
Big mistakes amateurs make that hold them back forever
How to find clients and deliver great results (every single time)
What Else is Inside?
There are examples, quizzes, and valuable resources to help you get a feel for different styles, projects, and things you can expect. There are tips on how to write better and ensure your clients get what they want. There are even book suggestions and copywriting tools for those who want to go deeper.
Who is This For?
If you've heard about freelance copywriting and want to give it a try, then this is for you. If you just want to learn just enough to get started and grow fast, then you're in the exact right place because all of my courses are designed to get you up and running as fast as humanly possible without wasting time on B.S. that doesn't lead to results.
If any of that sounds like what you need, scroll up and enroll in this course today!
See you inside!
Your Instructor,
Lex DeVille