The second section to of this course focuses on how we can improve the conversion of players to paying players. A total of 4 lectures is dedicated to this objective.

In the first lecture of this section of the course, we zoom in on payment method selection, optimizing the payment process and segmentation of the in-game offering with regards to different types of players.

In the second lecture on the objective of converting players to paying players, we cover the ins and outs of a dual currency economy model and we deal with customization of the game experience as a benefit to players.

In the third lecture on the objective of converting players to paying players, we will suggest methods for you to control any possible secondary market for virtual game assets and player accounts. We will also cover player progression as a benefit that players are willing to pay for.

In the fourth and last lecture on the objective of converting players to paying players, we zoom in on tactics to stimulate impulse purchase and we will look at ways you can introduce game expansions to stimulate players to pay.

The third section to of this course focuses on how we can stimulate paying players to purchase additional assets or services in your game. A total of 4 lectures is dedicated to this objective. We will get very practical, with the aim to increase the amount your paying players pay in your game.

In the first lecture of this section we suggest ways to apply up-selling in your game and we cover the opportunity of entertainment as a driver of monetization.

In the second lecture of this section of the course we cover in-game catalog management as a way to increase the average revenue per paying player and we discuss how pricing can influence the average revenue per paying player.

In the third lecture of this section of the course we zoom in on improving the net margin of the revenue from free-2-play game monetization and we introduce segmentation of the paying player base as a way to maximize the revenue from paying players.

In the fourth and last lecture of this section of the course we suggest methods for timing of promotional campaigns to improve sales and we discuss the phenomenon and opportunity of whales, the small group of very heavy spenders in free-2-play games.

In the fourth section of this course, we will present 2 lectures on additional considerations regarding free-2-play game monetization.

In this first lecture of this section of the course we will discuss several hybrid monetization models, models that combine free-2-play with other game monetization models. These are alternatives for game designers and producers to consider.

In this lecture we will introduce several points of criticism regarding the free-2-play monetization model. Amongst other things we will discuss the negative aspects of a pay-2-win environment and the possible addictive effect of some free-2-play games.

This concluding lecture gives a quick overview of all we have gone over in the previous lectures.