Business Development professional with 22 years of experience in games and digital media. I help game companies achieve growth in players and revenues.
Introduced Habbo Hotel in The Netherlands (joint venture with Sulake Corporation). Joined Sulake as SVP Marketing and Advertising Sales 3 years later, leading a team of over 30 professionals. Helped Sulake double revenues year-on-year, for several years, to over $60M in 2009).
Left Sulake to start own game consultancy business. Worked with 60+ game companies over the past 8 years (Stardoll, Spil Games, Nickelodeon, Studio 100, WildWorks, etc).
Lectured 'Multiplayer Game Design' at the NHTV University in Breda, Netherlands and ‘Advanced Games’ at Fontys’ Academy of Creative Industries. Mentored several online and mobile game start-ups.
Founded Perfect Earth (2012), developing and publishing a portfolio of mobile and traditional games, as well as an online learning environment for nature & climate education, all of which allow children to discover the impact of their own actions on the environment.
Joined WildWorks (2013) as VP Business Development, introducing Animal Jam (national Geographic Kids license) in new markets. Was Managing Director of WildWorks Europe for 3 years.
Joined Kuuhubb (2016) as Entrepreneur-in-Residence, working with founders of Kuuhubb's portfolio of companies on monetisation design and user acquisition strategies. Currently Managing Director of Kuuhubb Publishing, growing Kuuhubb's businesses through ROI-positive user acquisition.