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Facebook Ads Masterclass: The Complete Facebook Ads Course

Name: Facebook Ads Masterclass: The Complete Facebook Ads Course
Rating: 4.4 (229 reviews)

Learn to create highly converting Facebook ads, custom audiences, lookalike audiences, set up Facebook pixel & much more

Created byLeon Chaudhari

Last updated 1/2020

English

What you'll learn

Create 50+ kinds of highly converting Facebook ads & Facebook-based sales funnels
Know how to create engagement ads, traffic ads, messenger ads, local business ads and much more
Install Facebook pixels and set up custom conversions, custom audiences and lookalike audiences
Be capable to develop your own sophisticated and effective Facebook marketing strategies
Figure out your target group and be able to target them directly through Facebook
Optimise and scale your Facebook ads through professional A/B split testing and other means of analysis
Use the Facebook Creative Hub to analyse the usability of your content
Create highly converting conversion ads & know how to sell products from your online store effectively
Start and scale your own SMMA (social media marketing agency) for (local) business ads
Use the Facebook Business Manager effectively for running ads & organising Facebook pages

Course content

27 sections • 208 lectures • 24h 18m total length

Welcome to the course!0:30
Welcome to the course "Facebook Ads Masterclass: The Complete Facebook Ads Course". It's a pleasure to have you with us. In this 24 hours long course, you will become a Facebook ads professional and I will show you how to create Facebook ads, install pixels, set up custom conversions, sell products online and much more.
What will you learn in this course? How should you use this course?11:01
We will now cover the curriculum of this course. We will in this course learn everything you need to know about Facebook ads and I will show you step by step how to build a profitable marketing strategy.

How to create a Facebook page (basics)16:39
In this lecture, we will learn about the basics of creating and managing a Facebook page. We will cover the difference between a Facebook page and profile, will talk about disadvantages and advantages of Facebook profiles and learn how to improve a Facebook page's branding. This is lecture #1 of this first chapter.
Branding and additional tools22:30
In this lecture, we will learn about the basics of creating and managing a Facebook page. We will cover the difference between a Facebook page and profile, will talk about disadvantages and advantages of Facebook profiles and learn how to improve a Facebook page's branding. This is lecture #2 of this first chapter.
Optimise your Facebook page15:57
In this lecture, we will learn about the basics of creating and managing a Facebook page. We will cover the difference between a Facebook page and profile, will talk about disadvantages and advantages of Facebook profiles and learn how to improve a Facebook page's branding. This is lecture #3 of this first chapter.
Creating a chat bot in less than 15 minutes11:55
In this lecture, we will learn about the basics of creating and managing a Facebook page. We will cover the difference between a Facebook page and profile, will talk about disadvantages and advantages of Facebook profiles and learn how to improve a Facebook page's branding. This is lecture #4 of this first chapter.
Hashtags and website sharing strategies9:04
In this lecture, we will learn about the basics of creating and managing a Facebook page. We will cover the difference between a Facebook page and profile, will talk about disadvantages and advantages of Facebook profiles and learn how to improve a Facebook page's branding. This is lecture #5 of this first chapter.
Examples for great branding10:00
In this lecture, we will learn about the basics of creating and managing a Facebook page. We will cover the difference between a Facebook page and profile, will talk about disadvantages and advantages of Facebook profiles and learn how to improve a Facebook page's branding. This is lecture #6 of this first chapter.
App installation and Mailchimp connection3:38
In this lecture, we will learn about the basics of creating and managing a Facebook page. We will cover the difference between a Facebook page and profile, will talk about disadvantages and advantages of Facebook profiles and learn how to improve a Facebook page's branding. This is lecture #7 of this first chapter.
13 Facebook apps to use every day1:04
In this lecture, we will learn about the basics of creating and managing a Facebook page. We will cover the difference between a Facebook page and profile, will talk about disadvantages and advantages of Facebook profiles and learn how to improve a Facebook page's branding. This is lecture #8 of this first chapter.
Introduction to Mailchimp19:32
In this lecture, we will learn about the basics of creating and managing a Facebook page. We will cover the difference between a Facebook page and profile, will talk about disadvantages and advantages of Facebook profiles and learn how to improve a Facebook page's branding. This is lecture #9 of this first chapter.
Mailchimp landing pages7:27
In this lecture, we will learn about the basics of creating and managing a Facebook page. We will cover the difference between a Facebook page and profile, will talk about disadvantages and advantages of Facebook profiles and learn how to improve a Facebook page's branding. This is lecture #10 of this first chapter.

Introduction to Facebook ads6:25
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #1 of this chapter.
Introduction to the Facebook power editor and its dashboard9:10
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #2 of this chapter.
Facebook traffic ads14:45
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #3 of this chapter.
How to save an audience2:48
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #4 of this chapter.
Custom audience and lookalike audiences8:31
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #5 of this chapter.
Audience insights & custom audiences13:09
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #6 of this chapter.
How to apply the audience insights tool9:12
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #7 of this chapter.
How to apply the audience insights tool (part 2)4:00
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #8 of this chapter.
Collection ads15:07
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #9 of this chapter.
Slideshow ads15:23
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #10 of this chapter.
Carousel ads19:58
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #11 of this chapter.
360° Facebook ads7:09
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #12 of this chapter.
25000 likes - Learn how to generate 25k likes in less than 1 week14:06
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #13 of this chapter.
IMPORTANT: Why this the 25k ad can be highly effective or not effective at all5:11
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #14 of this chapter.
Hacks for efficient Facebook product marketing0:30
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #15 of this chapter.
Examples for countries where you can get cheap traffic0:24
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #16 of this chapter.
Why does cheap traffic matter so much?4:14
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #17 of this chapter.
Country research - Which products should you sell where via Facebook ads?8:35
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #18 of this chapter.
Case study: Selling pizza cutters with Facebook ads (+ country research)9:03
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #19 of this chapter.
Summary on country research - Step by step guide5:27
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #20 of this chapter.
Engagement ads (introduction)9:36
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #21 of this chapter.
Creating an offer for engagement ads7:46
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #22 of this chapter.
Case study: Promoting a drop shipping product with engagement ad offers9:15
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #23 of this chapter.
"Narrow Audience" and "Exclude" option in your ad set4:18
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #24 of this chapter.
Location settings for Facebook ads7:20
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #25 of this chapter.
Instant experience ads17:20
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #26 of this chapter.
Facebook page like engagement ads11:26
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #27 of this chapter.
How to generate likes from your competitors10:05
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #28 of this chapter.
Advanced combinations targeting for Facebook ads5:07
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #29 of this chapter.
Facebook event interaction engagement ads12:30
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #30 of this chapter.
Post engagement ads for Facebook events (very cheap ads)11:56
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #31 of this chapter.
Cost cap for Facebook engagement ads4:48
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #32 of this chapter.
Applications for cost cap0:45
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #33 of this chapter.
Relevance score and cheap Facebook ads3:44
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #34 of this chapter.
Picking and improving your Facebook ad's relevance score6:41
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #35 of this chapter.
What are some basic things that all great Facebook ads have in common?5:30
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #36 of this chapter.
What makes a perfect ad set?3:16
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #37 of this chapter.
How much money do you have to spend to let a Facebook ad pay off?8:47
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #38 of this chapter.
Usage Guidelines for Free Stock Photos on Facebook0:49
In this lecture, we will cover Facebook ads in detail, we will cover how to create them and learn about different types and formats of ads. After completing this lecture, you will know how to create efficient Facebook ads with proper targeting and well-produced content. This is lecture #39 of this chapter.

Creative Hub - Creating a single image ad within Creative Hub15:16
In this lecture, we will cover Facebook's Creative Hub. The Creative Hub is a tool that allows you to analyse your content way more than your own eyes could do it. Creative Hub works with machine learning and analyses your content. This is lecture #1 of this chapter.
Creative Hub - Other ad format you can test in Creative Hub9:19
In this lecture, we will cover Facebook's Creative Hub. The Creative Hub is a tool that allows you to analyse your content way more than your own eyes could do it. Creative Hub works with machine learning and analyses your content. This is lecture #2 of this chapter.
Additional tools within Creative Hub7:26
In this lecture, we will cover Facebook's Creative Hub. The Creative Hub is a tool that allows you to analyse your content way more than your own eyes could do it. Creative Hub works with machine learning and analyses your content. This is lecture #3 of this chapter.
Comparing two ads in Creative Hub10:43
In this lecture, we will cover Facebook's Creative Hub. The Creative Hub is a tool that allows you to analyse your content way more than your own eyes could do it. Creative Hub works with machine learning and analyses your content. This is lecture #4 of this chapter.

Business Manager5:20
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #1 of this chapter.
Page Posts5:24
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #2 of this chapter.
App Dashboard & App Ads Helper3:56
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #3 of this chapter.
Automated Rules11:58
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #4 of this chapter.
Ads Reporting9:44
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #5 of this chapter.
Test and Learn6:21
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #6 of this chapter.
Attribution7:19
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #7 of this chapter.
Analytics12:28
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #8 of this chapter.
Events Manager1:53
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #9 of this chapter.
Audiences1:26
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #10 of this chapter.
Images1:14
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #11 of this chapter.
Catalogs8:11
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #12 of this chapter.
Business Locations8:33
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #13 of this chapter.
Brand Safety2:45
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #14 of this chapter.
Business Settings3:20
We will now learn more about Facebook's Ads Manager. We will cover every single tool within the Facebook Ads Manager and we will learn more about why and when you should use which tool. This is lecture #15 of this chapter.

Why should you produce mobile content?2:28
Would you like to know how to create highly converting mobile ads? In this chapter, you will learn how produce, edit and promote mobile business ad content. This is lecture #1 in this chapter.
Introduction to Ripl (Mobile Content Creation Software)2:51
Would you like to know how to create highly converting mobile ads? In this chapter, you will learn how produce, edit and promote mobile business ad content. This is lecture #2 in this chapter.
Creating a mobile-friendly video from photos in Ripl9:56
Would you like to know how to create highly converting mobile ads? In this chapter, you will learn how produce, edit and promote mobile business ad content. This is lecture #3 in this chapter.
Creating a mobile-friendly video from photos in Ripl (advanced)4:56
Would you like to know how to create highly converting mobile ads? In this chapter, you will learn how produce, edit and promote mobile business ad content. This is lecture #4 in this chapter.
Using PLOTAVERSE to create animated videos from image13:48
Would you like to know how to create highly converting mobile ads? In this chapter, you will learn how produce, edit and promote mobile business ad content. This is lecture #5 in this chapter.
Creating a mobile-friendly image in Canva5:45
Would you like to know how to create highly converting mobile ads? In this chapter, you will learn how produce, edit and promote mobile business ad content. This is lecture #6 in this chapter.
Final Cut Pro X: How to create mobile friendly content in Final Cut Pro X6:48
Would you like to know how to create highly converting mobile ads? In this chapter, you will learn how produce, edit and promote mobile business ad content. This is lecture #7 in this chapter.

Introduction to Facebook pixel4:11
We will now cover Facebook pixel and tracking via Facebook. The Facebook pixel can be very useful in order to measure and analyse your website's activity. This is lecture #1 of this chapter.
Install Facebook pixel (step by step)7:55
We will now cover Facebook pixel and tracking via Facebook. The Facebook pixel can be very useful in order to measure and analyse your website's activity. This is lecture #2 of this chapter.
Custom audiences16:09
We will now cover Facebook pixel and tracking via Facebook. The Facebook pixel can be very useful in order to measure and analyse your website's activity. This is lecture #3 of this chapter.
How to create a lookalike audience6:37
We will now cover Facebook pixel and tracking via Facebook. The Facebook pixel can be very useful in order to measure and analyse your website's activity. This is lecture #4 of this chapter.
The size of your custom and lookalike audiences4:42
We will now cover Facebook pixel and tracking via Facebook. The Facebook pixel can be very useful in order to measure and analyse your website's activity. This is lecture #5 of this chapter.
Custom conversion8:00
We will now cover Facebook pixel and tracking via Facebook. The Facebook pixel can be very useful in order to measure and analyse your website's activity. This is lecture #6 of this chapter.
Custom conversion for leads & lead forms2:57
We will now cover Facebook pixel and tracking via Facebook. The Facebook pixel can be very useful in order to measure and analyse your website's activity. This is lecture #7 of this chapter.

What is a split test? How does it work?20:28
Split testing is important in order to find an ad that actually generates a profit. In this lecture, we will cover how A/B split testing works, you will learn how to use split testing in order to find a profitable ad and much more. This is lecture #1 of this chapter.
Automatic splittest vs manual splittest (+ example for image splittesting)18:01
Split testing is important in order to find an ad that actually generates a profit. In this lecture, we will cover how A/B split testing works, you will learn how to use split testing in order to find a profitable ad and much more. This is lecture #2 of this chapter.
Variable: Creative, A/B Splittesting & Setting up a professional ad split test26:57
Split testing is important in order to find an ad that actually generates a profit. In this lecture, we will cover how A/B split testing works, you will learn how to use split testing in order to find a profitable ad and much more. This is lecture #3 of this chapter.
Facebook stories splittesting for the variable "Creative"9:27
Split testing is important in order to find an ad that actually generates a profit. In this lecture, we will cover how A/B split testing works, you will learn how to use split testing in order to find a profitable ad and much more. This is lecture #4 of this chapter.
Variable: Delivery Optimisation - A/B Splittesting & Set up for #1 ad8:01
Split testing is important in order to find an ad that actually generates a profit. In this lecture, we will cover how A/B split testing works, you will learn how to use split testing in order to find a profitable ad and much more. This is lecture #5 of this chapter.
Variable: Placement, A/B Splittesting & Setting up a professional ad split test4:17
Split testing is important in order to find an ad that actually generates a profit. In this lecture, we will cover how A/B split testing works, you will learn how to use split testing in order to find a profitable ad and much more. This is lecture #6 of this chapter.
Variable: Audience, A/B Splittesting & Setting up a professional ad split test7:45
Split testing is important in order to find an ad that actually generates a profit. In this lecture, we will cover how A/B split testing works, you will learn how to use split testing in order to find a profitable ad and much more. This is lecture #7 of this chapter.
6 strategies for successful split test9:31
Split testing is important in order to find an ad that actually generates a profit. In this lecture, we will cover how A/B split testing works, you will learn how to use split testing in order to find a profitable ad and much more. This is lecture #8 of this chapter.
Test until you are right - How to apply splittests effectively10:39
Split testing is important in order to find an ad that actually generates a profit. In this lecture, we will cover how A/B split testing works, you will learn how to use split testing in order to find a profitable ad and much more. This is lecture #9 of this chapter.

Lead ads16:24
We will now learn more about lead ads. You will learn how to generate leads via Facebook with lead ad forms and we will cover some problems that might occur + how to solve them. This is lecture #1 of this chapter.
GDPR & data collection5:40
We will now learn more about lead ads. You will learn how to generate leads via Facebook with lead ad forms and we will cover some problems that might occur + how to solve them. This is lecture #2 of this chapter.
Double opt-in with Mailchimp or ConvertKit3:15
We will now learn more about lead ads. You will learn how to generate leads via Facebook with lead ad forms and we will cover some problems that might occur + how to solve them. This is lecture #3 of this chapter.

Introduction to the GDPR & Data Protection14:52
The GDPR is a framework every online marketer should know about. This lecture will cover the basics of the GDPR and you will learn what you should know about the GDPR when advertising through Facebook. This is lecture #1 of this chapter.
Purpose of data processing10:49
The GDPR is a framework every online marketer should know about. This lecture will cover the basics of the GDPR and you will learn what you should know about the GDPR when advertising through Facebook. This is lecture #2 of this chapter.
Collecting data on individuals10:49
The GDPR is a framework every online marketer should know about. This lecture will cover the basics of the GDPR and you will learn what you should know about the GDPR when advertising through Facebook. This is lecture #3 of this chapter.
GDPR example #1: lead ad forms & how to structure them correctly11:13
The GDPR is a framework every online marketer should know about. This lecture will cover the basics of the GDPR and you will learn what you should know about the GDPR when advertising through Facebook. This is lecture #4 of this chapter.
GDPR example #2: Messenger marketing3:30
The GDPR is a framework every online marketer should know about. This lecture will cover the basics of the GDPR and you will learn what you should know about the GDPR when advertising through Facebook. This is lecture #5 of this chapter.

Requirements

You need a Facebook profile and ads account
You need a stable internet connection as well as a computer, laptop or smartphone
A Mailchimp account is optional
An Instagram account is optional
Please take pen and paper with you in order to be able to take notes
An existing Facebook page or marketing strategy is not required

Description

Would you like to know how to create an effective Facebook ad? And would you like to have access to step by step strategies that reveal how to turn 1 dollar spent on ads into 2 dollars or more in profit? Then this is the course for you.

In this 24 hours long course, I'll turn you from a complete beginner into a Facebook ads professional and I will be showing you how to create Facebook ads, install pixels, set up custom conversions, sell products online and much more.

So what exactly are you going to learn here in this class?

Facebook Pages, Profiles & Chatbots - We will start with the absolute basics. What is a Facebook page? How do I program a chat bot? What are autoresponders? How do you calculate organic reach and how can it be influenced? In this section of the chapter you will receive a step by step guide that shows you exactly how I scaled my Facebook page to over 25,000 likes in just one week and how you can too! You will also learn how to create an artificial intelligence that will automatically write and answer messages for you. We will also talk about message sequences, how you can program them into your chat bot and we won't stop here: We will continue with tags, hashtags, app installations for Facebook pages and much more!
Facebook Ads, Custom Audiences & Lookalike Audiences - We will now learn about setting up Facebook ads. We will cover more than 50 different kinds of ads and formats, from carousel ads to slideshow ads, from traffic ads to conversion ads, no type or format of a Facebook ad will be left untouched. We will additionally dive deep into the topic of custom audiences and lookalike audiences that will help you make your Facebook marketing more efficient.
Facebook Pixel & Custom Conversions - In this part of the course, we will cover Facebook pixels. You will learn how to install and test them, how to set up custom conversions and how to track events such as purchases, leads and much more.
Mobile Ads, Viral Content & Instagram Marketing - If you ever wanted to know how to reach hundreds of thousands of people for only a few dollars, then this chapter is for you. In this part of the course, you will learn how to film, edit and set up professional mobile ads that reach millions through viral content marketing strategies. In addition, we will learn more about Instagram and running ads on the platform.
Messenger Marketing, Bots & Local Business Ads - You will now learn to program your own sophisticated chat bot with two GDPR-friendly chat bot programming softwares. No coding skills are required. Afterwards, you will learn how to run messenger marketing campaigns and you will be capable to generate high open and click through rates. These skills will be especially helpful when running ads for local and small as well as mid-sized business. In this regard, you will also receive additional training in local business ads.
Facebook Marketing Agency, Business Manager & Sales Funnels - At the end of this course, you will receive a step by step guide from me that will lay out how to start, run and scale your own SMMA - a social media marketing agency. We will cover how to deal with clients, how to create and sell digital products, you will learn to use the Facebook Business manager, in order to be capable to run ads for other clients, and we will cover Facebook-based sales funnels that could quickly increase your earnings from digital sales.

Most chapters will come with exclusive case studies, downloadable documents and worksheets, quizzes and much more! After completing this course, you will be capable to:

Create 50+ kinds of highly converting Facebook ads & Facebook-based sales funnels
Know how to create engagement ads, traffic ads, messenger ads, local business ads and much more
Install Facebook pixels and set up custom conversions, custom audiences and lookalike audiences
Be capable to develop your own sophisticated and effective Facebook marketing strategies
Figure out your target group and be able to target them directly through Facebook
Optimise and scale your Facebook ads through professional A/B split testing and other means of analysis
Use the Facebook Creative Hub to analyse the usability of your content
Create highly converting conversion ads & know how to sell products from your online store effectively
Start and scale your own SMMA (social media marketing agency) for (local) business ads
Use the Facebook Business Manager effectively for running ads & organising Facebook pages

What are you still waiting for?

Enroll in the course and we will see each other in the first video!

Yours sincerely,
Leon Chaudhari
- instructor -

Who this course is for:

Online Marketers who would like to improve their Facebook marketing skills
Entrepreneurs who want to build a personal brand or sell products through Facebook
Sales professionals who are interested in learning how to sell products through Facebook
Funnel hacker who struggle with finding a profitable Facebook-based sales funnel
Everyone interested in Facebook ads or Facebook marketing in general

Facebook Ads Masterclass: The Complete Facebook Ads Course

What you'll learn

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Course content

Welcome!2 lectures • 12min

Introduction to Facebook Marketing & Pages10 lectures • 1hr 58min

Facebook Ads39 lectures • 5hr 14min

Creative Hub4 lectures • 43min

Facebook Ads Manager15 lectures • 1hr 30min

Mobile Ads7 lectures • 47min

Facebook Pixel7 lectures • 51min

A/B Splittesting9 lectures • 1hr 55min

Leads Ads & Facebook E-Mail Marketing3 lectures • 25min

GDPR5 lectures • 51min

Requirements

Description

Who this course is for: