Amazon Seller Excel - Boost Sales With Data Analytics

Amazon sellers receive a lot of data.

Sales reports, advertising reports, inventory reports, cost reports.

But for many sellers, these reports are difficult to understand and even harder to use for real business decisions.

Raw spreadsheet data can look confusing and overwhelming, especially for sellers who have little experience with Excel or Google Sheets.

This course focuses on turning that raw data into clear and useful information.

Instead of teaching advanced spreadsheet theory, it shows how Amazon sellers can use a small set of practical formulas to analyze reports, understand performance, and make better decisions.

The goal is simple: learn how to work with Amazon data quickly and confidently.

Understanding your Amazon data

Amazon provides a large amount of data through Seller Central reports.

In this course, students learn how to take those reports and transform them into structured tables that are easier to analyze and present.

Students learn how to:

• clean and structure raw report data
• combine information from multiple reports
• create readable tables and summaries
• build custom views of business performance

These skills make it easier to understand what is actually happening inside an Amazon business.

Core spreadsheet formulas for Amazon sellers

The course focuses on 14 essential spreadsheet formulas that allow sellers to process most Amazon report data.

Using these formulas, students learn how to:

• aggregate sales data
• split products into categories
• import data between sheets
• connect cost data with sales reports
• filter information using custom criteria

These techniques allow sellers to analyze their data without relying on expensive third-party tools.

Analyzing sales, costs, and profitability

Once the data is structured, the course shows how to use it for real business insights.

Students learn how to:

• estimate product margins and profitability
• compare product performance across categories
• identify top-selling products
• evaluate which products deserve optimization efforts

This helps sellers focus their time and resources on the products that matter most.

Visualizing and presenting your data

Finally, students learn how to create charts and visual reports that make business data easier to interpret.

These visual tools can be used to track trends such as:

• revenue over time
• performance by product category
• cost breakdown per product

This allows sellers to monitor their business without needing additional analytics tools.

The goal of this course

By the end of the course, students will know how to take raw Amazon reports and transform them into useful business insights using simple spreadsheet techniques.

They will be able to:

• process Amazon report data efficiently
• analyze product performance and profitability
• build their own custom reports and dashboards
• make more informed decisions for their Amazon business

All techniques are designed to be practical and beginner-friendly.

The course works with both Microsoft Excel and Google Sheets.

Udemy offers a 30-day money-back guarantee, allowing students to explore the course and decide if it’s right for them with no risk.


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The Modern Sellers

Most online courses teach steps: how to click through a setup, how to follow a script until the platform updates and the script breaks. TMS teaches the thinking behind the action. How a pricing decision is made. How a buyer decides. How a manager evaluates a channel. Commercial systems that work in any role, any market, for a lifetime. Give a person a fish and you feed them for a day. TMS teaches fishing — in any water, in any weather.

The primary instructor, Martyn, manages ecommerce channels for businesses up to $100M/yr — full channel ownership, team management, and regular presentation of strategy and results to C-level stakeholders. He holds a Business Management Honors degree.