Everyday Influence: Persuasion Skills for Work and Home

Name: Everyday Influence: Persuasion Skills for Work and Home
Rating: 5.0 (9 reviews)

Join 1,000s of Future Professionals Learning Real-World Persuasion in a blink —From a top University Instructor

Created byDean Batson

Last updated 9/2025

English

What you'll learn

Gain persuasion tools you can use at work, at home, and anywhere in between
Discover how to get to “yes” faster—without pressure, hype, or manipulation
Learn from a top university instructor who teaches this content to thousands of students
Understand the 15 most powerful mental shortcuts people use to make decisions
Learn how trust, emotion, and quick judgments shape what people accept—or reject
Use framing, contrast, and language to make your message land instantly

Course content

6 sections • 9 lectures • 1h 54m total length

Welcome to the Course9:23
This isn’t just another course on persuasion—it’s a new lens for how influence actually works. In just a few minutes, you’ll get the mindset, framework, and flow of what’s ahead, and why this course can reshape how you communicate everywhere from meetings to daily conversations.
Intro Podcast0:01
This is simply an overview of some of the concepts in a light-banter-styled podcast for you listen to anytime!

Module 4: Mental Shortcuts in Action: Part 117:08
We start putting heuristics to work. In this first of three deep dives, you’ll explore everyday examples of influence in action—how small shifts in context or framing can dramatically change what people choose, believe, or remember.
Module 5 – Mental Shortcuts in Action: Part 220:09
More shortcuts, more persuasion. This module continues your field guide through powerful heuristics, showing how principles like anchoring, contrast, and scarcity shape behavior at work, in relationships, and in daily choices—all without people realizing it.
Module 6 – Mental Shortcuts in Action: Part 322:30
In our final heuristics module, we explore how emotion, memory, and perception influence decisions. From the Peak-End Rule to Recency Bias, you’ll learn how people justify choices in hindsight—and how you can shape what they remember most.

Requirements

No persuasion experience needed

Description

You don’t have forever to master persuasion—you’ve got a pitch next week that needs buy-in, a tough conversation where you need a yes, or maybe a date that matters more than you’re letting on.

You need tools that work fast. Strategies that actually land. And a way to speak so people not only hear you—but care about what you’re saying. You don’t need theory—you need practical strategies that work immediately.

Taught by top university instructor and communication expert Dean Batson, Persuasion & Influence gives you fast, proven techniques from behavioral science to quickly improve how you influence decisions, conversations, and relationships—no matter your starting point.

This course is for you:

If you’ve ever had something important to say—but struggled to make it stick, this course is for you.
If you’ve felt like your ideas get nods, but not action, this course is for you.
If you’ve watched others get buy-in with less substance but more presence, this course is for you.
If you’ve ever walked away from a conversation thinking, “I should’ve said that differently,” this course is for you.
If you want to influence without pressure, and connect without overexplaining, this course is for you.

You’ll learn how to:

Quickly capture attention and make people listen—without raising your voice
Recognize and use simple mental shortcuts the brain naturally trusts
Clearly frame ideas to get instant buy-in, even in resistant situations
Connect more authentically at work, home, or anywhere else

Rooted in behavioral psychology research yet delivered through clear, actionable advice, you'll discover how persuasion really works: it’s not about manipulation or dominance—it’s about quickly and authentically meeting people where they are and guiding them where you want them to go.

Whether you're stepping into an important business meeting, navigating challenging family dynamics, pitching a high-stakes idea, parenting a teenager, or simply tired of feeling unheard, this course will give you confidence, control, and practical tools to become immediately more persuasive in your professional and personal life.

Persuasion doesn’t begin when you finish making your point—it starts the moment someone first pays attention to you. This course helps you make those critical first moments count.

Ready for people to genuinely listen the instant you start speaking?

Who this course is for:

Everyone from business leaders to parents looking to be more influential!
Parents and partners who want to communicate with clarity and calm
Educators or speakers who want to hold attention
Professionals who want their ideas taken seriously
Managers, leaders, or team members who need buy-in

Everyday Influence: Persuasion Skills for Work and Home

What you'll learn

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Course content

Module 1: Introduction to Mental Shortcuts & Persuasion2 lectures • 9min

Module 2: Heuristics in Persuasion – The Science of a Blink1 lecture • 15min

Module 3: Heuristics Fuel Persuasion1 lecture • 4min

Module 4-6: Mental Shortcuts in Action!3 lectures • 1hr

Module 7: Language That Persuades: Small Shifts, Big Impact1 lecture • 15min

Module 8: Influence Awareness: Seeing the Bias Before It Bites1 lecture • 11min

Requirements

Description

Who this course is for: