Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Ultimate Entrepreneurs Guide to Building an E-commerce Brand
Rating: 4.4 out of 5(46 ratings)
215 students

Ultimate Entrepreneurs Guide to Building an E-commerce Brand

Complete access to my expertise broken down into step-by-step actionable + tactical insights you can apply to your brand
Created bySachin Bhargava
Last updated 12/2021
English
English [Auto],

What you'll learn

  • Entrepreneurship and Digital Strategy: real strategies to grow sales and define a proper tech stack to support your marketing initiatives.
  • A Holistic Mini-MBA: Branding, Operations, Pricing, Marketing, E-commerce, Digital UI/UX, Customer Service, Growth Tactics and much more!
  • Business concepts and examples of how to optimize your website for higher conversion rates: mobile device strategy, A/B testing, user journey, and checkout.
  • Ideal for intermediate level students who are not familiar with business concepts or e-commerce strategy.

Course content

7 sections • 46 lectures • 1h 43m total length

  • Welcome to the Academy!1:51

    Learn the principles to launch your e-commerce brand from start to finish. Develop branding elements and omni channel strategies across website, in-store, and hybrid channels.

  • Glossary of Course Terms & Concepts0:10
  • Pre-launch Strategies4:30

    Multiple pre-launch strategies to get your business rising early. One involves how to run a Viral Loops campaign that drives traffic to a landing page and collects email addresses to launch with (I collected 20k with this!). Second, best practices around your crowdfunding strategy and what platforms to use.

  • Product and Value Proposition Intro1:34
  • Value Proposition Checklist and Strategy Builder0:12
  • Scaling & A/B Testing1:46
  • Value Proposition & Product Development3:05

    Clarify your value proposition by defining the customer pain, your solution, and the primary benefits; then build a strong product through prototype, proper manufacturing, and iterative improvement to beat competition.

Requirements

  • Willingness to learn and grow your professional skills and digital knowledge.
  • Open-mindedness and an interest in entrepreneurship and e-commerce.
  • Interested in learning more about direct-to-consumer (DTC) brands.
  • Computer and internet to access the course content.

Description

The digital revolution has completely changed consumer behavior and brands need to respond accordingly. You will learn insider tactics of high-growth Direct-to-Consumer (DTC) digitally native brands!

The course bundle covers all major areas to focus on as a business owner to make the right decisions regarding your brand - through an e-commerce lens. My expertise connects cross-functional business units and combines them into a cohesive digital experience. You will learn about: value propositions, branding, operations, CX, marketing, digital strategy, e-commerce, and much more!

This course is for the go-getters, brainstomers, ideators, and business owners who want to learn how to execute efficiently and create high-performing brands that have a best-in-class digital experience.

Who this course is for:

  • Founders and e-commerce store owners looking to level up their marketing and digital management skills - whether it be a new startup or existing brand that needs a recharge into digital channels.
  • Direct-to-Consumer (DTC) brands who want to learn growth tactics and how to optimize their website and user flow. Practical and real knowledge to leverage right away.
  • Entrepreneurs looking to get actionable insights they can use immediately to increase traffic, lower costs, become more efficient, and create an amazing digital experience.
  • For those interested in careers within Product Management, E-commerce, Digital Strategy, Entrepreneurship.

Report abuse