Ultimate Entrepreneurs Guide to Building an E-commerce Brand

Name: Ultimate Entrepreneurs Guide to Building an E-commerce Brand
Rating: 4.4 (46 reviews)

Complete access to my expertise broken down into step-by-step actionable + tactical insights you can apply to your brand

Created bySachin Bhargava

Last updated 12/2021

English

English [Auto],

What you'll learn

Entrepreneurship and Digital Strategy: real strategies to grow sales and define a proper tech stack to support your marketing initiatives.
A Holistic Mini-MBA: Branding, Operations, Pricing, Marketing, E-commerce, Digital UI/UX, Customer Service, Growth Tactics and much more!
Business concepts and examples of how to optimize your website for higher conversion rates: mobile device strategy, A/B testing, user journey, and checkout.
Ideal for intermediate level students who are not familiar with business concepts or e-commerce strategy.

Course content

7 sections • 46 lectures • 1h 43m total length

Welcome to the Academy!1:51
Learn the principles to launch your e-commerce brand from start to finish. Develop branding elements and omni channel strategies across website, in-store, and hybrid channels.
Glossary of Course Terms & Concepts0:10
Pre-launch Strategies4:30
Multiple pre-launch strategies to get your business rising early. One involves how to run a Viral Loops campaign that drives traffic to a landing page and collects email addresses to launch with (I collected 20k with this!). Second, best practices around your crowdfunding strategy and what platforms to use.
Product and Value Proposition Intro1:34
Value Proposition Checklist and Strategy Builder0:12
Scaling & A/B Testing1:46
Scale your ecommerce brand by optimizing the supply chain, unit costs, pricing, and margins to boost value, then validate ideas with small Facebook ad tests of copy and imagery.
Value Proposition & Product Development3:05
Clarify your value proposition by defining the customer pain, your solution, and the primary benefits; then build a strong product through prototype, proper manufacturing, and iterative improvement to beat competition.

3rd Party Logistics (3PL)2:17
Master third party logistics (3PL) and your supply chain from manufacturing to warehousing and shipping to customers. See how 3PLs like quiet logistics use Kiva robots to pick and pack.
Supply Chain Considerations1:44
Prioritize a transparent supply chain by selecting certified factories with sustainable, regulated methods. Use a broker to connect with vetted factories and secure great rates.
Shipping Carriers & Methods2:20
Explore shipping carriers and methods, from FedEx, USPS, UPS, to DHL, compare rates and delivery timeframes by weight, and clearly label costs and tiers on your site.
Best 3PL and Shipping Carrier Options0:10
Customer Experience (CX)1:28
CX Platform Options1:54
Explore cx platform options for e-commerce brands, integrating Help Scout or Intercom with Shopify to unify tickets, automate FAQs, and route messages across email, chat, WhatsApp, and text.

Target Market & Profit Margin2:21
Download the attached Lecture Notes that apply to the entire Pricing section and look out for the key concepts on each slide as you go through the Pricing videos.
Cost-Per-Acquisition (CPA) & Wholesale Pricing1:58
Luxury Pricing3:56
Discover how luxury pricing creates value through scarcity, unrivaled quality, and strong branding, helping you position your e-commerce brand on the luxury spectrum and set premium prices.
Discounting & Markdowns5:14
Bundling & Good, Better, Best Model4:24
Learn how bundling creates value and higher sales by offering multi-item price packs and use the good–better–best tiered model to attract different customer segments while avoiding the paradox of choice.
Payment Methods & Strategy4:55
Explore payment methods and strategies to boost e-commerce conversions, including credit cards, Apple Pay, Google Pay, PayPal, Stripe, and split payments with zero or low interest via Afterpay.

Paid Media Digital Marketing2:44
Explore paid media marketing on social channels to drive revenue with precise Facebook and Instagram targeting, including prospecting, remarketing, and lookalike audiences to grow your customer base.
Google & Amazon Search1:36
Social Media Channels1:36
Focus on one or two solid social channels to grow your ecommerce brand. Start with Facebook and Instagram, and use Twitter for customer service conversations.
Out of Home Advertising (OOH)0:49
Pivot to out-of-home advertising as a marketing strategy, using subway ads, buses, and billboards to reach customers where they are, with budget-based costs and scalable mass audience impact.
Video and Streaming Platforms1:31
Identify how your target market consumes media and tailor ads to the channels, like Hulu, Pandora, and YouTube bumper ads, to capture attention in six seconds and boost brand recall.
Podcast Advertising1:56
Tap into the growing podcast advertising market by partnering with hosts, delivering 30-60-90 second ad reads, and using host-specific promo codes to track acquisitions.
Public Relations1:11
Use public relations to share good stories about your brand through editorial content and native ads to boost brand awareness and search rank authority.
Email Marketing3:55
Focus on on-brand, high-end design email marketing with tested subject lines, tracking opens and clicks to drive site visits, using concise, mobile-friendly content and onboarding emails to build emotional connections.
Influencer Marketing3:10
Event Based Marketing1:40
Engage attendees through event-based marketing with an on-brand booth and emotional storytelling that resonates face-to-face. Capture emails and offer on-site payments or freebies to create post-event touchpoints.

Website Building Platforms & Customer Journey Map (CJM)2:55
Explore how template-based platforms like Shopify and Squarespace simplify launching an e-commerce store. Apply a customer journey map (CJM) to define key pages, touchpoints, and navigation to drive conversions.
Shopify Themes + Best E-commerce Apps/Tools0:17
UX Bootcamp0:17
Wireframes & Mockups - InvisionApp Article0:44
Tech Stack2:54
Build a strong tech stack by selecting Shopify apps for subscriptions, analytics, and customer service, then integrate reviews and referral platforms while vetting and testing each app.
Mobile-First Strategy & Responsive Design4:27
Design for mobile first, collapse navigation to a thumb-friendly menu, and optimize checkout with Apple Pay or Google Pay, address auto-suggest, and saved payments to boost conversions.
E-commerce Best Practices7:27
Optimize page load time to three to five seconds, refine funnels and landing pages with A/B and multivariate testing, and use heat and scroll maps to improve conversions.
Product Category Page (PCP) & Product Detail Page (PDP)3:24
Post-Purchase Retention & Loyalty2:01
Nurture customers after a sale with onboarding emails, a strong retention cadence, and loyalty programs to drive repeat purchases, referrals, and a cross-channel ripple effect.

Requirements

Willingness to learn and grow your professional skills and digital knowledge.
Open-mindedness and an interest in entrepreneurship and e-commerce.
Interested in learning more about direct-to-consumer (DTC) brands.
Computer and internet to access the course content.

Description

The digital revolution has completely changed consumer behavior and brands need to respond accordingly. You will learn insider tactics of high-growth Direct-to-Consumer (DTC) digitally native brands!

The course bundle covers all major areas to focus on as a business owner to make the right decisions regarding your brand - through an e-commerce lens. My expertise connects cross-functional business units and combines them into a cohesive digital experience. You will learn about: value propositions, branding, operations, CX, marketing, digital strategy, e-commerce, and much more!

This course is for the go-getters, brainstomers, ideators, and business owners who want to learn how to execute efficiently and create high-performing brands that have a best-in-class digital experience.

Who this course is for:

Founders and e-commerce store owners looking to level up their marketing and digital management skills - whether it be a new startup or existing brand that needs a recharge into digital channels.
Direct-to-Consumer (DTC) brands who want to learn growth tactics and how to optimize their website and user flow. Practical and real knowledge to leverage right away.
Entrepreneurs looking to get actionable insights they can use immediately to increase traffic, lower costs, become more efficient, and create an amazing digital experience.
For those interested in careers within Product Management, E-commerce, Digital Strategy, Entrepreneurship.

Ultimate Entrepreneurs Guide to Building an E-commerce Brand

What you'll learn

Explore related topics

Course content

Pre-launch Strategy and Building Your Value Proposition7 lectures • 13min

Branding and Packaging Best Practices7 lectures • 13min

Operations, Logistics & Customer Service (CX)6 lectures • 10min

Pricing Strategy6 lectures • 23min

10 Marketing Strategies10 lectures • 20min

E-commerce and Digital Strategy9 lectures • 24min

Conclusion & Thank You!1 lecture • 1min

Requirements

Description

Who this course is for: