Encouraging clicks without shady tricks! - A guide to CRO.
What you'll learn
- Master ethical persuasion for trust-building & optimized conversions.
- Analyze success with data-driven methods & informed decisions.
- Optimize user experience for engaging, accessible content.
- Strengthen online reputation & drive sustainable growth.
- Apply real-life examples, tips, and best practices.
- Implement continuous improvement strategies for optimization.
- Effectively design & write persuasive calls to action.
Requirements
- A basic understanding of marketing, copywriting and design techniques.
Description
Discover the art of ethical conversion optimization with our workshop, "Encouraging Clicks Without Shady Tricks." This comprehensive course will guide you through the essential techniques and strategies that attract and engage your audience while maintaining integrity and transparency.
In this workshop, you'll explore:
Ethical persuasion techniques: Develop a deep understanding of how to use persuasive language and create compelling content that fosters trust and a sense of belonging, without resorting to manipulation.
Crafting effective calls to action: Learn to master the art of timing, designing, and writing persuasive calls to action while ensuring a seamless post-click experience for your users.
Embracing continuous improvement: Establish iterative processes, integrate testing into your projects, and utilize usability and multivariate testing to continually optimize your conversion rates.
Actionable insights and real-life examples: Benefit from a wealth of practical tips, case studies, and best practices to help you apply the knowledge you gain in the workshop to your own projects.
Ideal for marketers, web designers, and business owners, this workshop will equip you with the skills and confidence to create meaningful connections with your audience and drive conversions in an ethical and effective manner.
Join us and gain valuable insights from industry experts who have successfully applied these principles to their own work. By the end of this workshop, you'll have a robust toolkit of actionable strategies for optimizing your online presence, boosting conversions, and maintaining a strong and trustworthy reputation in the digital landscape.
Don't miss this opportunity to elevate your conversion optimization skills - subscribe to "Encouraging Clicks Without Shady Tricks" today!
Who this course is for:
- Digital marketers and marketing managers
- Web designers and UX/UI designers
- Content creators and copywriters
- E-commerce and online business owners
- Social media managers
- Product managers
- Small business owners looking to improve their online presence
- Non-profit organizations seeking to increase online engagement
Instructor
- 4.6 Instructor Rating
- 96 Reviews
- 2,822 Students
- 9 Courses
Hey there! I'm Paul Boag, and I've spent more than 27 years helping organizations like The European Commission, PUMA, and Doctors Without Borders harness the power of digital technology to better serve their users.
I have also spent the last 8 years coaching freelancers and agency owners on how to build their businesses and attract better clients.
My passion lies in conversion optimization, digital strategy and user experience design, and I love sharing my knowledge through consultancy, training, and teaching.
In the digital sector, I've earned a reputation as a respected authority on all things digital. I'm the author of six books, including Click!, Digital Adaptation, and User Experience Revolution. You might have come across my articles in Smashing Magazine, Sitepoint, or Net Magazine, where I enjoy contributing to the industry's ongoing conversation.
When I'm not writing or consulting, you can find me speaking at conferences worldwide or creating premium courses on my own website. I'm also the proud host of the award-winning user experience podcast, Boagworld.
As your instructor, I'm committed to providing engaging, approachable, and informative content. I believe learning should be fun, so expect an informal and friendly teaching style that makes complex topics easy to digest. Let's work together to build a better digital world, one lesson at a time.