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This course includes:

  • 1 hour on-demand video
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Marketing Content Marketing Email Marketing

Email Marketing Mastery: Convert Your Leads into Buyers

Grow your email list, ensure deliverability and increase your ROI by knowing how to effectively use email marketing.
Rating: 4.2 out of 54.2 (14 ratings)
2,886 students
Created by Basim Salim
Last updated 10/2016
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Write emails that demand an action from your reader and in turn result in sales
  • Craft attention grabbing subject lines that get emails clicked and opened
  • Learn how email marketing is more different than ever in 2016 and why you need to learn how to write effective emails
  • Know why they need an Email Marketing Service Providers to send their mass emails to increase sales
  • Choose the right email marketing service provider to ensure their emails get delivered, opened and clicked
  • Create an irresistable lead magnet that will drive thousands of visitors and increase your email subscriber list daily.
  • Know when the best times are to send emails so they get opened right away
  • Know how often you should send emails so they don't end up being treated like spam
  • How to work through email analytics and what metrics they need to keep in mind. Bonus, learn how to optimize your stats
  • How to use MailChimp as your Email Service Provider and apply concepts learned in this course.

Requirements

  • You do not need to have an email list to take this course – we will teach you how to generate email subscribers for your list.
  • You do not need to be subscribed to a particular ESP, we'll teach you what the best ESP is for your business.

Description

Imagine this…

Waking up each day, typing up an email, pressing SEND and then watching the sales roll in.

Could there be anything more satisfying than that?

This is why, as an entrepreneur, I believe that building successful email marketing campaigns has never been more important than it is now. But there's a problem; most people don't know how to do it right

How do you do it right?

By making sure you are maximizing conversions and click-through rates with every email you send. Just as managers of five-star restaurants spend hours combining the right ingredients for their recipes.

Similarly, creating a five-star email marketing campaign involves more than laying out some content and crossing your fingers – emails with killer click-through rates have a special mix of the right content, a stellar layout, and the right underlying strategy.

Introducing...

The Email Marketing Mastery course is about maximizing your ROI (return-on-investment) from your email marketing campaign so you have killer click-through and open-rates for your emails. Remember not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational before they can consider buying your products and services.

In this course we’ll be looking at the key ingredients of a successful email marketing campaign, things like how to...

  1. Generate leads for your website through lead magnets
  2. Structure your emails in a way that get opened and clicked and convert to sales.
  3. Optimize your email by choosing the best subject lines for your industry
  4. Understand email analytics so you know how to optimize your emails for future campaigns.
  5. How to use my favourite (but free) marketing tool to create email marketing campaigns on the

This course is perfect for you...

  • If you want to use the power of email marketing to generate more sales for their business.
  • If you want to convert your database of leads (no matter how small or big) into a consistent stream of cash-flow for your business.
  • If you sell information products, ebooks, regular books, or anything that teaches how to do anything – from health, to business, to productivity, to leadership, to success, to self-help – this training is perfect for you.
  • If you sell consulting services, coaching, or other freelance work – like being a web designer, marketing consultant, freelance writer, developer or anyone who sells themselves on contract to another company – this training is perfect for you.

Keep in mind… 

You should know that you don't need a big email list or fancy software to start seeing amazing results from email marketing. 

You simply need a strategy.

Click on "Take this Course" or "Add to Cart" now to get started.

Who this course is for:

  • If you want to use the power of email marketing to generate more sales for their business.
  • If you want to convert your database of leads (no matter how small or big) into a consistent stream of cash-flow for your business.
  • If you sell information products, ebooks, regular books, or anything that teaches how to do anything – from health, to business, to productivity, to leadership, to success, to self-help – this training is perfect for you.
  • If you sell consulting services, coaching, or other freelance work – like being a web designer, marketing consultant, freelance writer, developer or anyone who sells themselves on contract to another company – this training is perfect for you.

Course content

9 sections • 40 lectures • 2h 0m total length

  • Preview02:20
  • Preview03:22

  • Why You Need an ESP (Email Service Provider) for your Business
    04:10
  • Preview05:11
  • Single Opt-In v.s. Double Opt-In
    02:49
  • Preview2 pages

  • How to Create an Irresistable Lead Magnet
    03:31
  • How to Create an Irresistable Lead Magnet EXERCISE
    07:36
  • Preview1 page
  • Create Multiple Call to Actions (CTAs) Throughout Your Website
    05:05

  • A Clear, Attention Grabbing Subject Line
    02:11
  • A Real Sender
    00:58
  • Company Branding
    01:04
  • Preview00:48
  • Strategic Email Segmenting
    01:28
  • Your Value Proposition
    00:56
  • Preview01:12
  • Relevant Powerful Image
    00:37
  • A Secondary Call to Action
    00:54
  • Social Sharing Button & Links
    00:40
  • Link to Privacy Policy
    00:36
  • The Unsubscribe Link
    00:44
  • Preview8 pages

  • Email Frequency – How Often Should I send Emails?
    03:20
  • Preview1 page

  • Email Metrics Basics
    00:15
  • Emails Sent
    00:46
  • Delivered
    00:36
  • Bounced Emails
    00:49
  • Opens/Open Rate
    00:48
  • Clicks/ Clickthrough Rate
    00:33
  • Preview00:34
  • Preview00:36

  • Preview04:16
  • How to Craft an Email using MailChimp's Drag & Drop Editor
    06:17
  • How to Track Your Campaign Metrics
    02:22

  • Preview33 pages
  • Preview4 pages

  • Thank You...and a Little Favour!
    00:40
  • BONUS: A little gift for you...
    02:59

Instructor

Basim Salim
Life Coach & Digital Marketing Consultant
Basim Salim
  • 4.0 Instructor Rating
  • 959 Reviews
  • 36,039 Students
  • 20 Courses

You have something to share—something that will not only engage, inform, surprise, delight, and impact your audience, but that will also help you reach your business goals. And I am the bridge between your business idea and your audience.

I'm a a digital marketing and small business expert who has been connecting people and products through online marketing close to a decade.

With a foundation in working and consulting multinational businesses, I bring this expertise to people who are looking for growth in their business by expanding their market to new audiences through  marketing strategy, product development, automation, lead generation and engagement through content marketing.

My business and marketing mindsets are to: Put your customer’s needs first. Create automated systems that educate. Provide more value than you take. Question your assumptions and test often. Look to other industries for winning strategies to stand out from the crowd.

My courses are designed for individuals and business owners who strive for strategic vision, expertise in automation, funnel optimization, and create better marketing experiences. Just to highlight a few courses I have: traffic generation, landing page optimization,copywriting, email marketing, automation, customer success, and product launches.

Take a look at my courses below and see what interests you based on your current stage of business or drop me a note if you have any questions about growing your business.

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