Email marketing: Build an email list of your ideal buyers
4.4 (201 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,654 students enrolled

Email marketing: Build an email list of your ideal buyers

List building: easy to follow, step by step guide, to build an email list of people who WANT to buy from you!
4.4 (201 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,654 students enrolled
Created by Eli Natoli
Last updated 5/2019
English [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • How to get to know your ideal customers. You’ll figure out who your ideal buyer is once and for all – without doing any of those useless profile exercises like guessing what car they drive or if they like mustard with their hot dogs!
  • How to create an irresistible freebie/opt-in offer. If your freebie isn’t compelling to your buyer —and isn’t priming them for the sale — you’re wasting your time creating it.
  • How to write an opt-in landing page that sells your freebie. You’ll craft an opt-in page that instantly stops your ideal customer in their tracks and convinces them to sign up.
  • How to get your opt-in offer in front of your ideal buyers — without spending a dime on ads.
  • Strategically create a lead generation system that allows you to get your ideal buyers on your email list
  • Know beyond the shadow of a doubt that your offer (product and/or service) is what your audience wants
  • Effortlessly attract, and engage with your prospects
  • You'll be asked to create an account on Convertkit
  • Optionally you'd want to have a blog or a website
  • You want to have Facebook account, to take advantage of the exposure and marketing section

Over the past four years, I’ve discovered just how POWERFUL a targeted email list can be. As my email list grew, so did my income! In this course I’m going to share my exact strategy with you!

I’m going to put you on the path of selling your products and services on a consistent basis, by giving you the MOST mission-critical ingredient:

A targeted email list that grows on autopilot.

 There’s a simple formula that says the more targeted subscribers you have on your list, the more sales you’ll be able to make.

This is the simplest math equation on the planet, and trust me, it works.

But only if you grow that email list THE RIGHT WAY!

The important part? Not all email lists are created equal!

You don’t need to run crazy 30 day challenges or spend-your-life-savings-on-gift-cards giveaways in order to get a massive number of people on your list.

(And this approach never works anyway.)

And this isn’t about volume, either. 50 highly targeted, interested subscribers are infinitely better than 5,000 people who don’t know anything about you or your product (and don’t care, either).

With the right list-building strategies — the ones I’m going to teach you here — you’ll be on your way to a profitable and successful business.

Who this course is for:
  • People wanting to sell more of their products and services
  • People who want to spend their valuable time on tasks/activities that generates money
Course content
Expand all 34 lectures 03:04:07
+ Introductions
2 lectures 07:03

Most people think they have to get lucky to stumple upon a secret formula to be able to sell their stuff. But what I’ve discovered is that it’s not luck.. all you really need is a targeted email list to get there.

Preview 03:55

This course is structured so the first 2 modules help you understand the strategy behind building your list. Because if you don’t really understand and use the right strategy, and even if you get lucky and end up getting people on your email list, I guarantee you that you’re just adding numbers to your list and that those people are not your ideal buyers. people who are actually interested in what you have to sell

The next module is all about your content. I’ll walk you through multiple step-by-step practical, and very powerful exercises, to help you identify your audience, understand their pain and struggles, and their exact desired outcome -- which ultimately will help you come up with the right content strategy to attract them to you.

We’ll then build on top of that by tapping into what we uncovered in the last section to come up with multiple Lead Magnets. I’ll show you how to determine the right format for your lead magnet, and how to design and structure it to grab your audience’s attention. You'll learn the exact formula to use, to communicate the right message to your audience, to let them know the Lead magnet is for them --and to get them on your list.

Then we’ll do an entire section, where I walk you through the behind the scene to setup your forms, and integrate it to your website;  and/or create landing pages if you don’t have a website. You'll also learn how to deliver your Lead Magnets to your subscribers.

Then you'll learn how to setup your email campaigns - that includes your welcome and nurture sequences. Because your job doesn’t end at just getting people on your list, you need to know how to build a relationship with them, gain their trust and turn them into buyers.

Finally I’ve added an entire bonus section at the end, where you'll learn two very effective and powerful strategies, that you can use to drive traffic to your lead magnets, to get your ideal buyer on your email list.

Preview 03:08
+ List building fundamentals to grow your business
2 lectures 08:10

Many so-called expert advise you to create regular, recurring content. And they put in a lot of time and effort to drive traffic to that content, through social media, and other marketing efforts. This is the worse possible way to get people on your list. Follow this process to get majority of the people who visit your content on your email list.

Preview 04:57

How do you build an email list filled with relevant leads? It all starts with this thing called a “LEAD MAGNET”

Preview 03:13
+ Using content to build your list
4 lectures 29:14

We'll walk through a process that will help you figure out what your audience needs and make sure your offer is in line with their needs and struggles, and use this information to build your list.   

Identifying your ideal buyer’s most annoying pain point

Find out, beyond the shadow of the doubt, what your audience needs and make sure your offer is in line with their needs and struggles. Then tap into this information to build your list.   

Finding your unique approach to solve the right problem

Use your unique approach to solving your audience's on-going struggles to map out your content to attract your ideal buyers.

Using your solution to map out your content marketing to build your list

Learn to structure your content the right way, to attract the right leads to you.

Creating a content hub
+ Content Upgrade
5 lectures 28:31

You'll learn how to come up with a right Lead Magnet that is relevant to your audience to avoid having them filter them out while scanning through your content.

What is a content upgrade

Learn to structure the content of your Lead Magnet in a way that goes beyond just pitching your products and services. Include these must have elements inside each of your Lead Magnets to increase loyalty and help your subscribers see you as authority in your niche.

Determining the right content for a higher conversion

There are literally hundreds of different Lead Magnet format. But how do you know what format to choose for your specific Lead Magnet. Follow this guideline to come up with the right Lead Magnet format, every single time.

Picking the correct Lead Magnet format for your target audience

Designing a lead magnet involves more than just picking the right template.  Follow these guidelines across these 4 areas: Page layout, typography, color, and images to design a Lead Magnet that's both user friendly and visually appealing.

Branding and design of your Lead Magnet

Watch over my shoulders as I use Canva to design and create a Lead Magnet that's not only visually appealing, it's also really easy to create.

Using Canva to design your Lead Magnets
+ Presenting your Lead Magnets
2 lectures 12:52

Now you're ready to display your Lead Magnet. Learn the three most used ways display your Content Upgrade. And, how to sprinkle your Lead Magnets in other parts of your site.

Finding the right placement to showcase your Lead Magnets

Creating a Lead Magnet is only half the battle. Now that you have an amazing Lead Magnet, you need to communicate the value of it to your audience in a way that they'd know it's for them. Learn how to create a Lead Magnet landing page content to do just that.

Communicating the right message to your target audience
+ Opt-in Forms and Landing Pages
7 lectures 37:26

Watch over my shoulder to create an account on one of the most user-friendly email marketing paltforms: Convertkit. Take a tour of all the features inside Convertkit.

Setting up you Convertkit account

Learn the different form types inside Convertkit. Follow this step-by-step guide to setup your own opt-in forms.

Setting up your Opt-in forms

In this lesson you'll setup your success message after your subscribers opt-in to your form. You'll setup and customize the email to be sent to your new subscribers to confirm their emails. And you'll setup and deliver the Lead Magnet to your new subscribers after they opt-in and confirm their emails.

Configuring your forms and delivering your Lead Magnets

Learn the three different methods to integrate your forms inside your website. We'll walk through each method and you'll learn when and how to use each method.

Integrating your opt-in forms into your website and landing pages

If you don't have a website or don't have access to your website, you'll learn how to setup landing pages for your content and your Lead Magnets inside Convertkit.

Setting up Landing Pages

You'll test the entire process you've put in place from opt-in to final delivery of your Lead Magnet to make sure everything is working correctly.

Putting it all together: your leads Journey from start to finish

Pop-ups are one of the highest converting type of opt-in forms. You'll learn to setup a pop-up form, configure the right display method and integrate into your website.

Creating Pop-up forms
+ Thank you pages and Conversion
3 lectures 08:08

Instead of displaying a thank you message, you'll setup your own thank you page to engage with your subscribers and give them a reason to stick around and get to know you more.   

Benefits of creating a Thank you page

To keep your subscribers further engaged, you can also include a call to action to your thank you page. These two call to action types will go a long way to turn your new subscribers into customers.

Creating a Tripwire offer

Follow this step-by-step guide to setup your own Thank you page inside Convertkit.

Setting up your Thank you page
+ Automated Emails
3 lectures 18:52

Welcome email is one of the most important emails you should send to your subscribers. Learn the rookie mistakes many make with their welcome email and follow this 5-point system to create a welcome email that turns your subscribers into loyal fans.

Welcome Email

Learn how to keep your subscribers going to cold and keep them fully engaged with nurture emails, so when you're ready to sell them your products and/or services, they are ready and primed to buy from you.

Nurture Emails

Follow this step-by-step guide to setup your email marketing campaigns: your welcome email and nurture emails. You'll learn how to automate these emails, so they go out as people join your list.

Setting up your marketing campaigns
+ Traffic and Promotion
6 lectures 33:51

Social media can be one of the best tools to build your email list and gain followers, only if you follow this simple basic rule.

Social Media Basics

When it comes to social media everyone is looking for a magic formula. Understanding how social media works and what's the best way to connect with your potential buyers is an art that you'll learn in this lesson.

Using value as your best metric to engage with new leads

One of the biggest  factors when it comes to being successful at anything is consistency and social media is no different. Learn the 4 areas that you must be consistent in, in order to win at this social media game.

The power of consistency to win at the social media game

Facebook groups are among the best tools you have at your fingertips to connect with your audience and get them on your email list, only if you do it the right way. Follow these techniques to avoid being spammy, instead be viewed as the authority figure in your niche.

Using Facebook Groups to promote your Lead Magnets and generate Leads

Raise your game up a notch by creating your own Facebook group. Build a loyal following, engage with them the right way, get them on your email list, nurture them to become life long customers.

Creating your own Facebook Group to show authority and build your email list

In this lesson you'll learn how to setup your own Facebook Group and implement 3 methods to get 50-60% of your members on your email list.

Setting up your Facebook group