Storytelling for Business Results
4.4 (35 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
173 students enrolled

Storytelling for Business Results

Top Speechwriter Helps You Build Your Business Storytelling Muscles to Win More Customers and Grow Your Brand
4.4 (35 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
173 students enrolled
Created by Douglass Hatcher
Last updated 7/2018
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 16 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Make whatever it is you're selling matter to the clients and customers you care about.
  • Create and deliver messages that are memorable, repeatable, and shareable.
  • Inspire audiences to take the action you want.
  • Learn to grab and keep audience attention.
  • No specialized experience required.

Whether you realize it or not, everyone in business is involved in public speaking and business storytelling. You use public speaking and storytelling skills everyday to win customers, grow your business, and energize your teams. We're here to help you elevate those skills to achieve the results you want.

We’ve all been there. You have a colleague who’s a poised speaker, always closes the deal, motivates people to act, and stands out as a leader.  You’re thinking, it must be nice to be born with such abilities. The fact is, it’s something you can learn. Here's how. We've created a gym for your personal training and professional development fitness. It's called Elevate Your Public Speaking by Building Your Storytelling Muscles. We've designed a proprietary 5-station circuit that takes just under an hour to complete. It's divided into 3-5 minute micro learning bursts. You can learn online, on the go, on your own terms.  No hassle.  Low commitment.  High return.  High reward.  Our only question is: are you ready? 


You’ll gain insight into the neuroscience behind storytelling.

You’ll learn how to make data interesting and relatable.

You’ll discover the most important trait you need to captivate your audience.

You’ll master the tactics for grabbing and keeping people's attention. 

You'll learn to speak the language of leadership.

Who this course is for:
  • Those who want their messages to stand out in a crowded, noisy marketplace.
  • Example: Realtors l Insurance Brokers l Lawyers l Coaches l Marketers l Data Scientists l Sales Teams l Business Owners
Course content
Expand all 16 lectures 01:02:26
+ Introduction
1 lecture 02:49

You can expect to have a good grasp of the lay out of your course:  the material, the content, and the flow.

Preview 02:49
+ Why Getting in Storytelling Shape Matters
3 lectures 11:13

Find out why storytelling is the single best discipline for being heard in business communication, especially at a time when we -- as consumers of content -- are more demanding than ever, while at the same time as producers of content, we're more challenged than ever to meet those demands.

Preview 04:02

Learn what 5G mobile technology is and why 5G won't only be sequential but exponential.  Learn why in a 5G world, storytelling can no longer be siloed in marketing or communications and why we must all be storytellers now. 

Preview 02:33

Understand the impact of creating meaning and making things matter.  Find out why describing your product or service isn't enough to move people to take the action you want.  Learn about the one form of communication that speaks to the what of something, the so what of something, and the now what of something.

Meaning Matters
+ Strengthen Your Core
10 lectures 40:42

In Section 1, we talked about why storytelling matters in the context of today's new normal. We talk about why storytelling matters with the advent of new technologies like 5G.  In this introduction to Section 2, you'll learn about your 5-station, storytelling circuit training with an overview of your workout at each station.  Section 2 is where you'll spend the bulk of your time learning how to build your storytelling muscles.  Let's do this.

Your Brain on Storytelling
Put Your Audience First - PART I
Put Your Audience First - PART II
Harness Audience Attention - PART I
Harness Audience Attention - PART II
Harness Audience Attention - PART III
Why Action is the Ultimate Metric
Speak the Language of Leadership - PART I
Speak the Language of Leadership - PART II
+ Drive Change with Storytelling
1 lecture 05:45
Once Upon A Time Story Structure