
Learn to become a professional e-commerce virtual assistant with the skills, mindset, and task management to manage Shopify and Amazon stores, optimize listings, ads, branding, and marketing for higher pay.
Position yourself as a high value virtual assistant by cultivating a professional mindset, clear communication, and structured task management for remote, high value work.
Think like a client to turn tasks into solutions and deliver value as a professional virtual assistant. Ask questions, prioritize by business impact, and proactively propose solutions.
Master task management using the foresee model: clarify, collect, complete, and communicate, while anticipating client needs, improving efficiency with AI, and delivering professional, high-value VA work.
Learn to master any tool quickly by focusing on function over features, recognizing patterns, exploring platforms, staying calm, and documenting steps to deliver client value as a virtual assistant.
Set up a basic Shopify store with a free trial, add your first product, customize the theme, create a logo, choose a domain, and keep settings simple for scalable growth.
Master Shopify product research by evaluating unmet demand, evergreen demand, and competitive advantage. Learn rules like test before you commit and continuous improvement, plus digital and physical product categories.
Identify your unique value and translate it into a Shopify business. Use keyword research to find unmet demand in sub-niches via Google keyword planner and autosuggest.
Defines a buyer persona for Shopify clients by identifying demographics, psychographics, and behavior; uses free templates and forum research to tailor product descriptions, marketing, and branding.
Define a clear Shopify brand from the start by selecting a target personality, colors, and fonts, using a professional logo, then test variations with Fiverr designers and surveys.
Understand how a Shopify business works from supplier costs to value creation and cash flow, and master the customer flow and KPIs like sessions, click-through rate, and conversion rate.
Master Shopify landing pages and product detail pages, optimizing the customer funnel with compelling headlines, media, trust factors, social proof, and clear calls to action.
Explore Shopify's built-in email tools to craft automated campaigns and segmentation—from welcome emails to abandoned cart recovery—using discount codes and tracking open, click, and conversion rates.
Learn to set up Google ads and shopping campaigns for Shopify, choose keywords and match types, manage bids and budgets, and analyze ROAS and ACOs to stay profitable.
Develop a Shopify social media strategy using brand and influencer accounts, a 3:1 entertainment-to-sales content mix, and authentic influencer partnerships tracked by discount codes.
Learn to analyze Shopify analytics, export csv data, and build product-level profit and loss reports. Monitor monthly performance and optimize margins by analyzing material and marketing costs per product.
Develop strong organizational and communication skills for Amazon virtual assistant tasks, including task management and task tracking with tools like Excel or Asana to deliver on time and impress clients.
Master asana for task tracking, creating tasks and subtasks, and setting due dates. Learn to use the inbox, comments, attachments, and sections to stay on top of deadlines.
Understand your client's objectives and growth stage to tailor tasks that align with their strategy. Use structured templates and proactive problem solving to deliver clear results and save time.
Create a duplicable task template in a task-tracking software to professionalize client tasks, including main contact, context, task details, deadline type, and bullet-point updates for what’s done and what remains.
Learn how Amazon's listing elements, including keywords and titles, drive buyer decisions. Explore how sellers optimize price, delivery, bullet points, and reviews to win the buy box.
Discover the core tools of Amazon Seller Central—catalog, inventory, advertising, and reports—to manage products, stock, pricing, and performance, and export reports as CSV.
Develop professional customer service skills to handle buyer questions about defects and returns, and improve English to near impeccable level for Amazon-specific support.
Learn an empathetic, quick customer service template for handling defects, refunds, and incentives on Amazon, emphasizing rapid responses, de-escalation, and clear compensation.
Master Amazon supply chain management by handling repetitive shipment creation, tracking, and reporting to ensure stock levels and on-time arrivals, freeing sellers to focus on strategy and product development.
Identify the SKU, submit replenishment inventory on Amazon Seller Central, fill packaging and quantity details, print box labels, and ship to the warehouse; then track FBA shipments and manage issues.
Develop PPC expertise as a virtual assistant for Amazon advertising, boosting campaigns and bid management.
Navigate the Amazon advertising console to manage campaigns and ad groups, monitor impressions, clicks, ctr, spend, and acos, and export reports while learning automatic vs manual targeting and bidding.
Master keyword research to identify the right keywords for any product, using English skills to name products, describe problems solved, and assess relevance in keyword lists for effective SEO.
Discover basic Amazon keyword research using the autosuggest bar and free Helium 10, identify keywords like chopsticks and training chopsticks, and refine with Cerebro and Magnet.
Identify opportunity criteria for Amazon product research by analyzing unmet demand, market size, listings, barriers to entry, value adding, reviews, price, specs, and listing quality.
Learn to assess Amazon product viability through market size, growth, and top competitor analysis, using a market analysis template to define product specs and listing opportunities.
Optimize product copy after keyword research using strong language, grammar, and vocabulary to write compelling Amazon listings and boost your hiring chances.
Master Amazon copywriting by crafting concise titles within a 200-character limit, building bullet points and image text around customer problems, benefits, and features, with keyword optimization and A plus content.
Learn to create and interpret sales, PPC, stock movement, ranking, and review changes reports using Excel and table management tools to deliver actionable recommendations to Amazon sellers.
Explore the six core reporting tasks for Amazon selling, including data aggregation, splitting data, pulling data, analyzing product details, creating custom views and formatting, and presenting with charts.
Learn how to use the most common Excel and Google Sheets formulas for Amazon VA tasks, including sum, average, count, if, sumif, countif, max/min ifs, vlookup, index, and match.
Practice data aggregation with practical Excel and Google Sheets tasks, analyzing a weekly portfolio of shirts and pants by top selling SKUs, including data cleaning, formatting, and table creation.
Split data by product type in Excel using ifs and sumifs to create shirts and pants performance reports, verify results with filters, and refine formulas for accuracy.
Import and consolidate data from multiple tables using vlookup and index match, using a common SKU reference to identify blue products and find the highest selling SKU last week.
Explore pricing and margins on Amazon by breaking costs into manufacturing, logistics, Amazon fees, and advertising; convert weekly marketing spend to per-unit costs and set prices for target margins.
Create a realistic 12-week sales view with custom tables that display product type, color, six-week averages, weekly change, per-unit Amazon and marketing fees, stock levels, and loss and low-stock highlights.
Learn to build multiple criteria formulas in Excel or Google Sheets, using and/or with if to flag shirts under 50% margin or pants under 20% margin.
Master creating sleek line charts to display sales development for shirts and pants and a cost breakdown with margins, plus practical recommendations to optimize pricing and costs.
Discover how to contact seller support, create and escalate cases, and independently locate answers using Amazon Seller Central help, forums, and search engines.
Develop visibility by showcasing your freelance work, then establish authority with reviews and a growing client base. Expand channels and delegate tasks to scale into a profitable, independent business.
Learn a four-step system to win Amazon sellers as clients by crafting personalized pitches, targeting unoptimized listings, estimating potential revenue, and outlining concrete improvements.
Build your online presence around a personal website and leverage Reddit, Instagram, LinkedIn, Fiverr, and Upwork to earn trust, showcase expertise, and attract Amazon sellers.
Learn how to use social media to establish trust and showcase Amazon VA expertise through valuable tips, work vlogs, and consistent online presence, turning a few clients into long-term opportunities.
Learn to market yourself on Fiverr by niching, crafting serp listings with strong visuals, building reviews, pricing, and ads to win long-term clients beyond Fiverr.
Specialize in a niche to stand out as an Amazon virtual assistant, then craft a polished listing with a professional image and smart pricing to attract clients.
Create a professional CV using Canva, select minimalist templates, add infographics, customize colors to fit the Amazon theme, and showcase Amazon skills like listing SEO, advertising, and reporting.
E-commerce businesses are growing rapidly around the world.
As online stores expand, many founders and sellers rely on Virtual Assistants (VAs) to help manage daily operations, marketing tasks, and platform management.
For people looking for flexible, location-independent work, this creates a strong opportunity.
But clients don’t hire virtual assistants just because they understand the concept of e-commerce.
They hire VAs who can step into real tasks and support their business immediately.
This course focuses on exactly that.
Instead of explaining the theory of virtual assistance, it shows how the work is actually done inside real e-commerce businesses.
The lessons are designed to feel like learning directly from someone experienced in e-commerce operations, explaining the tasks clearly and step by step.
Virtual assistant foundations
The course begins by explaining how successful virtual assistants approach their work.
Students learn how to think from a client’s perspective and develop the habits that make VAs reliable and valuable.
Topics include:
• understanding the role of a VA in modern businesses
• organizing tasks efficiently
• communicating clearly with clients
• adapting to different tools and platforms
These foundations help students operate confidently inside professional environments.
Working with Shopify businesses
The course then moves into practical work on Shopify, one of the most widely used e-commerce platforms.
Students learn how Shopify stores are structured and how virtual assistants support store operations.
Topics include:
• Shopify store setup
• product research and product pages
• understanding store structure and key metrics
• email marketing basics
• managing ads and social media
• reading store analytics and profit reporting
This section focuses on the tasks Shopify clients commonly assign to VAs.
Amazon virtual assistant skills
The next section focuses on working with Amazon sellers.
Students explore the tools and workflows used inside Seller Central, including the operational tasks VAs handle every day.
Students learn how to work with:
• Seller Central dashboards
• customer service workflows
• supply chain management basics
• keyword and product research
• listing copywriting
• advertising fundamentals
• analytics and reporting
The course also includes hands-on spreadsheet tasks that reflect real work assigned to Amazon virtual assistants.
Finding clients and getting hired
The final section shows how to turn these skills into real opportunities.
Students learn practical ways to present their abilities and connect with potential clients.
Topics include:
• positioning yourself as an e-commerce VA
• creating a strong CV or resume
• marketing your services online
• finding clients through platforms such as Fiverr
• building your own simple marketing presence
The goal of this course
By the end of the course, students will understand how e-commerce virtual assistants support real businesses and what tasks clients actually expect them to perform.
The course prepares students to work confidently with Shopify stores and Amazon sellers, while also helping them position themselves professionally when seeking clients or remote work opportunities.
The goal is simple:
To help students move from learning about e-commerce to being ready to work as an E-Commerce Virtual Assistant.
Udemy offers a 30-day money-back guarantee, so students can explore the course and decide if it’s right for them with no risk.
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The Modern Sellers
Most online courses teach steps: how to click through a setup, how to follow a script until the platform updates and the script breaks. TMS teaches the thinking behind the action. How a pricing decision is made. How a buyer decides. How a manager evaluates a channel. Commercial systems that work in any role, any market, for a lifetime. Give a person a fish and you feed them for a day. TMS teaches fishing — in any water, in any weather.
The primary instructor, Martyn, manages ecommerce channels for businesses up to $100M/yr — full channel ownership, team management, and regular presentation of strategy and results to C-level stakeholders. He holds a Business Management Honors degree.