360 Ecommerce course to Launch/Scale your Online Business

Identify your target audience and personalize your brand by applying the six core elements: core product, brand values, USP, vision, and platform, to stand out in a saturated market.

Identify your target audience and ideal customer by creating 2–5 detailed customer personas with demographics, interests, spending habits, and brands followed to guide marketing, branding, and content creation.

Identify and optimize all brand touch points, online and offline, including social media, exhibitions, pop ups, magazines, radios, billboards, events, gift bag, store, word of mouth, and collaborations.

Learn to reveal your personal journey and brand vision on your about us page, use personalization and UGC to engage customers, and share behind-the-scenes content to boost trust and SEO.

Stand out in a saturated market by defining your ideal customer, telling a compelling brand story, delivering a clear message, pivoting with purpose, and building a loyal community.

Build a robust customer database of emails and phone numbers, navigate GDPR and cookie changes, and fuel growth with sign-up incentives, private launches, influencer campaigns, and user generated content.

Leverage your database with CRM emails and push notifications for launches, offers, and incentives; recover abandoned carts with urgent, personalized messages; and boost loyalty via refer-a-friend programs and subscriptions.

Identify authentic micro and macro influencers with the right audience, and leverage engagement, user-generated content, and Instagram insights to track impact via coupon codes and post-purchase feedback.

Leverage user generated content to boost brand trust, reach, and community by featuring customers, using hashtags, and sharing authentic product experiences.

Explore essential Excel formulas to analyze data and pivot it, using left and right to extract text, and count and countif to quantify items by location.

Master pivot tables in Excel to summarize, sort, group, and analyze brand sales by day and revenue, using fields, filters, percent of column total, and conditional formatting for merchandising insights.

Learn add to cart and its percentage as a key ecommerce metric, how sessions determine add-to-cart rate, and benchmarks that vary by industry.

Manage stock effectively by tracking shelf life and depreciation, forecasting future sales, and liquidating slow movers through merchandising, discounts, and data-driven planning.

Master margin and markup with a $100 retail example: margin = profit divided by retail price; markup = profit divided by cost. Understand industry benchmarks and branding effects.

Separate gross sales from net sales by deducting shipping, taxes, and returns. Track returns and cancellations and calculate your return percentage to gauge true revenue.

Calculate return on ad spend (ROAS) to measure revenue per dollar spent, then analyze net sales versus costs to optimize return on investment (ROI) and profitability.

Allocate your marketing budget with weekly and monthly tests; spend 20–30% of revenue on ads, start at 3%, scale to 40% with funding, and reserve 5% for brand awareness.

Forecast this year’s revenue from last year’s month-to-month data, set growth lifts, and allocate 20-30% of gross sales to marketing; use conversion rate and average order value to estimate sessions.

Analyze Facebook ads metrics such as impressions, frequency, clicks, and engagement to optimize cost per engagement, conversion value, and balance brand awareness with conversion metrics for Shopify.

Optimize navigation and industry benchmark features to boost sales, and highlight app speed, compelling product displays, and a streamlined checkout to strengthen your unique selling point.

Optimize your ecommerce experience with a strong landing page, customer reviews, and multiple payment methods. Show social proof, ensure checkout efficiency, and add gifting and try-on features to boost conversions.

Boost your ecommerce app speed by optimizing images, using lazy loading, keeping a lightweight Shopify setup, and limiting third-party apps, while monitoring bounce rate and load times.

Maximize PDP effectiveness with strong imagery and videos, transparent pricing, detailed product information, and social proof to guide purchases.

Learn to optimize the checkout to reduce drop-offs by speeding load times, simplifying forms, offering guest or social logins, and reinforcing a clear USP across your site.

Learn the basics of SEO, optimize merchandising and PPC, grow your Instagram for fashion and sustainability, and apply keywords, image labeling, localization, and backlinks.

Explore pay-per-click strategies to boost visibility with PPC ads, smart shopping, and keyword bidding, highlighting quality score, ad relevance, and landing-page quality to rank on top of search results.

Learn merchandising and trading strategies to maximize sales and profit by planning key moments, optimizing discounts, driving customer retention, and boosting brand awareness through site enhancements.

Build consistency across strategy and metrics, pivot when needed, and fail fast to learn. Leverage customer feedback and AI insights, start small, do more, and follow your passions to scale.