360 Ecommerce course to Launch/Scale your Online Business
What you'll learn
- Branding + Ideal Customers + Database + Influencers
- Digital Marketing Analysis
- Forecasting for your Small Business
- Strategies to improve Website Performance and Sales
- 360 view of growing your brand
- Forecasting Marketing Budget
- Importance of PDP, Checkout and more
Requirements
- Passion for E-commerce
- Passion to start own business
- Interest in working for a online startup
- Interest in DTC business
- Interest in Entrepreneurship
Description
I created this course with the Intent to share all the knowledge i've gathered over the years by learning and hands on approach to create a brand
if you're someone who has a product in mind or have already started a business but are not sure where to focus on or lack the knowledge entrepreneurs need, esp since they have to wear a lot of different hats (aka understand different elements in a business) then this course is perfect for you, you're meant to be here :)
This course will shed light on a lot of topics and offers deep knowledge for
1. Anyone that needs a 360 learning on how to build a online business (once you have your product ready)
2. Anyone that wants to scale post Instagram/Tiktok Success
It does not cover basics steps of creating a online business but rather focuses on growth, learning and building a solid foundation to prepare for success
We will cover topics such as Branding, who is your ideal customer? Site Journey? Why check out is important? Digital Marketing Metrics and Analysis, SEO, PPC definitions, how to scale your business and a LOT more
So Let's get started, i'm excited to have you join!
Who this course is for:
- This course is valuable for anyone that wants to start a business, is a very small start up or works for a online start up
- Curious about building a business online
Instructor
Hi, I’m Payal, currently building—a boutique agency (launching early Q2) delivering creative solutions for next-gen brands in the sustainable and circular space.
I started consulting in 2023—a year which was meant to be a break turned into consulting rapidly
With a decade of international experience spanning - sustainability, luxury fashion e-commerce, innovation, and consumer insights, I bring a global perspective and deep expertise to every engagement.
In 2020, I also built an artisanal brand from the ground up amid the pandemic in the UAE, all while managing my 9-5.
Services:
✺ Branding Strategy ✺ Marketing ✺ Storytelling & Narratives ✺ Strategic Insights ✺ Market Research✺ Consumer Insights
What Drives Me:
1. Sustainable brands need to build better branding. period (could right a book on this!)
2. Deepening connections between culture, fashion, systemic issues, and neuroscience.
3. Creating movements and elevating next-gen brands that people love.
4. Trends come and go, but does your brand have deep foundations?
5. The artisanal space needs love and nurturing.
6. Embracing responsible AI.
7. Spirituality - always seeking!
Past speaking engagements
Real Circularity, Remake, few podcasts and smaller in-person events
Substack @payalakumar @thenexexracollective