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Marketing Digital Marketing Business Development

Digital Marketing: Lead Generation & Sales Conversion Course

Step-by-step roadmap to propel your business growth, and create an effective digital marketing strategy
Bestseller
Rating: 4.6 out of 54.6 (610 ratings)
13,852 students
Created by Phil Ebiner, Eli Natoli, Video School
Last updated 1/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand how a modern marketing funnel works for your business
  • Find your audience's pain points and create the right offer for them
  • Generate high quality leads using your content
  • Increase brand awareness with social media
  • Quickly turn social media fans into customers
  • Properly nurture prospects with the right email marketing strategy
  • Create high converting lead magnets and landing pages
  • Drive more traffic to your offers with several strategies
  • Convert potential customers into buyers with tripwire offers, evergreen email marketing campaigns, flash sales, and more
  • Turn your website into a lead generation machine
  • Use your metrics to improve your sales and conversions
  • Make more sales and increase your revenue
Curated for the Udemy for Business collection

Requirements

  • There are no requirements, although having an existing business, website, email list, and social media presence will help.
  • You'll need to set up several types of accounts to follow along and implement the techniques taught in this course

Description

This Digital Marketing course will help you get more business leads and convert them to more sales.

Do you have a business that needs more sales and clients?

If you've been desperately hopping from one tactical activity to the next, thinking there is a MAGICAL, secret formula that no one has told you about…

...then I'd like to help you put an end to all of that busy work, by inviting you to enroll in this course-- where I share all the details on a framework I've been using for years that's helped me grow two multiple six figure business and since then helped hundreds of business leaders, brands and entrepreneurs do the same.

Over the years working with so many clients, I’ve come to realize that working hard isn’t the problem for most aspiring business owners.

Neither is being committed to reaching their goals!

Their problem is "what do I need to focus on, that brings me measurable results".

It’s figuring out which activities in which order are going to get them where they’re supposed to be.

Does that sound familiar?

Obviously you’re smart. And, you’re passionate about what you do!

It isn’t a lack of wanting IT that’s keeping you stuck.

It’s a lack of clarity!

But the problem is, how are you supposed to move forward and gain the necessary clarity when you literally have no framework or way of predicting what will work for you specifically and what won’t?

Look, you don’t need more information — you need a clear structure. You need a simple to follow framework to create that thriving business you’ve been dreaming of.

This framework is the antidote to all the BS out there, sharing one simple to follow process, to position yourself as an authority while building your credibility and attracting your ideal buyers so that all of those tactical activities finally start working for you.

So if you're ready to stop struggling, stand out in your niche, and help your tribe get the help they desperately need, then the time to sign up is now!

Looking forward to seeing you inside!

Key topics you'll learn in this digital marketing course:

  • Setting up your business

  • Creating sales funnels

  • Surveying your customers

  • Understanding your audience pain points

  • Creating the right offer for your customers

  • Using content to grow your business

  • Optimizing your content for search engines

  • Using social media to get more leads

  • Create irresistible lead magnets

  • Set up opt-in forms on your website

  • Design landing pages that convert

  • Converting website traffic to sales

  • Building several types of email marketing campaigns

  • Writing persuasive sales pages

  • Using analytics to measure success

  • Lead generation

  • Sales Convesion

  • and so much more!

Get instant access to:

  • Over 6 hours of easy-to-watch video lessons

  • Practical activities and assignments

  • Downloadable resources

  • Lifetime updates to the course

  • Premium instructor support

Our happiness guarantee

We have a 30-day moneyback guarantee. If you aren't completely satisfied with your purchase you can get a full refund, no question asked. We aim to make this the best course for helping you to get more leads and sales. We'll use any student feedback to make the course even better!

Enroll now!

Who this course is for:

  • Startups and business owners wanting to find more customers and make more sales
  • Existing businesses struggling to create a modern digital marketing campaign that works
  • Online entrepreneurs who have a great product, but aren't able to sell it
  • Anyone who works or wants to work in the marketing field

Featured review

Shih-Ying Chen
Shih-Ying Chen
4 courses
2 reviews
Rating: 5.0 out of 510 months ago
I expect more information from a sales point of view. Like a deeper way of creating content then generate the leads from the enterprise side. The methods here are more related to marketing ppl. However, in nowadays business environment salesperson also needs to address some marketing activities regularly instead of waiting for marketing's generating. So I guess I expect more between these two functions gap.

Course content

12 sections • 74 lectures • 6h 43m total length

  • Preview02:40
  • Tips to Improve Your Course Taking Experience
    01:06

  • Preview06:56
  • Preview04:29
  • Preview06:13
  • Preview05:10

  • Why Surveying Your Customers Will Mislead You, and What to Do Instead
    10:50
  • Start With Your Why
    04:13
  • Case Study: The Importance of Starting With Why
    07:36
  • FInd Your Big Why
    01:38
  • Finding Your Audience's Pain Points
    06:51
  • Validating Your Topic Idea Using Keyword Planner Tool and Google Trends
    05:56
  • Creating Your Unique Process of Getting Result
    06:22
  • Exercise Creating Your Unique Process
    05:30
  • It's Your Turn: Create Your Unique Process
    01:18
  • Creating the Right Offer (s)
    05:18
  • Case Study: How Phil Delivers Results to His Audience
    07:06

  • Using Your Content to Build Authority
    03:16
  • How to Create Your Buyer Personas and User Journeys
    06:39
  • Defining Your Content Goals
    03:33
  • Creating Your Content Marketing Plan
    08:03
  • Optimizing Your Content for Search Engines
    08:57
  • Using Your Unique Voice
    04:06
  • Case Study: How Phil Generates Leads with Content Marketing
    08:19

  • Social Media Basics
    03:10
  • Two Key areas to Focus on for Maximum Results
    04:19
  • Social Media Content Strategy
    06:21
  • Finding the Right Platform for Your Particular Niche
    04:31
  • Fastest and Most Effective Way to Turn Social Media Fans into Customers
    05:04
  • Case Study: How Phil Uses Social Media to Grow His Brand
    12:06

  • What is a Lead Magnet
    02:48
  • Top List Building Mistakes to Avoid
    06:19
  • Using Content Upgrades to Grow Your List
    06:28
  • Creating High Converting Lead Magnet Landing Pages
    05:12
  • How and Where to Display Your Lead Magnet Offers
    07:52
  • Using Convertkit to Build Your Email List
    04:36
  • Setting Up Your Opt-in forms
    07:35
  • Configuring your Forms and Delivering your Lead Magnets
    05:13
  • Integrating Your opt-in forms onto Your Website
    04:33
  • Setting up Your Landing Pages
    04:27
  • Putting It All Together
    00:59
  • Creating Pop-up opt-in Forms
    10:03
  • Case Study: Phil's Email Marketing Strategy
    07:57

  • Your Social Media Strategy to Drive Traffic
    04:36
  • LinkedIn Marketing Strategy
    05:37
  • Pinterest Marketing Strategy
    05:36
  • Instagram Marketing Strategy
    07:20
  • YouTube Marketing Strategy
    08:08
  • Facebook Marketing Strategy
    06:14
  • Case Study: How Phil Drives Traffic to His Offers
    05:46
  • Case Study: How Phil Uses Paid Promotion
    09:09

  • Benefits of Creating a Thank You Page
    04:28
  • Benefits of Creating a Tripwire Offer
    07:03
  • On boarding Your New Subscribers for a Higher Conversion
    04:57
  • Different Email Marketing Campaigns
    01:28
  • Evergreen Email Marketing Campaign
    07:09
  • Launch Sequence Campaign
    05:17
  • Flash Sale Campaign
    03:44
  • Re-engaging Your Cold Subscribers
    05:29
  • Choosing the Right Campaign for Your Business
    03:29

  • Creating Your Differentiator
    09:11
  • Communicating What You Offer on Your Homepage
    05:06
  • Effectively Positioning Your About Page
    02:31
  • Writing a Persuasive Offer Page
    08:58
  • Case Study: Phil's Lead Generation Machine
    04:11

  • The importance of Measuring, Analyzing and Tweaking Your Approach
    03:14
  • Important Website Metrics to Track and Measure
    05:45
  • Top Social Media Metrics to Track and Measure
    02:11
  • Email Marketing Metrics to Track and Measure
    01:31
  • Other Important Metrics
    02:19

Instructors

Phil Ebiner
Top-Rated Instructor, 2 Million+ Students
Phil Ebiner
  • 4.6 Instructor Rating
  • 273,513 Reviews
  • 2,158,148 Students
  • 136 Courses

great courses for beginners

I'll teach you the skills necessary to stand out from the crowd. Whether it’s a personal passion or a business pursuit, you can learn video, photography, art, design, marketing skills and more here.

learn by doing

Step-by-step tutorials and project-based learning.

get support

One-on-one support from experts that truly want to help you.

don’t stress. have fun.

With our happiness guarantee, you have nothing to worry about. Become a member or join an individual course today. We have a 30-day money-back guarantee on all courses.

more about phil

My professional background is in video production and editing. I graduated from Loyola Marymount University's School of Film and Television in 2011. Since then, I've worked on thousands of projects that have appeared in movie theaters, film festivals, television and online.

Today, I create all kinds of things from photographs that can be seen on my Instagram to homemade sourdough bread that feeds my family. Who knows where life will take me. But I know wherever I am, I'll be creating.

Since 2012, I've been creating online courses that over two million students from around the world have taken. Course topics include everything from photography and video to design and business courses. If I can't teach it , I collaborate with other experts who share their skills with absolute beginners.

Video School is my website where you can take my online courses. You can also find them on top course platforms like Udemy.

Photography & Friends is a website and community I created to help new photographers become confident with their cameras.

I can't wait to see you in class!

- Phil

Eli Natoli
Business and Entrepreneurial Growth Coach
Eli Natoli
  • 4.6 Instructor Rating
  • 1,929 Reviews
  • 25,590 Students
  • 5 Courses

Eli Natoli is a service-focused marketing strategist, international speaker and bestselling author. For more than 20 years she’s helped entrepreneurs and their businesses clear a path to innovation, growth and profit. 

In addition to her coaching practice serving entrepreneurs across the globe, Eli has started and grown two successful online businesses and launched 8 online programs. Her unique approach to strategic, service-focused marketing is responsible for enrolling more than 120,000 students for those courses, and her products are returning six-figure revenues — consistently.

Eli now dedicates her time to teaching experienced and aspiring entrepreneurs how to do what she’s done: start and grow their own businesses, attract clients, redefine and improve their marketing and generate consistent cash flow. 

Using her unique Service First Framework, from the book of the same name, Eli takes businesses from struggling, scattered, and overwhelmed to clear, confident, and profitable, by showing them how to do what she’s done: stop trading hours for dollars, stop the cycle of feast-or-famine and stop chasing every empty promise made by marketing con men.

 Instead, she teaches business owners to maximize the limited amount of time and money they have — and spend it putting simple things in place that will make all the difference in their  business. And shows them the power of leading from a place of kindness and generosity, developing truly meaningful products and services that change people’s lives.

Her international workshops and talks deliver clarity and confidence to every person in attendance. She gives actionable advice for starting and growing a thriving business; she makes audiences feel in control and empowered. And she offers things they can act on and start seeing results as soon as they’re back at their desks.

From free content posted on her website, to paid coaching and training programs, everything Eli preaches is something that she has practiced — and seen meaningful, measurable results from in her own businesses.

 Eli’s articles, courses and coaching programs can be seen on her website.

 

Video School
Learn Creative Skills
Video School
  • 4.6 Instructor Rating
  • 288,382 Reviews
  • 2,109,120 Students
  • 157 Courses

Learn creative skills, from absolute beginner to advanced mastery. 

Video School exists to help you succeed in life. Each course has been hand-tailored to teach a specific skill from photography and video to art, design and business.

Whether you’re trying to learn a new skill from scratch, or want to refresh your memory on something you’ve learned in the past, you’ve come to the right place.

Education makes the world a better place. Make your world better with new skills!

Our courses can be watched 24/7 wherever you are. Most are fully downloadable so you can take them with you. You can also view them on mobile devices with the Udemy mobile app.

All courses have a 30-day money-back guarantee so that you can check it out, make sure it’s the right course for you, and get a refund if it’s not!

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