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Digital Marketing: Lead Generation & Sales Conversion Course

Name: Digital Marketing: Lead Generation & Sales Conversion Course
Rating: 4.5 (1361 reviews)

Step-by-step roadmap to propel your business growth, and create an effective digital marketing strategy

Created byPhil Ebiner, Eli Natoli, Video School

Last updated 4/2024

English

What you'll learn

Understand how a modern marketing funnel works for your business
Find your audience's pain points and create the right offer for them
Generate high quality leads using your content
Increase brand awareness with social media
Quickly turn social media fans into customers
Properly nurture prospects with the right email marketing strategy
Create high converting lead magnets and landing pages
Drive more traffic to your offers with several strategies
Convert potential customers into buyers with tripwire offers, evergreen email marketing campaigns, flash sales, and more
Turn your website into a lead generation machine
Use your metrics to improve your sales and conversions
Make more sales and increase your revenue

Course content

12 sections • 74 lectures • 6h 45m total length

Welcome to Class | Digital Marketing Course2:40
Learn to attract prospects with authentic content marketing, implement a lead generation and email system, nurture relationships, and convert leads into loyal customers using practical templates and real-world case studies.
Tips to Improve Your Course Taking Experience | Digital Marketing Course1:06

Don't confuse goals, mission and objective with strategy6:56
Using the right framework to grow faster | Digital Marketing Course4:29
Use service to grow your business | Digital Marketing Course6:13
Discover the service first framework to attract, engage, nurture, and convert leads by delivering measurable upfront value, positioning you as an expert, and generating steady client growth.
The 6- step funnel to success | Digital Marketing Course5:10

Why Surveying Your Customers Will Mislead You, and What to Do Instead10:50
Learn why surveys mislead marketing insights and how observing real customer behavior—via shadowing and in-home observation—yields more accurate audience understanding.
Start With Your Why | Digital Marketing Course4:13
Define your big why to connect with your audience, tailor messages, differentiate your brand in a crowded market, and guide your product and influencer path.
Case Study: The Importance of Starting With Why | Digital Marketing Course7:36
Uncover your big why to identify the right audience with at least $20,000 to invest and tailor your product, pricing, and messaging for lead generation and sales conversion.
FInd Your Big Why | Digital Marketing Course1:38
Finding Your Audience's Pain Points | Digital Marketing Course6:51
Validating Your Topic Idea Using Keyword Planner Tool and Google Trends5:56
Creating Your Unique Process of Getting Result | Digital Marketing Course6:22
Exercise Creating Your Unique Process | Digital Marketing Course5:30
It's Your Turn: Create Your Unique Process | Digital Marketing Course1:18
Creating the Right Offer (s) | Digital Marketing Course5:18
Case Study: How Phil Delivers Results to His Audience | Digital Marketing Course7:06

Using Your Content to Build Authority | Digital Marketing Course3:16
How to Create Your Buyer Personas and User Journeys | Digital Marketing Course6:39
Defining Your Content Goals | Digital Marketing Course3:33
Define your content goals by aligning audience desired outcomes with your sales objectives, and fill the gap with topic ideas that boost desire for your offers, such as webinar titles.
Creating Your Content Marketing Plan | Digital Marketing Course8:03
Identify audience-resonating content formats from blogs to videos, assess SEO and thought leadership benefits, and craft a persona-based content marketing plan using the content marketing planner.
Optimizing Your Content for Search Engines8:57
Learn how to optimize content for search engines to boost rankings, traffic, and leads by applying keyword research, links, quality content, and user experience.
Using Your Unique Voice | Digital Marketing Course4:06
Case Study: How Phil Generates Leads with Content Marketing8:19

Social Media Basics | Digital Marketing Course3:10
Two Key areas to Focus on for Maximum Results | Digital Marketing Course4:19
Social Media Content Strategy | Digital Marketing Course6:21
Finding the Right Platform for Your Particular Niche | Digital Marketing Course4:31
Fastest and Most Effective Way to Turn Social Media Fans into Customers5:04
Case Study: How Phil Uses Social Media to Grow His Brand12:06

What is a Lead Magnet | Digital Marketing Course2:48
Top List Building Mistakes to Avoid | Digital Marketing Course6:19
Build a targeted email list of ideal buyers, not a numbers game, and use direct 1-to-1 lead magnets aligned with your offers to boost relevance and conversions.
Using Content Upgrades to Grow Your List | Digital Marketing Course6:28
Creating High Converting Lead Magnet Landing Pages | Digital Marketing Course5:12
Create high converting lead magnet landing pages by delivering a quick value proposition that answers is it for me, what does it do, how, and how to get it.
How and Where to Display Your Lead Magnet Offers | Digital Marketing Course7:52
Discover how to place lead magnets as content upgrades, popups, slide-ins, and feature boxes across pages to boost subscribers, with dedicated landing pages for higher conversions.
Using Convertkit to Build Your Email List | Digital Marketing Course4:36
Learn to build your email list with ConvertKit by creating opt-in forms and landing pages, integrating them with your website, delivering lead magnets, and launching email campaigns.
Setting Up Your Opt-in forms | Digital Marketing Course7:35
Configuring your Forms and Delivering your Lead Magnets5:13
Integrating Your opt-in forms onto Your Website | Digital Marketing Course4:33
Setting up Your Landing Pages | Digital Marketing Course4:27
ConvertKit lets you host a landing page inside your account with four templates, customizable headlines and descriptions, an opt-in form, and a shareable lead magnet page url.
Putting It All Together | Digital Marketing Course0:59
Explore the landing page form, enter name and email, and click grab now to see the success message. Confirm your email in the inbox to download or view the book.
Creating Pop-up opt-in Forms | Digital Marketing Course10:03
Case Study: Phil's Email Marketing Strategy | Digital Marketing Course7:57

Your Social Media Strategy to Drive Traffic | Digital Marketing Course4:36
LinkedIn Marketing Strategy | Digital Marketing Course5:37
Pinterest Marketing Strategy | Digital Marketing Course5:36
Develop a Pinterest marketing strategy for lead generation. Align boards to your audience with tall, bright images in warm colors, use hashtags, and apply the 8020 repin rule.
Instagram Marketing Strategy | Digital Marketing Course7:20
Generate leads on Instagram through engaging content and strategic hashtags. Use mobile-friendly landing pages, lead magnets, and compelling calls to action to convert followers.
YouTube Marketing Strategy | Digital Marketing Course8:08
Facebook Marketing Strategy | Digital Marketing Course6:14
Case Study: How Phil Drives Traffic to His Offers | Digital Marketing Course5:46
Case Study: How Phil Uses Paid Promotion | Digital Marketing Course9:09

Benefits of Creating a Thank You Page | Digital Marketing Course4:28
Benefits of Creating a Tripwire Offer | Digital Marketing Course7:03
Explains how a tripwire offer on a thank-you page leverages commitment to convert engaged prospects, and outlines rules to align with lead magnet and core offer with urgency.
On boarding Your New Subscribers for a Higher Conversion4:57
Different Email Marketing Campaigns | Digital Marketing Course1:28
Explore evergreen, launch, flash sales, and re-engagement email campaigns, understand when each fits your offering and audience, and learn how to set them up to maximize conversions.
Evergreen Email Marketing Campaign | Digital Marketing Course7:09
Launch Sequence Campaign | Digital Marketing Course5:17
Flash Sale Campaign | Digital Marketing Course3:44
Re-engaging Your Cold Subscribers | Digital Marketing Course5:29
Choosing the Right Campaign for Your Business | Digital Marketing Course3:29

Creating Your Differentiator | Digital Marketing Course9:11
Craft a consistent brand strategy that differentiates you through personality, values, and story, communicates who you are and why you matter, and builds trust across channels and your website.
Communicating What You Offer on Your Homepage | Digital Marketing Course5:06
Craft your home page as a compelling story that answers what's in it for me, uses the rule of three, and shows how you help with real outcomes.
Effectively Positioning Your About Page | Digital Marketing Course2:31
Position your about page to speak to the reader with a result-driven headline and clear benefits, then share your story and a single compelling call to action.
Writing a Persuasive Offer Page | Digital Marketing Course8:58
Case Study: Phil's Lead Generation Machine | Digital Marketing Course4:11

The importance of Measuring, Analyzing and Tweaking Your Approach3:14
Important Website Metrics to Track and Measure | Digital Marketing Course5:45
Top Social Media Metrics to Track and Measure | Digital Marketing Course2:11
Email Marketing Metrics to Track and Measure | Digital Marketing Course1:31
Other Important Metrics | Digital Marketing Course2:19
Explore key digital marketing metrics, including cost per click, cost per conversion, cost per acquisition, and ROI, and learn how budget and goals drive revenue outcomes.

Requirements

There are no requirements, although having an existing business, website, email list, and social media presence will help.
You'll need to set up several types of accounts to follow along and implement the techniques taught in this course

Description

This Digital Marketing course will help you get more business leads and convert them to more sales.

Do you have a business that needs more sales and clients?

If you've been desperately hopping from one tactical activity to the next, thinking there is a MAGICAL, secret formula that no one has told you about…

...then I'd like to help you put an end to all of that busy work, by inviting you to enroll in this course-- where I share all the details on a framework I've been using for years that's helped me grow two multiple six figure business and since then helped hundreds of business leaders, brands and entrepreneurs do the same.

Over the years working with so many clients, I’ve come to realize that working hard isn’t the problem for most aspiring business owners.

Neither is being committed to reaching their goals!

Their problem is "what do I need to focus on, that brings me measurable results".

It’s figuring out which activities in which order are going to get them where they’re supposed to be.

Does that sound familiar?

Obviously you’re smart. And, you’re passionate about what you do!

It isn’t a lack of wanting IT that’s keeping you stuck.

It’s a lack of clarity!

But the problem is, how are you supposed to move forward and gain the necessary clarity when you literally have no framework or way of predicting what will work for you specifically and what won’t?

Look, you don’t need more information — you need a clear structure. You need a simple to follow framework to create that thriving business you’ve been dreaming of.

This framework is the antidote to all the BS out there, sharing one simple to follow process, to position yourself as an authority while building your credibility and attracting your ideal buyers so that all of those tactical activities finally start working for you.

So if you're ready to stop struggling, stand out in your niche, and help your tribe get the help they desperately need, then the time to sign up is now!

Looking forward to seeing you inside!

Key topics you'll learn in this digital marketing course:

Setting up your business
Creating sales funnels
Surveying your customers
Understanding your audience pain points
Creating the right offer for your customers
Using content to grow your business
Optimizing your content for search engines
Using social media to get more leads
Create irresistible lead magnets
Set up opt-in forms on your website
Design landing pages that convert
Converting website traffic to sales
Building several types of email marketing campaigns
Writing persuasive sales pages
Using analytics to measure success
Lead generation
Sales Convesion
and so much more!

Get instant access to:

Over 6 hours of easy-to-watch video lessons
Practical activities and assignments
Downloadable resources
Lifetime updates to the course
Premium instructor support

Our happiness guarantee

We have a 30-day moneyback guarantee. If you aren't completely satisfied with your purchase you can get a full refund, no question asked. We aim to make this the best course for helping you to get more leads and sales. We'll use any student feedback to make the course even better!

Enroll now!

Who this course is for:

Startups and business owners wanting to find more customers and make more sales
Existing businesses struggling to create a modern digital marketing campaign that works
Online entrepreneurs who have a great product, but aren't able to sell it
Anyone who works or wants to work in the marketing field

Digital Marketing: Lead Generation & Sales Conversion Course

What you'll learn

Explore related topics

Course content

Introduction to the Digital Marketing Leads Course2 lectures • 4min

The Foundations of a Successful Digital Marketing Strategy4 lectures • 23min

The What, Who, and How of Delivering Results11 lectures • 1hr 3min

Generate High Quality Leads Using Your Content7 lectures • 43min

Increase Brand Awareness and Engage With Your Audience Through Social Media6 lectures • 36min

Nurture your Prospects With the Right Email Marketing Strategy13 lectures • 1hr 14min

Driving Traffic to Your Offers8 lectures • 52min

Conversion9 lectures • 43min

Turning Your Website into a Lead Generation Machine5 lectures • 30min

Important Metrics to Measure Your Success5 lectures • 15min

Requirements

Description

Who this course is for: