Digital Marketing: Lead Generation & Sales Conversion Course

Clarify how goals, mission, and objective connect to a clear strategy, then align tactics like product creation, traffic, and emails with that strategy to drive measurable momentum.

Apply a four-phase framework to attract, engage, nurture, and convert leads, using email marketing, chat bots, and a community to drive lead generation and sales conversion.

Discover the service first framework to attract, engage, nurture, and convert leads by delivering measurable upfront value, positioning you as an expert, and generating steady client growth.

Discover the six steps to attract, engage, and convert prospects: empathy builder, authority builder, engagement builder, commitment builder, trust builder, and conversion builder.

Learn why surveys mislead marketing insights and how observing real customer behavior—via shadowing and in-home observation—yields more accurate audience understanding.

Define your big why to connect with your audience, tailor messages, differentiate your brand in a crowded market, and guide your product and influencer path.

Uncover your big why to identify the right audience with at least $20,000 to invest and tailor your product, pricing, and messaging for lead generation and sales conversion.

Validate audience assumptions by researching pain points, knowledge, outcomes, and journey, then apply direct interviews and indirect insights from reviews, social conversations, and Google Trends and Google Keyword Planner.

Validate your topic idea by using Keyword Planner to compare keywords and view impressions, then refine with Google Trends to compare vegan diet and plant-based recipes by region and trend.

Identify audience pain points and the underlying problem, then apply a unique framework to attract, engage, nurture, and convert leads. Position your offer as a necessary, uniquely translated solution.

Outline your unique process to attract, engage, nurture, and convert leads. Use a visual framework to detail the steps, clearly communicate the value, and differentiate from competitors.

Package your unique process into offers—courses, workshops, or services—and use three delivery models (you run, co-create, or customers run) to scale with lead magnets and sales pages.

Case studies show how I apply Ellie's teachings to deliver beginner-friendly results. I discuss building an irresistible online offer, with free previews and a 30-day money-back guarantee.

Build authority with strategic content marketing that attracts ideal buyers and guides them toward purchase, avoiding volume-focused tactics and emphasizing a clear prospect path.

Create detailed buyer personas and map user journeys to address target audience pain points and their desired outcome. Learn to define current situations, craft problem-solution statements, and brainstorm content ideas.

Define your content goals by aligning audience desired outcomes with your sales objectives, and fill the gap with topic ideas that boost desire for your offers, such as webinar titles.

Identify audience-resonating content formats from blogs to videos, assess SEO and thought leadership benefits, and craft a persona-based content marketing plan using the content marketing planner.

Learn how to optimize content for search engines to boost rankings, traffic, and leads by applying keyword research, links, quality content, and user experience.

Unleash your unique voice in digital marketing content by beating writer's block with three exercises: timed writing, quick idea capture, and a daily no-edit writing habit.

Discover how content marketing generates leads by using blogs, YouTube videos, podcasts, and ebooks, guiding readers to subscribe and explore more content and offers.

Learn how social media fuels digital marketing by building trust, visibility, and connections with prospects through value-driven content. Plan, give value, and stay consistent to grow over time.

Provide value on social media by sharing useful content, not constant self-promotion, and build loyalty through consistent volume, quality, voice, topics, and addressing audience pain points.

Identify 1–2 strategic social platforms by evaluating your strengths, resources, and audience habits, then use content analysis and competitor research—via Buzzsumo—to optimize engagement and avoid spreading yourself too thin.

Turn social media fans into customers by using social channels for exposure and relationship-building, then invite them to your email list and convert with email marketing.

Phil shows a social media strategy that builds a community with free tutorials, challenges, and live streams on Facebook and Instagram, driving traffic to his website and email list.

Build a targeted email list of ideal buyers, not a numbers game, and use direct 1-to-1 lead magnets aligned with your offers to boost relevance and conversions.

Develop a relevant lead magnet as a content upgrade for each content piece to attract the right audience and move readers toward your email list.

Create high converting lead magnet landing pages by delivering a quick value proposition that answers is it for me, what does it do, how, and how to get it.

Discover how to place lead magnets as content upgrades, popups, slide-ins, and feature boxes across pages to boost subscribers, with dedicated landing pages for higher conversions.

Learn to build your email list with ConvertKit by creating opt-in forms and landing pages, integrating them with your website, delivering lead magnets, and launching email campaigns.

Learn how to set up opt-in forms and deliver your lead magnet using ConvertKit, choosing between inline, modal, and slide in forms while customizing fields, buttons, and branding.

Configure forms to grow your email list with double opt-in, tailor the success and confirmation emails, and deliver your lead magnet via URL or downloadable file on your site.

Embed opt-in forms on your website using JavaScript, HTML, or a WordPress plugin with ConvertKit, then paste the code or shortcode into your page and preview.

ConvertKit lets you host a landing page inside your account with four templates, customizable headlines and descriptions, an opt-in form, and a shareable lead magnet page url.

Explore the landing page form, enter name and email, and click grab now to see the success message. Confirm your email in the inbox to download or view the book.

Create and customize modal pop-up opt-in forms with headlines, descriptions, images, and custom fields to capture leads and deliver lead magnets.

Explore Phil's email marketing strategy using tailored lead magnets and opt-in forms across niches, with low pressure sequences, free trials, and automated enrollments to boost course memberships.

Develop a lead-generation focused social media strategy that emphasizes visual branding, optimized bios, and consistent, brand-first profiles to drive traffic and long-term engagement.

Discover how to build relationships on LinkedIn, optimize your about section with lead magnets, publish content, expand connections, and use personalized messages and video to generate leads and sales.

Develop a Pinterest marketing strategy for lead generation. Align boards to your audience with tall, bright images in warm colors, use hashtags, and apply the 8020 repin rule.

Generate leads on Instagram through engaging content and strategic hashtags. Use mobile-friendly landing pages, lead magnets, and compelling calls to action to convert followers.

Learn how YouTube marketing drives long-lasting organic traffic by prioritizing watch time over clicks, focusing each video on a specific need, and staying consistent to convert viewers into leads.

Phil shares a be everywhere traffic strategy for selling low-cost courses, offering site or Udemy sales, with simple landing pages and email follow-ups that drive direct conversions.

Analyze a case study of paid promotion driving traffic to content and into a funnel, using YouTube ads, while noting limits and the value of content marketing.

Redirect subscribers to a dedicated thank you page after they opt in to thank them, present the lead magnet, and guide them to related content and resources.

Explains how a tripwire offer on a thank-you page leverages commitment to convert engaged prospects, and outlines rules to align with lead magnet and core offer with urgency.

Learn to onboard new subscribers with a compelling welcome email and preplanned campaigns that build trust, engage prospects, and achieve higher conversion of leads into loyal customers.

Explore evergreen, launch, flash sales, and re-engagement email campaigns, understand when each fits your offering and audience, and learn how to set them up to maximize conversions.

Discover evergreen email campaigns that run automatically for new subscribers, balancing nurturing and selling with a proven 5–7 email sequence to boost sales conversion.

Master the launch sequence campaign, a 13-part daily email series for lead generation and sales conversion, using deadlines, bonuses, and scarcity to prompt action.

Launch a flash sale campaign with a 24–48 hour window and notable discounts, using varied promotion types and countdown emails to drive urgency and re-engage inactive customers.

Re-engage your cold subscribers with a three to four email campaign that reminds them of your value, highlights insights they've missed, and uses compelling subject lines to boost open rates.

Develop a strategic campaign plan by mapping all offers, aligning funnels with revenue goals, and using evergreen emails, tripwire offers, and launches to drive lead generation and sales conversion.

Craft a consistent brand strategy that differentiates you through personality, values, and story, communicates who you are and why you matter, and builds trust across channels and your website.

Craft your home page as a compelling story that answers what's in it for me, uses the rule of three, and shows how you help with real outcomes.

Position your about page to speak to the reader with a result-driven headline and clear benefits, then share your story and a single compelling call to action.

Craft a persuasive offer page like a case, using 11 key elements: headline, sub headline, pain and impact, miracle solution, secret sauce, bonuses, objections, testimonials, and a call to action.

Learn to turn your website into a lead generation machine with free five-day course creation challenges, free startup kit, and an evergreen offer tailored for online course creators.

Track and analyze every marketing touchpoint—from content and organic traffic to social media and email campaigns—then test, tweak, and set measurable goals to boost leads, conversions, and brand awareness.

Track website traffic and source metrics with Google Analytics to see what drives visitors. Optimize pages, publish fresh content, and promote on social channels to boost engagement and conversions.

Track reach, impressions, and engagement to measure social media success, using a 2–5% engagement benchmark and branded, consistent content that engages the community and guides future posts.

Track email open rate to ensure properly targeted lists, relevant content, and effective subject lines. Use click-through rate to segment campaigns and retarget subscribers who clicked but did not buy.

Explore key digital marketing metrics, including cost per click, cost per conversion, cost per acquisition, and ROI, and learn how budget and goals drive revenue outcomes.