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Create Brand Messages: Differentiate and Sell More
Rating: 4.4 out of 5(9 ratings)
163 students

Create Brand Messages: Differentiate and Sell More

Learn to create a killer elevator pitch and key messages in 90 min; you'll increase sales by 20%, and you'll stand out!
Created byKevin Levi
Last updated 10/2017
English

What you'll learn

  • The secret to developing a killer elevator pitch
  • How to uncover your top 10 key differentiators
  • How to develop killer key messages for your website, collateral, sales scripts...
  • How to craft customer value propositions that resonate with target buyers
  • 45 places you can effectively utilize your new messaging
  • How to create a pocket-sized key messaging cheat sheet for all staff
  • Specifically how and where to work your new messages into your website
  • How to craft probing sales questions (based on your new messages) to get the prospect talking
  • How to overhaul your company's messages for greater customer conversion

Course content

4 sections • 17 lectures • 1h 29m total length

  • Introduction3:48

    A powerful rationale for making your business stand out from the competition. A three stage brand positioning lifecycle is introduced.

  • Challenges Facing Today's Brands3:10

    After watching the video on "challenges facing today's brands", please take an hour or two to read through this short book - "Differentiate or Diminish" - which will provide you with a level of understanding around brand messaging which will help you throughout this course. I highly recommend you take the time. It will help you greatly in getting the most value out of this course.

Requirements

  • No

Description

EVERYTHING YOU NEED TO CREATE A KILLER ELEVATOR PITCH, KEY MESSAGES AND CUSTOMER VALUE PROPS

In under 90 minutes you'll know how to craft highly differentiating messages that will boost your sales conversion 20%+!!

A good branding story can make or break your sales success. Buyers want to know "why" they should choose you over the competition, and this all comes down to differentiation. You must communicate to would-be buyers today through succinct, clear, differentiating brand messages through your website, collateral, presentations, phone scripts, etc. This course helps you assess your competition, discover your key differentiators, and walks you through the development of your own branding positioning statement, key messages and customer value propositions. By the end, you'll have a truly differentiated brand and a very unique selling proposition (USP)! No other course provides the step-by-step instructions and insight which this course does.

Who this course is for:

  • Business owners
  • Marketing leaders and teams
  • Anyone looking to improve their brand story
  • Marketing consultants wanting to learn the art of brand messaging
  • Entrepreneurs trying to carve a niche in a crowded industry
  • PR and marketing communications managers

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