Build Persuasive Products
What you'll learn
- Use psychology to design more effective, more fun, and more engaging interactions
- Design with purpose and intent
- Motivate your users to act
- Sustain passionate users through mastery and honest seduction
- Create better and more engaging interactions, today.
- Frame choices to your benefit
- You should have familiarity with websites, apps, and/or technology products.
In this 3 hour course, I will go through the most effective persuasive design patterns and explain how you can easily apply them to your own design. You will learn the underlying psychological principles that drive us toward action.
You will learn how to design for engagement
The starting point will be in psychology rather than in graphical design. We will examine how we are as humans: how we think. You will learn what motivate us when we make decisions and how we make decisions. After this course, you will be able to apply this principles to make seductive user experiences, that drive users toward action.
The full life-cycle
The appropriate approach to engaging your users depend on where they are in your product's lifecycle. We will examine all stages of your user-relationship:
- How to get people onboard
- How to get people started and discovering all your product has to offer
- How to make them stick around (and love your product)
An always growing course
I believe in creating the best possible course for you to enjoy. This is why I will continuously be adding more lessons. If you liked the course in its current state then be sure to buy it now, to get free access to all existing and future lessons at the current low rate.
Who this course is for:
- Web designers
- Interaction designers
- Usability professionals
- User Experience professionals
- Business developers
- Growth hackers
I've spent my last 20 years building websites. The first part building them with my bare hands as a web developer, later by managing. I'm from Copenhagen, Denmark.
In my day job, I manage my team of 95 fantastic employees parted into 9 development teams with web developers, UXers, testers, business analysts, scrum masters, and product owners. It is dire times. If we fail to build products that are both easy to use, captivate our audience, and grow new users and revenue, our whole company will suffer in the long run. Our strong turnaround focus has made psychology and motivation an ever important factor in the products we build. We have failed plenty, but have also experienced many spot-on successes.
Since 2007, I have been running a popular site on UI Patterns. It has led me to explore, learn, and understand the mechanisms behind the user experiences we all take for granted. My courses are an extension of my website.