Innovation - Intro into methods, tools, & working principles

Understand creativity as a learnable skill & learn 9 simple working principles to boost your productivity & outcomes
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Why innovation is so hard and fails so often
Understand, what Collaboration is and why it plays an important role in innovation
9 working principles to make everyone more successful
A simple way of collaborating better
Overview on Innovation Frameworks
Creativity Exercise


  • Bring your best mood, an open mind, a pen and a sheet of paper.


The World Economic Forum defines "innovation" as the number 1 future skill. "complex problem solving" ranks 3, and "active learning" wins silver. Taking this course helps you to start tackling all three skills.


Success today is harder than ever. Most new-found companies and products fail. Even there is a lot of knowledge out there, it seems we cannot keep up with the changes.

To tackle the challenges and win when it comes to innovation, we need to understand, why failure happens - and one thing in advance: it is not tech-related.

Having a clear process, an innovative mindset, and knowing when to use which tools help to overcome the challenges and win markets.


In this course, you will learn why innovation fails and what to do about it.

We will dig into cognitive science to understand why we make wrong decisions, talk about the importance of collaboration, and learn which frameworks help to get us from 0 to 1. Also, we will share our working principles, that help you as a professional or teams to reduce bias in decisions, collaborate better, and become more creative & productive. Those simple principles can be applied in innovation, but also in your day-to-day work, and are independent of any organizational changes. 

On our way, we touch-base frameworks like Design Thinking, Jobs-to-be-done, and Systematic Inventive Thinking, and will go through a creativity exercise.

I am looking forward to seeing you in the course.

Fritz Seidel

Co-Founder DAY8

Who this course is for:

  • Business professionals
  • Project manager
  • Product Manager
  • IT-professionals
  • Students
  • Innovation Responsibles
  • Business developer
  • Everyone interested in working better, creativity, agile etc.

Course content

5 sections10 lectures1h 20m total length
  • Introduction


Innovation- & Startup-specialist with a corporate background
Fritz Seidel
  • 4.7 Instructor Rating
  • 36 Reviews
  • 826 Students
  • 1 Course

My name is Fritz, I coach & train professionals and businesses towards a more innovative and creative behavior and culture.

Running DAY8, a Swiss-based innovation agency gives me the chance to learn and test my methods every day. We run innovation workshops but also train our tools and insights.

Before I started my first Startup in 2015, I had several management roles in ICT and FMCG in areas like data-based Marketing, Sales, Project- and Process Management, Training & Coaching, Knowledge Management, Business Development, Strategy, and Controlling. You see, I am quite a generalist which enables me to use and combine tools from different fields to solve problems for my clients.

Privately, I am in love with board-sports, excited to meet like-minded people, outdoor-enthusiast, and insatiable book-worm. I was born in the GDR in Berlin, 11 when the wall fell down, moved around for 10 years after school for work and studies and live in Switzerland, the most innovative country worldwide since end of 2008.