Google Data Studio for Ads, Analytics & SEO [2021 Templates]

Name: Google Data Studio for Ads, Analytics & SEO [2021 Templates]
Rating: 4.4 (20 reviews)

Build interactive marketing reports by customizing existing Google Data Studio templates with 30+ practice activities.

Created byKatharine Quigley

Last updated 6/2021

English

What you'll learn

Use a best-in-class marketing analytics dashboard templates to create your own Google Data Studio marketing report in minutes: NO MORE pulling weekly reports!
Connect your Analytics, Google Search Console, and Google Ads data, or work with sample data accounts as a learning tool while you build your first dashboards
Customize your marketing analytics dashboard to align with your company's key performance indicators by editing and adding new metrics and dimensions
Add a variety of new components from Google's many tables and chart options to visualize marketing data in Google Data Studio
Incorporate drill-down functionality and advanced filters to marketing data to gain additional layers of insight
Style your Google Data Studio marketing analytics reports with your company's branding as well as your own personal touches
Analyze and act on your data to improve your marketing performance with marketing analytics tips from an experienced digital marketing manager

Course content

7 sections • 21 lectures • 1h 30m total length

[Interactive] Getting Started and Creating your Google Account2:16
Learn how to set up Google Data Studio by creating or using a Google account, choosing between company or personal accounts, and connecting data sources.
[Overview] Navigating the Google Data Studio Platform1:16
Navigate the Google Data Studio platform from its home base, log in with the same Google account used for Analytics, and explore reports, templates, and community visualizations.

[Optional] Connect your own Data Sources1:39
Learn to add data sources in Google Data Studio by clicking plus create, selecting a connector, and linking free sources like Google Analytics, Google Ads, Google Sheets, or BigQuery.
[Interactive] Copy a Google Data Studio Report Template & Connect a Data Source3:25
Copy a Google Data Studio report template to create a professional embedded report. Duplicate charts, controls, and style settings while selecting compatible data sources, since data sources aren’t copied.

[Interactive] Editing and Adding New Report Metrics and Dimensions10:55
Edit metrics and dimensions in Google Data Studio by replacing fields, changing a dimension from date to ISO week of year, and enabling optional metrics for city data insights.
[Interactive] Adjusting Field Type and Aggregation in Google Data Studio5:00
Master adjusting field type and aggregation in Google Data Studio to clarify metrics, convert values to percentages or currency, and apply averages for quality score in ads reports.
[Interactive] Introduction to Charts and Graphs in Data Studio10:55
Explore Google Data Studio charts and graphs—from time series to maps—and learn to drill down with optional metrics, hover data, and chart types like pie, bar, and scorecard.
[Interactive] Add a New Chart or Graph in Google Data Studio6:57
Add a new chart to a Google Data Studio report using the toolbar or insert menu, selecting a scorecard for clicks or a time series, and adjust metrics as needed.

[Overview] Introduction to Date Ranges & Comparisons in Google Data Studio3:00
Learn to add date ranges and comparisons in Google Data Studio, enabling viewers in view mode to adjust date ranges and compare year to date or previous periods.
[Interactive] Add a Date Range Control in Google Data Studio4:22
learn to add a date range control in google data studio to let viewers adjust the report data. set the default to this quarter to date and explore presets.
[Interactive] Add a Custom Date Range2:38
Learn to set a custom date range for charts and global Data Studio reports, including year-to-date with today, and compare with auto defaults.
[Interactive] Add a Comparison Date Range in Google Data Studio6:26
Learn to set up a comparison date range in Google Data Studio, comparing current performance to the previous year or period across charts and scorecards.

[Overview] Data Controls and Filters2:17
Add data controls and filters to Google Data Studio to refine data and tell a focused story with branded and non-branded keyword filters from Search Console data.
Add a Data Filter in Google Data Studio5:24
Learn to add and customize data filters in Google Data Studio, including branded vs non-branded keyword filtering, using contains and exclude conditions on query data to reveal actionable opportunities.
Adding Report-Level Data Controls4:21
Add a dropdown list data control in Google Data Studio to filter a report by queries (including brand-name keywords) or by device, enabling viewers to explore data without edits.

Selecting or Customizing a Theme3:27
Learn to select and customize Google Data Studio themes to create visually appealing, accessible reports by applying predefined themes or tweaking colors, backgrounds, text, and data colors.
Editing the Style of Individual Charts3:53
Learn to style individual components and color data in Google Data Studio, using the style tab to adjust colors for single or multiple charts, including dark and light orange.
Adding Text Boxes & Imagery7:11
Learn to add text boxes, imagery, logos, and shapes in Google Data Studio to reflect your brand and organize reports through practice activities 29–33.
Adding and Navigating Pages in Google Data Studio1:36
Add, rename, duplicate, move, and hide pages in Google Data Studio, navigate with the left table of contents, and organize reports for better viewer navigation across data sources.
Sharing your Report3:03
Discover how to share Google Data Studio reports and data sources, set view or edit permissions, enable link sharing, schedule email delivery, and read or download the report online.

Requirements

A laptop or computer with internet access
You must have (or be willing to create) a free Google Account
Some level of marketing knowledge background a plus, as we will be using a good deal of marketing terminology

Description

***Only course on Udemy that helps marketers leverage existing Google Data Studio templates to sync Google Analytics, Google Ads, and Google Search Console data into pre-built, customizable and interactive reports. Save 20+ hours!***

In this course, you'll use best-in-class marketing analytics dashboard templates to create your own Google Data Studio marketing report in minutes: NO MORE pulling weekly reports!

Together, I'll walk you through 33 practice activities to gain proficiency for Google Data Studio, including how to:

Connect your Google Analytics, Google Search Console, and Google Ads data, or work with sample data accounts as a learning tool while you edit your first dashboards
Customize your marketing analytics dashboard to align with your company's key performance indicators by editing and adding new metrics and dimensions
Add a variety of new components from Google's many tables and chart options to visualize marketing data in Google Data Studio
Incorporate drill-down functionality and advanced filters to marketing data to gain additional layers of insight
Style your Google Data Studio marketing analytics reports with your company's branding as well as your own personal touches
Analyze and act on your data to improve your marketing performance with marketing analytics tips from an experienced digital marketing manager

At the end of this course, you'll have your OWN professional Google Data Studio reports!

Who this course is for:

Marketing professionals who use Google Analytics, Google Search Console, and Google Ads who want to see their marketing data in dynamic and shareable reports
Current marketers or marketing students who want to learn how to use Google Data Studio for marketing analytics and data visualization

Google Data Studio for Ads, Analytics & SEO [2021 Templates]

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 4min

Viewing and Copying a Google Data Studio Marketing Analytics Report Template2 lectures • 5min

Editing and Adding New Metrics, Dimensions, Charts & Graphs in Data Studio4 lectures • 34min

Customizing Date Ranges in Google Data Studio4 lectures • 16min

Adding Data Controls and Filters In Google Data Studio3 lectures • 12min

Styling and Sharing your Report in Google Data Studio5 lectures • 19min

Conclusion1 lecture • 1min

Requirements

Description

Who this course is for: