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Google Data Studio for Ads, Analytics & SEO [2021 Templates]
Rating: 4.4 out of 5(20 ratings)
93 students

Google Data Studio for Ads, Analytics & SEO [2021 Templates]

Build interactive marketing reports by customizing existing Google Data Studio templates with 30+ practice activities.
Created byKatharine Quigley
Last updated 6/2021
English

What you'll learn

  • Use a best-in-class marketing analytics dashboard templates to create your own Google Data Studio marketing report in minutes: NO MORE pulling weekly reports!
  • Connect your Analytics, Google Search Console, and Google Ads data, or work with sample data accounts as a learning tool while you build your first dashboards
  • Customize your marketing analytics dashboard to align with your company's key performance indicators by editing and adding new metrics and dimensions
  • Add a variety of new components from Google's many tables and chart options to visualize marketing data in Google Data Studio
  • Incorporate drill-down functionality and advanced filters to marketing data to gain additional layers of insight
  • Style your Google Data Studio marketing analytics reports with your company's branding as well as your own personal touches
  • Analyze and act on your data to improve your marketing performance with marketing analytics tips from an experienced digital marketing manager

Course content

7 sections • 21 lectures • 1h 30m total length

  • [Interactive] Getting Started and Creating your Google Account2:16
  • [Overview] Navigating the Google Data Studio Platform1:16

Requirements

  • A laptop or computer with internet access
  • You must have (or be willing to create) a free Google Account
  • Some level of marketing knowledge background a plus, as we will be using a good deal of marketing terminology

Description

***Only course on Udemy that helps marketers leverage existing Google Data Studio templates to sync Google Analytics, Google Ads, and Google Search Console data into pre-built, customizable and interactive reports. Save 20+ hours!***

In this course, you'll use best-in-class marketing analytics dashboard templates to create your own Google Data Studio marketing report in minutes: NO MORE pulling weekly reports!

Together, I'll walk you through 33 practice activities to gain proficiency for Google Data Studio, including how to: 

  • Connect your Google Analytics, Google Search Console, and Google Ads data, or work with sample data accounts as a learning tool while you edit your first dashboards

  • Customize your marketing analytics dashboard to align with your company's key performance indicators by editing and adding new metrics and dimensions

  • Add a variety of new components from Google's many tables and chart options to visualize marketing data in Google Data Studio

  • Incorporate drill-down functionality and advanced filters to marketing data to gain additional layers of insight

  • Style your Google Data Studio marketing analytics reports with your company's branding as well as your own personal touches

  • Analyze and act on your data to improve your marketing performance with marketing analytics tips from an experienced digital marketing manager

At the end of this course, you'll have your OWN professional Google Data Studio reports! 

Who this course is for:

  • Marketing professionals who use Google Analytics, Google Search Console, and Google Ads who want to see their marketing data in dynamic and shareable reports
  • Current marketers or marketing students who want to learn how to use Google Data Studio for marketing analytics and data visualization

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