Data Driven Marketing A-Z: Improve Your Campaign Performance
What you'll learn
- Understand Data Driven Marketing
- Calculate Cost Per Lead (CPL)
- Calculate Lead To Close Ration
- Launch a Campaign
- Work out the ROI
- Analyse and critically asses a marketing campaign
Marketing is getting faster paced by the minute and it can be really hard to keep up as well as analyse whats right and whats wrong with your marketing. That's where my course comes in. My course is designed to give everyone that is interested in marketing the tools to analyse campaigns and use metrics to make correct decisions improving your campaign success.
It is designed with a great fun foundation building up on previous lectures and information all the way till you are ready to launch your own campaign and lastly analyse it. My course will prepare you with realistic concepts so that you can use it right away whether you own your own business, work in marketing or even manage a team and want more from your campaign data.
Data doesn't have to be boring, my course will paint a picture rich in information and detail which you will use to better your campaign and think objectively on how to improve your results.
So take the course I always wish I had when I started in Marketing and get the competitive edge in this ever changing industry!
Who this course is for:
- If you work in marketing and want to know a bit more about your campaign metrics and how to analyse your results.
- If you are a student and your looking to gain some real life marketing skills to add value in your first role
- This course is for anybody who wants to add data-driven decisions into their marketing strategy
Hi I’m David,
I Love Project Management, I Love Business Development and I Love Analytics.
I have been working in Project Management for many years now and I also own an international retail business. My experience and passion has made me want to become an educator so that I can share my knowledge and enrich my students with strategic thinking.
With the fast pace increase of digital marketing I noticed a lack of experience and knowledge with analytical marketing across all levels of business and I wanted to make comprehensive courses that are simple for all levels to get a foundation in marketing and data analysis. My courses are design for all levels and will give you the knowledge necessary to approach marketing and business in a new way.
If you are a student they will prepare you for work in a realistic way.
If you are a manager they will give you the tools to create strategic decisions for success in marketing.
If you are an owner/CEO they will give you an overview of reporting an analysis to be able to interpret results and make accurate decisions.
We are the Ligency team. You will be hearing from us when new Ligency courses are released, when we publish new podcasts, blogs, share cheatsheets and more!
We are here to help you stay on the cutting edge of Data Science and Technology.
See you in class,