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30-Day Money-Back Guarantee
Business Operations Customer Experience Management

Customer Experience Management Blueprint

Learn How To Create A Profitable and Cost-Effective Customer Experience Strategy with These Practical Tools and Lectures
Rating: 4.7 out of 54.7 (139 ratings)
863 students
Created by Janne Ohtonen, PhD
Last updated 2/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • By the end of this course, you will be able to create, measure and improve a customer experience strategy for your brand or organization.
  • This course gives you a very intense kickstart for your customer strategy
  • Upon completing all sections, you will earn a certificate of completion.
  • This Udemy course gives you valuable insights and handy files on customer experience strategy
  • The material illustrates how every part of an organization is part of the customer service experience
  • You can start working on the Customer Experience right away!
  • Several new and effective ways to deepen your customer strategy
  • Learn how to leverage customer emotions for maximum experience
  • Create customer personas that will excite your employees to serve customers even better
  • Lifetime access to 27 lectures, 8 quizzes and 6 practical tools
  • Over 5 hours of high quality customer experience management content delivered by highly experienced business coaches

Requirements

  • No specific skills required, you will learn them on this course
  • Ability to think outside of the box
  • Interest to improve your business results or to learn how to do it
  • Open-minded on learning new breakthrough concepts and ideas

Description

Customer Experience Management brings real business results through optimizing customer interactions in order to maximize the customer lifetime value. It’s used for example by Apple, Amazon and Google (we advice some of them also). A competitive advantage no longer comes from superior products or services only, it comes from personalized experiences: Customers want to get what they want, where they want and when they want with a smile.

Many businesses are struggling with this change ripping through the business world, because of old industrial-age mindsets. The first step to managing your customer experiences is to understand your customer at a deeper level. For this purpose we created Customer Experience Blueprint.

This course allows you to create a systematic and profound analysis of your customers, their expectations and psychological needs so you can boost revenue, decrease costs and improve customer service. This customer experience management course contains powerful tools, techniques and teachings to deepen your knowledge with customer emotions and other relevant aspects.

To simplify the course even further templates and videos are provided that guide you every step of the way, saving you time and energy when putting together your customer experience strategies.

After creating your first Customer Experience Blueprint with the help of the material this course provides, you will have a solid map to constantly improve your business results. This makes you a highly valuable member of your team and company.

Join the course and start creating you own customer experience strategies TODAY!

Who this course is for:

  • Leaders how want to make create higher revenue and improve profits using customer experiences
  • New and experienced managers, who wish to broaden their customer experience management skills
  • Employees who want to increase their profile in the eyes of their bosses by shining through customer experience knowledge
  • Marketers who want to turn from pushing material out into pulling customers in
  • Consultants who want to expand their offering as well as make more money from existing assignments
  • Entrepreneurs who want to maximize their business potential
  • (Senior) Managers who want to move into higher positions
  • Business Leaders who need to wow their peers on their insights regarding customers
  • C-level executives who need to deliver against challenging financial goals
  • Chief Customer Officers who want to lift their skills on the next level and convince others in the organization about the importance of customer experiences
  • Sales people who want to see significant increase in return on invested time
  • Strategic Leaders who need to make sure the company is heading the right direction also in the future
  • Business and marketing students who want to get a head start to their competition
  • Anyone interested in Customer Experience Management and keen interest in increasing relevant skills

Course content

9 sections • 28 lectures • 5h 3m total length

  • Preview11:43
  • What business benefits can you receive through improving customer experiences?
    11:20
  • What is Customer Experience Blueprint?
    10:06
  • Facts and case studies on effects of customer experiences
    05:59
  • Test your knowledge on the importance of Customer Experience
    10 questions

  • Learning to use the practical Customer Experience Blueprint tool
    14:14
  • Applying Customer Experience Blueprint to a case example
    16:16
  • Memory refresher questions on how to create a Customer Experience Blueprint
    8 questions

  • Optimizing your strategy by understanding customer wants vs. needs
    09:49
  • Identifying customer wants throughout a customer journey
    08:36
  • Identifying customer needs
    09:29
  • Case example on identifying customer needs and template for your own business
    10:26
  • What are customer expectations and why do they matter for you?
    11:45
  • Applying customer expectation technique to your own business and a case example
    12:11
  • Questions on understanding customer wants, needs and expectations
    10 questions

  • Use customer emotions as a leverage
    09:27
  • What are customer emotions?
    10:10
  • Identifying emotions in your customer experience
    09:07
  • Fun quiz on customer emotions and attitudes
    10 questions

  • Use customer personas to motivate employees to care about customers
    08:32
  • Instructions and template for writing your own customer personas
    07:52
  • Test your skills on writing customer personas
    5 questions

  • Challenging traditional customer segmentation techniques
    09:47
  • Practical approach to customer-centric segmentation
    11:33
  • Questions on using outcome based customer segmentation
    8 questions

  • Why should you involve customers in designing the blueprint?
    11:20
  • Ensure your success in involving the customers through research
    08:57
  • Mining unsolicited customer feedback
    15:16
  • Using surveys for getting information from customers
    13:39
  • Using interviews to get deeper insight from the customers
    14:42
  • Ethnographic fields trips as method to understand customers better
    16:17
  • Take 'em onboard quiz on involving customers in developing Customer Experience
    10 questions

  • The complete template for customer experience blueprint
    14:52
  • Take concrete action with Customer Experience Blueprint!
    09:07
  • Test your knowledge on the complete version of the Customer Experience Blueprint
    5 questions

  • All the files are available for a download here
    00:31

Instructor

Janne Ohtonen, PhD
Customer Experience Trainer, Coach, Mentor and Leader
Janne Ohtonen, PhD
  • 4.2 Instructor Rating
  • 778 Reviews
  • 20,945 Students
  • 4 Courses

Hi!

I'm Janne Ohtonen and I work as a training expert on customer-centric business process management and customer experience. I aim to give you the best possible online training here in Udemy with 100% money back guarantee.

Highly trained teacher

I am a certified expert, who has tens of certifications (for example Certified Process Master, Certified Coach, Prince2, etc.). I have a Master's degree on information systems and a doctorate on business process and customer experience management. I have been over 25 years a student myself, so I understand your needs for learning well.

Experienced Coach

I coach companies and C-level people around the world. I teach thousands of C-level people on customer experience every year. On top of this, I consult world's leading experts on customer experiences and business process management. My clients have been for example: Apple, Aviva, Bristol Myers Squibb, Chep, DST Systems, Fiat, Fidelity, Hymans Robertson, Intarcia, Sita, ING, Metro Bank, UK Broadband, BT Business, TeliaSonera, etc.

Results my clients have received

My clients have received impressive results. I have helped a telecommunications company to save over $1million in costs, retail company to increase their profit 600k and world-class enterprises to improve their customer loyalty by double digits. And all this has happened within months since starting. I will teach you these secrets in the Udemy courses I offer here.

How I can add value to you?

My experience and education is suitable for helping companies from any industry to learn more about customer experiences and business processes. I do training, mentoring, consulting and coaching. Please, contact me for more information. And join my courses here on Udemy today! You'll love 'em!

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