Customer Escalation Management | Now with AI & ChatGPT
What you'll learn
- What is an escalation
- How to manage escalations
- How to prevent escalations
- Why customers escalate
- How to assess the team or company on the maturity to manage customer escalation
- How AI is helping in preventing escalations
- What is anomaly detection and how it is helpful in preventing escalations?
- How Microsoft PowerBI (no-code Machine learning tool) can assist in identifying weak links?
- What are customer personas and how it is helpful in escalations management?
- Can escalation be a gift?
Requirements
- None.
- The course emphasizes preventing escalations. Bring your preventive mindset to maximize your learning experience.
- Approaching escalations, not as a nuisance, but as valuable gifts from customers. This openness will enhance your learning in the course.
Description
Recent Updates:
April 2025: Video lectures on prompt engineering, chatgpt and their relevance to customer escalation management have been added.
August 2024: Every escalation involves a conflict. We have incorporated best practices from conflict resolution strategies to enhance escalation management.
July 2024: Video Lecture on using Microsoft PowerBI to identify anomalies (which is based on Artificial Intelligence) has been added.
February 2024: Video lecture on using PowerBI to segment customers (based on Artificial Intelligence) has been added
When you have customers, you will have escalations. Escalations are a way of life in every organization. Escalations can't be avoided. They can be reduced and prevented if structured customer escalations management process is followed.
Many organizations and startups view escalations as pain. However, escalations can be a gift as they highlight gaps and issues in processes. An organization must welcome customers and escalations, and not avoid them.
This program covers lots of interesting topics:
· Understanding escalations
· A framework to assess organization’s maturity in handling escalations and preventing escalations
· Why customers escalate
· Is escalation a gift
· How to manage escalations, when they happen
· How to prevent escalations – from process approach, measuring it right to empowerment and keeping customers informed
· Role of cultures in escalations
· Executive escalations
· Escalations in the age of social media
· Is escalations management important for startups
Some of the areas we cover
· Is the revenue from customers who complain higher than customers who don’t complain
· Is customer satisfaction dependent on employee satisfaction
· How to avoid burnout of escalations managers
· How to use the concept of corrective action and preventive action in preventing escalations
· Will poor IVR design create escalations
· How can anomaly detection and artificial intelligence be used to prevent escalations
Who this course is for:
- Escalations Managers
- Customer Support Managers
- Operations Managers
- Startup founders
- Executives
Instructor
Profile of Trainer Govind Kumar
Summary
Over 2 decades of experience managing Technology, Operations and Quality in top MNCs & startups. Held leadership roles (including Founder & CEO of an AI & Automation Startup) and managed businesses across Asia Pacific & Japan region.
Expertise AI, Six Sigma and Innovation
Key Experiences
Successfully incubated Centers of Excellence for fraud prevention and service analytics.
Significant experience in design thinking based product development and management. Played a critical role in developing products for emerging markets.
Education & Certification
B. Tech and Full time MBA from top institutes in India
Certifications in six sigma and project management.
Accolades
Won global awards in the areas of Customer Experience, Leadership Excellence, Quality and Technology.
Featured in the cover of CIO Review Magazine.
Board of Studies Member of the Board of Studies at Loyola College, Chennai, India (a 96 year old institution)