Conversion Rate Optimization process & insights in Airtable

Get the best overview of your Conversion Rate Optimization process, see your progress and gather insights in Airtable.
Free tutorial
Rating: 4.9 out of 5 (220 ratings)
2,859 students
1hr 43min of on-demand video
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How to set up a Conversion Rate Optimization process in Airtable.
How to gather all research and A/B test insights in Airtable.
All the possible fields in Airtable to set up the Conversion Rate Optimization process you need.
All the possible views in Airtable to get the best overview of your CRO process and insights.
How to build Conversion Rate Optimization dashboards in Airtable.
How to keep track of everything that is going on in the CRO process in Airtable.


  • A free Airtable account.
  • Eagerness to take your Conversion Rate Optimization practices to the next level.


Free course, by a best-selling instructor in the categories of Conversion Rate Optimization and A/B testing.

Welcome to the Conversion Rate Optimization process & insights in Airtable course. In this course, you will learn how to set up your own (free) CRO tool in Airtable, which results in a reliable and proven structure in your CRO process and great documentation of all your insights.

By taking this course, you will get:

  • A proven and structured Conversion Rate Optimization process in Airtable.

  • A great overview of everything that is happening in the CRO process and who is doing what.

  • Insights on many levels, which help you keep building on your successes.

  • A tool that takes your Conversion Rate Optimization practices to the next level.

You will learn about all the possibilities in Airtable. We will cover both the free version (which is sufficient for your CRO process) and the paid version (which is $15,- per user per month). You will learn about all the fields, views, and apps, while we build your Conversion Rate Optimization tool together, step-by-step.

By the end of the course, you will have your own Airtable base. You can start using it immediately. It contains every step of the CRO process, shown in different views, so you always know what is going on, and who does what. You will also have forms so colleagues can send in ideas, and automated insights on your KPI’s, pages, devices, and psychological tactics.

Conversion Rate Optimization process & insights in Airtable course setup

Section 1: Introduction
In this first section, we will briefly have a look at the Conversion Rate Optimization process so you understand what we will be building in Airtable. We will also cover why Airtable is the best choice for this.

Section 2: Airtable free version
In this section we will cover the free version of Airtable, which is sufficient for your CRO process.

Section 3: Airable paid version
The paid version of Airtable will be covered in section 3. The paid version is necessary when you have a huge amount of experiments and when you want to build dashboards.

Take your Conversion Rate Optimization practices to the next level

If you sign up today you will have lifetime access to the course, including all future updates, all for FREE.

If you have any questions during or after this course, please feel free to contact me. I’ll be happy to help you out. You can use the Q&A feature inside the course or send me a private message. I will answer all of your questions as soon as possible.

Ready to take your Conversion Rate Optimization practices to the next level? Then, let’s start building your CRO process in Airtable together. :-)

Who this course is for:

  • Anyone who wants to take their CRO practices to the next level and is not using Airtable yet.


CRO Consultant, online teacher, author, and speaker
Ruben de Boer
  • 4.7 Instructor Rating
  • 3,001 Reviews
  • 16,292 Students
  • 5 Courses

I believe that if you find your passion in your work, you should also use it to help and inspire others. That is why I started Conversion Ideas.

Ever since helping out a company in 2009 teach clients to become more happy and confident with improved social skills, I have been fascinated with the questions: “If we can change people’s behavior offline, how can we do this online?”

Fortunately, I wasn’t the only one. I have read many books and followed many courses since.

Now as a Conversion Rate Optimization manager and consultant, at the award-winning agency Online Dialogue, I have the pleasure to work with amazing people on great websites every day.

With my own company Conversion Ideas, my goal is to help people who don’t have the money, or budgets from their employer, to access expensive business-to-business courses. As well as (e-)meet amazing like-minded people.

With my courses on Conversion Optimization and A/B testing, I want to help people who want to learn this fun line of work and excel for an affordable price.

From my passion for CRO, I want to help others to improve their optimization skills while trying to make this world a better place. With understandable, affordable, and practical courses, a book, and helping out charity organizations for free, I want to make CRO available for everyone.

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