Ruben de Boer

I believe that if you find your passion in your work, you should also use it to help and inspire others. That is why I started Conversion Ideas.

Ever since helping out a company in 2009 teach clients to become more happy and confident with improved social skills, I have been fascinated with the questions: “If we can change people’s behavior offline, how can we do this online?”

Fortunately, I wasn’t the only one. I have read many books and followed many courses since. Now as a Conversion Rate Optimization manager and consultant, I have the pleasure to work with amazing people on great websites every day.

With my courses on Conversion Optimization and A/B testing I want to help people who want to learn this fun line of work, but don't have the budgets for expensive business-to-business courses.

From my passion for CRO, I want to help others to improve their optimization skills while trying to make this world a better place. With understandable, affordable, and practical courses, a book, and helping out charity organizations for free, I want to make CRO available for everyone.