Creativity Masterclass: Create Great Ideas for Anything

Explore divergent thinking as a core idea generation technique that changes perspective to discover many uses for ordinary objects, turning failed ideas into successful products.

Explore divergent thinking by reimagining everyday objects, like toothbrushes as a mini paintbrush or mirror as a portal, memory viewer, or love story, sparking ideas for new products and stories.

Apply the constraints technique to spark creativity by limiting thinking, narrowing scope, and redefining possible solutions, from six-word stories to NASA's CO2 filter, or starting a business with no money.

Apply constraint thinking to design money-free events, from a community meal or outdoor concert to a street cleanup or online talk. Use these ideas to promote a brand within limits.

Explore the role playing technique to shift perspective and unlock insight, using changing points of view—from farmer to photographer, Sherlock Holmes, or a child—to spark creative ideas.

Explore how a cardboard box sparks three points of view—from a child’s imagination to a chef’s use—and apply a role playing technique to generate great ideas.

Explore the flip technique, think the opposite, where you reverse roles and assumptions to generate ideas by asking the opposite questions, illustrated with library, villain, fitness app, and cafe examples.

Apply the flip technique to design an anti focus productivity app that schedules structured distractions every two hours, offers curated content during breaks, and rewards users for returning to tasks.

apply the connection technique to generate new ideas by merging two unrelated concepts, such as a book vending machine or a smartwatch with an insurance discount, to spark innovations.

Connect everyday objects to secret spaces, turning a tissue box or water bottle into a lockable vault for keys, while envisioning memory with dragons to create games and climate-themed stories.

Learn how incubation, stepping away and letting your subconscious mind work, sparks new ideas by reshuffling connections during low-focus activities. Sleep on it and note fresh ideas when you wake.

Master six key idea generation techniques—divergent thinking, constrained technique, role playing, flip technique, connection technique, and incubation—guided by the mnemonic 'dogs can run for cold ice cream' to unlock ideas.

Apply the 3D filter—desire, doability, and distinctiveness—to select your best idea. Evaluate passion, feasibility, and uniqueness to ensure your idea stands out and matches your skills.

Prototype quickly to test ideas, create a minimum viable product, and learn from feedback using the is fast framework: figure out core idea, act on a tiny version, test, tweak.

Explore how ChatGPT serves as a creative thought partner, using a four-step AI idea generation method to craft the next million dollar idea with a live walkthrough.

Explore AI idea generation with a live walkthrough, applying five ideation techniques to shortlist and prototype a story-driven fitness app called Fit Fiction.

Apply the idea-generation techniques, including divergent thinking, constraint technique, role-playing flip technique, connection technique, and incubation, to craft your final million-dollar idea for a product, business, or game app.