VP1: Creating Quality Videos for Entrepreneurs & Nonprofits

Name: VP1: Creating Quality Videos for Entrepreneurs & Nonprofits
Rating: 4.2 (98 reviews)

Learn basic video production techniques to produce your own videos and stay within your budget!

Created byLouanne Saraga Walters, MS HNFM

Last updated 1/2016

English

What you'll learn

Learn basic video production techniques
Create affordable videos to promote your business
Use professional video tips to take your video to the next level
Frame a subject using the rules of videography
Understand how lighting impacts the video, and how to use everyday items to improve lighting on a budget
Understand how sound impact the video, and choose the appropriate mic and venue for the video's content
Plan using a pre-production checklist to keep costs down and quality up
Make the most of basic free editors to turn your video into an advanced production
Recycle your video to give it greater impact and help you reach more people

Course content

6 sections • 41 lectures • 1h 0m total length

Course Overview2:13
Welcome to Creating Quality Videos for Entrepreneurs, Small Businesses & Nonprofits!

Do you want to promote your business through video, but not sure where to start? Have a limited budget? Have the desire to learn basic videography technique that will enhance your videos and save you time and money? Then this course is for YOU!

Video has quickly become one of the most effective ways to get your message across to potentially millions of people in a very short time. But what happens if you produce a video with so-so lighting, poor framing or horrible sound? Your business reputation takes a sub-conscious hit.

Using the techniques and tips you will learn in the course, you will quickly be creating quality videos that set you apart from the average business and elevate your business reputation.

Let's get going!
Pre/Post Survey1:16
Learning to answer yes to these four statements will help you learn what you need to know to create quality videos!
Summary of Section 10:39
Check back on this lecture as a refresher to this section.

Fibonacci, The Golden Mean or, The Rule of Thirds2:06
Good framing is an essential skill to develop to increase your video production ability. Fortunately, it's also second nature once you're able to 'see' the difference!
Look Space1:28
Look space is something that will set you apart from being the obvious 'beginner' videographer. Get good with this, and you'll look like a pro.
Head Room0:58
Head room and look space go hand in hand for giving your videos real polish. Here's how to avoid those shots that makes you look like a head on a platter!
When to Use Artistic License (and When NOT to)1:02
Every now and then, it's ok to break the rules. But only if you're really doing it on purpose and with a good reason!
Practice Exercise: Framing0:49
Practice exercises for framing a shot.
Inside Lighting3:05
Inside lighting can be challenging if you don't have a light kit, but not impossible. You can use everyday items to enhance your lighting. We'll walk through these and what three point lighting looks like in this lecture.
Outside Lighting1:16
In this lecture, you'll learn how to adjust the lighting using simple, expensive items to create good looking videos even on cloudy days!
Practice Exercise: Lighting1:18
Practice exercises for lighting.
Sound - and Why It's So Important1:35
Of the basics, sound is the one element that can destroy your video. Here's what you need to know to make sure that doesn't happen!
Affordable Microphones for Your Smartphone, Tablet or Video Camera2:00
A brief look at 3 types of external microphones - resource guide.
Practice Exercise: Sound0:49
Practice exercises for sound technique.
Framing, Lighting & Sound
Summary of Section 20:57
Review this lecture as a refresher to this section.

Planning - Storyboard or Outline2:37
Creating a storyboard or outline will help you in planning the flow of your video - here's how!
Planning - Length & Type of Video2:05
What kind of video will you use to promote your business or nonprofit? The length and type will determine what you put into it - let's walk through how to do this.
Planning - Venue & Equipment1:21
You must know your venue and equipment BEFORE the shoot! What to look for, what to plan for - the essentials in this lecture.
Pre Production Checklist1:00
Sample pre production checklist - make this your own!
Planning - Interviews2:17
Who will be on camera? What do you need to know? Whether you're on camera or your interviewing someone else, here's how to prepare.
Practice Exercise: What Do You Need to Know or Say?1:16
Help prepare for your shoot with this exercise.
Planning - Elements1:08
What ELSE do you need to know? Let's breakdown your video into its essential elements.
Practice Exercise: Customize Your Checklist0:26
Thinking about your shoot - what do you need on your checklist?
Pre Production Quiz
Summary of Section 30:41
Review this lecture as a refresher to this section.

Action!1:37
Now it's the day of the shoot - this lecture will help you prepare everyone involved.
Solo Action!1:13
Learn professional tips to keep your quality AND your sanity in this lecture.
Practice Exercise: Using All You've Learned So Far0:52
Let's put in all together in these exercises.
Productions Tips1:00
Productions Tips - resource guide for the day of the shoot.
Summary of Section 40:34
Review this lecture as a refresher to this section.

Editors - Choices1:33
In today's digital age, there are many editors to choose from, including free! NOTE: YouTube Editor is no longer available. Check out the link below for several additional choices. (YouTube Capture is still a functional app to shoot/edit videos and upload directly to YouTube Editor.)
bit.ly/editingonline
YouTube Capture Overview2:35
Overview of using YouTube's iPhone app, Capture, to shoot, edit, and add music to videos.
Editing Basics - Moving Clips Around4:49
Understanding good editing technique is often more important than knowing 'how' to use editing software. In the lecture, you will learn the importance of handles, and how to move clips in your timeline.
NOTE: This concept is shown using YouTube Editor (now offline), but the philosophy is the same with any online editor.
Editing Basics - Transitions+5:01
Good editing technique includes knowing how and when to use transitions (and how and when not to).
NOTE: This concept is shown using YouTube Editor (now offline), but the philosophy is the same with any online editor.
Editing Basics - Graphics3:37
Learn the two very important techniques in using graphics.
NOTE: This concept is shown using YouTube Editor (now offline), but the philosophy is the same with any online editor.
Editing Basics - Music2:26
Music should enhance your video, not distract from your message. Learn the role of music and how to add a music bed in YouTube's online editor.
NOTE: This concept is shown using YouTube Editor (now offline), but the philosophy is the same with any online editor.
Exporting Rules of Thumb1:43
How big should your video be? Is 720p enough? What is H.264? Learn the basics of exporting in this lecture - and where to find additional info when you need it.
Post Production Resources Guide1:00
Handy resource guide to download and keep with you.
Post Production Quiz
Summary of Section 50:38
Review this lecture as a refresher to this section.

Requirements

Students should come into this course with an idea of at least one video they would like to produce
To get the most out of this class, students are encouraged to be prepared to practice the techniques taught in this course during the lab work lectures to improve and refine their skills

Description

Video is the NUMBER ONE way we communicate today! If you aren't creating videos to promote your business, you're missing your biggest marketing opportunity.

Do you want to create quality videos to promote your business or nonprofit at an affordable cost? Already creating videos but want to improve your video production skills?

If you answered yes to either question, this course is for you!

In this course, you will learn how to shoot like a pro, video production techniques that will separate your video from the majority of poorly planned, poorly shot, and poorly edited videos currently in your marketplace. You will create quality videos, that share your message and brand your business professionally.

I've worked with entrepreneurs and nonprofits for the past decade, and I understand your needs and concerns. I've designed practice exercises and course resources to hone your skills and assist you as you learn these techniques each step of the way.

So, welcome to the start of something big!

Who this course is for:

This course is suited for any entrepreneur, small business owner, or nonprofit employee who wants to create quality videos on a limited budget
This course is suited for anyone with a beginner's level of videographic experience
This course is suited for anyone seeking basic editing technique
This course is suited for anyone seeking for tips on how to give their videos a more professional look
This course is suited for anyone seeking to use their smartphones, tablets, HD cameras or DSLR's to create quality videos
This course is NOT suited for anyone seeking detailed instruction on how to use their video, lighting, or sound equipment
This course is NOT suited for anyone seeking 'how to' editing skills

VP1: Creating Quality Videos for Entrepreneurs & Nonprofits

What you'll learn

Explore related topics

Course content

1 - Introduction to the Course3 lectures • 4min

2 - Understanding the Basic Rules of Videography12 lectures • 17min

3 - Pre-Production9 lectures • 13min

4 - Production5 lectures • 5min

5 - Post Production9 lectures • 23min

6 - Course Wrap Up3 lectures • 2min

Requirements

Description

Who this course is for: