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How to build a business case: Certification
Highest Rated
Rating: 4.6 out of 5(604 ratings)
7,508 students

How to build a business case: Certification

Write an evidence-based business case covering options, scope, costs, benefits, risks, timeline and next steps
Highest Rated
Created byRobert Chapman | Business Improvement Solutions
Last updated 8/2026
English
Czech [Auto],German [Auto],

What you'll learn

  • How to write and deliver a highly effective business case
  • How to practically deploy a business case in a range of scenarios and settings
  • Understand the step by step approach we have developed to ensure no stone is left unturned in your business case creation efforts
  • Develop the skills to draft business cases independently
  • Build cases for cost reduction, investment and new processes or systems
  • Build a persuasive case for projects, programmes and funding

Course content

4 sections • 36 lectures • 2h 58m total length

  • What is covered in this course?1:45

    In this video, we will explore what is to be covered within this course.

  • Disclaimer0:57

    In this video, we will run through a brief disclaimer for this course.

  • What is the purpose of this course?4:36

    In this video, we will explore the purpose of this course.

Requirements

  • No prior business case experience is required.
  • Bring a real or example situation to use during the course.
  • Use the course Q&A if you need help.

Description

Delivering a well-thought-through business case is crucial if you are going to have any chance of having that case approved. On too many occasions people submit subpar business cases which are either too long, too short, too complex or too vague. Creating a business case that strikes the right balance is a fine art, and this course will show you the steps you need to follow to do just that.


In this course, you will learn:


- How to pull together an effective business case.


- The key process steps you need to complete.


- Key things to look out for when creating your case.


- Hints and tips on how to increase your chances of approval.


This course is about delivering concise, to the point and effective business cases that attract and keep the reader's attention, tell a story and include the right amount of detail. The method followed in this course has been tried and tested by myself, your instructor, plus many other people in business, on numerous occasions, all with the outcome of having the business case in question approved.


In the past year I have submitted 30 business cases in my current organisation, and ALL have been approved first time due to the fact that they have followed this model. These business cases have ranged from small improvement projects to large, transformation projects requiring new hiring, new software installations and structural organisational change. The model works for any size of project!

Who this course is for:

  • Managers preparing evidence-based improvement proposals
  • Business owners prioritising investments and operational changes
  • Improvement leads planning and governing change initiatives
  • Consultants and analysts who support business decisions

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