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How to build a business case: Certification
Highest Rated
Rating: 4.6 out of 5(596 ratings)
7,290 students

How to build a business case: Certification

The step by step guide to building and delivering highly effective business case proposals, approved first time!
Last updated 11/2025
English

What you'll learn

  • How to write and deliver a highly effective business case
  • How to practically deploy a business case in a range of scenarios and settings
  • Understand the step by step approach we have developed to ensure no stone is left unturned in your business case creation efforts
  • Take the pressure off of those who always write business cases in your company, upskilling in this vitally important knowledge area
  • Learn how to build business cases to reduce spending, increase investment, launch new processes / systems etc.
  • Secure buy in for projects, programmes and funding of all sizes and amounts, positively impacting your business for years to come
  • Secure buy in for your business cases first time, avoiding embarrassment and saving much needed time
  • Develop you skills in an area needed by ALL businesses by highly lacking across the population
  • Upskill in this highly in demand skill by knowing the exactly process to follow
  • You will understand the most effective and efficient process, meaning you can generate more and more cases year on year

Course content

4 sections36 lectures2h 58m total length
  • What is covered in this course?1:45

    In this video, we will explore what is to be covered within this course.

  • Disclaimer0:57

    A quick disclaimer before we begin.

  • What is the purpose of this course?4:36

    In this video, we will explore the purpose of this course.

Requirements

  • None. We will work with you throughout the course
  • No prior business case knowledge is required
  • Course built to be open to all levels
  • Reach out to me (email/LinkedIn) if you need an assistance

Description

Delivering a well thought through business case is crucial if you are going to have any chance of having that case approved. On too many occasions people submit subpar business cases which are either too long, too short, too complex or too vague. Creating a business case that strikes the right balance is a fine art, and this course will show you the steps you need to follow to do just that.

In this course, you will learn:

- How to pull together an effective business case.

- The key process steps you need to complete.

- Key things to look out for when creating your case.

- Hints and tips on how to increase your chances of approval.

This course is about delivering concise, to the point and effective business cases that attract and keep the readers attention, tell a story and include the right amount of detail. The method followed in this course has been tried and tested by myself, your instructor, plus many other people in business, on numerous occasions, all with the outcome of having the business case in question approved.

In the past year I have submitted 30 business cases in my current organisation, and ALL have been approved first time due to the fact that they have followed this model. These business cases have ranged from small improvement projects to large, transformation projects requiring new hiring, new software installations and structural organisational change. The model works for any size of project!

Who this course is for:

  • Anyone currently working for a company who wants to build highly effective business cases
  • Anyone who owns a business / manages a department and wants to deliver business cases that get approval, first time
  • Anyone who wants to upskill in this field as developing and delivering business cases is a skill HIGHLY in demand
  • Anyone who wants to leave the course with full confidence in delivering business cases