Corporate Showcalling for event management students

When I have spoken to event management students on secondment to a production company they tell me they learn more about production in that week than in their entire course. Event Management courses teach you to plan, budget and manage. They rarely cover what happens in the room where the event is about to go live. The production side of events is a world of its own. Inhabited by experienced freelancers who work extensively on all types of event. As a newcomer you will be expected to have some understanding from day one.

You cannot successfully communicate between client, crew and showcaller without a basic understanding of the technical side of production. I have been a professional showcaller for over 25 years with a background in theatre stage and company management. I have worked on every kind of event and am sharing this knowledge to help you start your careers with a better understanding of production.

This course is designed specifically for event management students to give a thorough grounding of the role of the showcaller and the critical role of the producer in providing the information to enable the delivery a good show. You will learn about each technical department. How information is converted into a working showbook and how a show moves from arrival onsite to going live. There is a short video demonstration I have made to replicate how it sounds when a show is called.

The course has been updated in early 2026 to reflect current industry practice including hybrid events being streamed alongside the live conference.

When I started out a course like this didn’t exist. I hope this fills that need.