Copywriting A-Z write a copy that attract, convince & sells

What is copywriting?

During this lecture we are going to talk more about what is copywriting and why we need it in our business.

Know your customer first:

One of the most important factors before writing an effective copy is to know who are you writing for, what are they like, what do they need and so on. If you don't know who is your target you never can write a successful copy. During this lesson we are going to understand who is our customer by using buyer persona.

AIDA:

AIDA is a very common structure that people use in copywriting which stands for:

• Attention
• Interest
• Desire
• Action

Word storage:

During this lecture we are going to take a look at different type of words which we need to write a powerful and good headline. Also a storage of words are provided to students to make their work easier.

6 Headline Formulas and Google Trends (part 1):

During this lecture we are going to learn important formulas to write a good headline that attracts people. We also will learn a useful tool named Google trend to find the best suitable keywords for our headline.

6 Headline Formulas and Google Trends (part 2):

This lecture is the second part of the 6 headline formulas lecture. In this part we continue learning the rest of the formulas with a lot of practices for each formula.

Your feedback is very important for us because we can improve the course the way you need it the most. So if you can go in dashboard of this course and leave a feedback for us and tell us how we can improve this course for you.

Cognitive biases in headlines:

In this lecture we are going to learn a very unique and exclusive way to write powerful headlines. We are going to learn what cognitive biases we can use in headlines, how we should use it. We are going to have lot's of exercises and real life examples from successful people in copywriting.

AIDA and body structure:

In this lesson we are going to take a look at AIDA system again and learn how we should use it to write an effective body. We will practice over an example. So if you are ready let's get started.

Introduction to cognitive biases:

Welcome to the introduction of cognitive biases which during this lecture we will learn more about what are these marketing principles, who made them and a general concept about them.

During this lecture we will answer some common questions about cognitive biases of marketing, so let's get started.

Social & Digital Marketing - Cognitive biases by Pouya Eti

The List & Lollapalooza Tendency:

In this lecture we will learn the list of 21 principles or cognitive biases. what they are and where they come from and then we will start talking about the most important one on the list.

The list of the cognitive biases are:

1. Deprival Superreaction Tendency or Scarcity
2. Reward & Punishment Superresponse Tendency
3. Liking/Loving Tendency
4. Disliking/Hating Tendency
5. Contrast-Misreaction Tendency
6. Reciprocation Tendency
7. Kantian Fairness Tendency
8. Inconsistency-Avoidance Tendency
9. Doubt-Avoidance Tendency
10. Influence-from-Mere Association Tendency
11. Simple, Pain-Avoidance Psychological Denial
12. Excessive Self-Regard Tendency
13. Overoptimism Tendency
14. Social-Proof Tendency
15. Curiosity Tendency
16. Stress-Influence Tendency
17. Availability-Misweighing tendency
18. Authority-Misinfluence Tendency
19. Twaddle Tendency
20. Reason-Respecting Tendency
21. Lollapalooza Tendency

Each day we receive between 2000 - 7000 ads and if you want to become successful at what you are doing, you have to be able to compete. That's why we need to use the Lollapalooza effect in our marketing and sales which is the most powerful bias on the list.

Social & Digital Marketing - Cognitive biases by Pouya Eti

Deprival super reaction tendency or Scarcity :

The way to love anything, is to realize it might be lost.

A very powerful cognitive bias which we are going to learn during this lecture. Scarcity is very common in marketing. There isn't any limit in this bias and you can go crazy on it. During this lecture and also on exercises at the end of this section we will take a look at many successful business that are using scarcity in their marketing, business, stores, websites and social media.

We will learn this bias in two parts:

• Scarcity & how to use
• Power up

Most of the people in marketing and sale have no idea how to improve the power of scarcity bias by at least 6 times. Let's start the first part.

Social & Digital Marketing - Cognitive biases by Pouya Eti

Deprival super reaction tendency or Scarcity (part 2):

Scarcity definition: We want those things more that we think we may not have access to them anymore.

What we learn in this lecture is very exclusive and unique. Most of the professional and experts in marketing don't know how to improve the power and effect of scarcity bias on people and customers.

We also will take a look at some experiments done by scientist and marketing experts to understand this topic a lot better.

Social & Digital Marketing - Cognitive biases by Pouya Eti

Liking and loving tendency & Disliking/Hating Tendency:

Definition: We prefer to say YES to people we like.

Here we will talk about the meaning of this principle and the benefits of fallowing this in your business and life . we will work on many different examples here to make it more clear . 

Liking / loving tendency and the next bias on the list which is dislike and hate tendency are exactly opposite of each other and we will talk about both in this lesson .