Continuous Product Design - Digital Leadership

Name: Continuous Product Design - Digital Leadership
Rating: 4.6 (33 reviews)

A digital leadership course on how to align disparate teams and build customer-centric digital products.

Created byTom Arundel

Last updated 2/2022

English

What you'll learn

Align teams and build products with customers in mind
Reduce time to identify opportunities and resolve critical issues
Optimize products and experiences to achieve greater value and adoption
Boost revenue and reduce costs

Course content

6 sections • 21 lectures • 55m total length

Introduction2:44
A brief introduction to Continuous Product Design from the CEO of Quantum Metric.

Defining Continuous Product Design2:27
Learn what is Continuous Product Design - it's a cross-team approach to building better digital products faster – based on a shared, quantified, and continuous view of customer signals.
10 Organizational Barriers to Success5:14
Chapter 3 - Learn the 10 organizational barriers most big enterprises face. What slows them down and keeps them from building and releasing at the speed of big tech, with higher returns and less waste?
Examples of Organizational Barriers2:38
Chapter 4 - Learn how organizational barriers play out, with real world examples of organizational silos, pushback and misalignment.
Shortcomings of Development-Driven Approaches4:07
Chapter 5 - Learn how CPD augments Agile with a more customer-centric, cross-organizational approach to delivering better digital products faster.
Section 2 Quiz

An Intro to Operationalizing CPD0:57
Chapter 17 - A brief intro to operationalizing CPD in your organization.
The Four D's of CPD3:03
Chapter 18 - An intro to the four D's of CPD.
CPD in Practice: A Hypothetical Scenario0:29
Chapter 19 - A brief intro to a hypothetical scenario featuring the four D's of CPD.
Discover1:34
Chapter 20 - The opening of a fictional scenario featuring a mobile development lead at a national retail chain.
Define2:35
Chapter 21 - Hannah and team delve into the Define phase, as Carlos identifies insights that lead him to a bright idea.
Develop1:39
Chapter 22 - The team begins coding a fix, as an urgent priority nearly derails the project.
Deliver1:00
Chapter 23 - The team celebrates a successful release.
Discover1:51
Chapter 24 - An uptick in conversion along with new insights lead to new hypotheses.
The Application of CPD at Scale Across the Enterprise1:04
Chapter 25 - A brief intro to the data and systems needed to achieve CPD at scale.
Extensions to the CPD Technology Ecosystem2:46
Chapter 26 - A look at the technology stack at the core of CPD, as well as the tools and technology that lend value in the broader CPD ecosystem.
Section 4 Quiz

Requirements

Online access, some familiarity with digital product development

Description

CPD Foundations is your first step to understanding what it takes to lead in the digital economy. Learn the three habits of CPD (Proactive Discovery, Quantified Empathy and Customer-Centric Prioritization) used by the biggest — and fastest — leaders in the business world.

When agile revolutionized the software industry years ago, it became mainstream in product development by helping teams deliver code more quickly and with less waste through shorter cycles, enabling iterative and continuous delivery.

Yet development-driven approaches like agile demand guesswork. Too often, teams are stuck ranking product features in the backlog based on feasibility rather than desirability – are these products truly solving customer problems? How many product leaders have battled with stakeholders over what to prioritize because issues aren’t quantified or they can’t isolate root cause?

CPD instills confidence in your digital operation, and seeks broader participation. For CPD to be successful, the entire digital org – from product, design, UX, dev, ops, VoC, call center, business and executive teams – should be aligned. The more people who understand and practice CPD, the more successful you – and your organization – will become.

So why CPD? Because you need more than just speed. You need a customer-centric approach that lets you iterate with confidence. You have limited resources, so you need a framework that helps you assess the value of product opportunities so you stop wasting time on the wrong ones – and start prioritizing the right ones.

Who this course is for:

Anyone who wants to learn how to build better digital products faster and align teams around the customer

Continuous Product Design - Digital Leadership

What you'll learn

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Course content

Welcome to CPD Foundations1 lecture • 3min

What is CPD?4 lectures • 14min

The Three Habits of CPD4 lectures • 17min

How to operationalize CPD10 lectures • 17min

The CPD Maturity Curve1 lecture • 2min

Conclusion1 lecture • 2min

Requirements

Description

Who this course is for: