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30-Day Money-Back Guarantee

This course includes:

  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
Business Communications Content Writing

Content Creation Strategies for Coaches & Trainers

Create Transformational, Results-focused Content and Product Ideas in Less Time. Using Nothing But Free Tools.
Rating: 4.1 out of 54.1 (16 ratings)
652 students
Created by Dayo Samuel
Last updated 2/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Develop a system for consistently generating new content ideas
  • Turn ideas into products that build your business faster.
  • Power your business with remarkable content creation process.
  • Increase your sales, traffic, and brand recognition using the power of transformational content

Requirements

  • Willingness to learn a new way to create content and products.
  • Even if you don't have a website, you can take this course to learn the concepts and practice of creating your signature program or product.
  • No prior marketing experience required.
  • Lastly, you must have the proper mindset to be ready to take action on what you will learn.

Description

Welcome to Content Creation Strategies for Coaches and Trainers.  Take this course if you want to stand out.

I believe you want to be the go-to expert in your industry so you can easily build relationships with lots of qualified leads.

You’ve probably heard that you need to be creating quality content if you want to be relevant, known, liked and trusted as a coach and trainer, and that’s what this course will help you do when you enroll today.

Content creation is probably one of the most important elements in a coaching and training business today and its importance continues to increase.

Unlike social media content, content creation for coaches and trainers include creating original content that attracts leads, designing a signature system that's unique to you as a coach and trainer, and developing thought leadership that makes you stand out in the sea of sameness.

And more importantly, creating transformational content engages your audience at a very deep level, leads them on a journey, and helps them get the results they seek.

With the ever-changing world of technology and the internet, it is hard to say which type of marketing tool is going to be the next big thing, except for that fact that content creation will still be relevant to a coaching and training practice.

Let’s face it, while everyone wants to be fed with information (which is what regular content  creation tries to do), your clients and students don't really need more content, they need transformation which is the reason why when you say YES to this course right now, you will instantly begin to create results-focused content that actually transforms people.

And learning how to make your content shine through should be your new drive. Whether it's content development for your programs so you can engage your clients and provide more value, or create content for your email subscribers, or lead magnets... Including high end product development.

This course will take you through everything you need including, and not limited to:

  1. How to create a content development plan that shapes how you create your content. You will immediately start turning every content you create into masterpiece tools of transformation.

  2. How you can say more by saying less using models and metaphors, visual and mental images that engage your clients and students in a very deep level. And you'll see lots of examples in this course.

  3. How to create multiple types of products from a single content you develop. The more products you have as a coach and trainer, the better leveraged your time and energy is. Stop selling time to chance, learn how to make more impact using varying methods.

  4. How to use problems your clients are experiencing to create resonating marketing materials for your products and services and programs.

Are you planning to create and design effective coaching or training programs? Great! This is for you.

Know how to get started? Ah, then let me help. Enroll right now.

PS: As I already noted, you wouldn't need much softwares to execute your learnings from this course. In fact, I have added all the tools you will need - most of which are free tools.

Who this course is for:

  • Coaches
  • Trainers
  • Facilitators
  • Teachers
  • Experts
  • Thought Leaders
  • Content Creators
  • Consultants
  • Online marketers
  • Product development enthusiasts
  • Emerging entrepreneurs
  • Mentors

Course content

8 sections • 28 lectures • 2h 44m total length

  • Preview04:26
  • Developing Your Message
    09:57
  • Preview02:52

  • How to Create Your Unique System
    05:02
  • Escape and Arrival Method
    15:56
  • Mindmapping Method of Creating Your System
    05:27
  • Preview02:54

  • Why Is Meaning Important?
    05:29
  • Using Problem Statements to Create Meaning
    03:13
  • Creating Meaningful Connections
    06:33

  • Market
    09:07
  • Markers
    08:09

  • Preview01:55
  • AUTHORING
    02:39
  • MENTORING
    02:38
  • COACHING
    03:58
  • SPEAKING
    02:41
  • TRAINING
    04:31
  • FACILITATING
    03:58
  • Something to Note
    05:30

  • Models
    07:06
  • How to Come Up with a Model
    06:59
  • Metaphors
    05:52
  • 4 Classes of Metaphors
    09:18
  • Sourcing for Metaphors
    06:20
  • Examples & Your Course Task
    04:51

  • Movement
    07:32

  • My 4 Set of Tools
    09:24

Instructor

Dayo Samuel
Teacher-Trainer. Therapist. Systems Thinker.
Dayo Samuel
  • 4.2 Instructor Rating
  • 196 Reviews
  • 19,002 Students
  • 7 Courses

As a consultant, therapist, teacher-trainer and coach, I've worked with CEOs and everyday people, small nonprofits as well as multinationals, and do you know what they all have in common? Their greatest untapped resource is their own light.

My expertise - and mission, has since been centered on how to help others shine their light daily and practically, and how you can create real lasting transformation from inside out.

Having trained as a certified life coach and practitioner of Neurolinguistics Programming, I began to challenge current thinking at the time, “Does it mean the only way to carry out interventions for clients using these tools is to have physical contacts with them?”

This led me on a quest to find how to integrate technology into my work. First, I discovered Neuroscience, the science of the brain, and the fascination led me to study different offshoots of Neuroscience, including Neurotheology, Neurofinance, Behavioral Economics and Neuromarketing. I have gone on to become a practitioner of Trauma-Focused Cognitive Behavioral Therapy, Hypnotherapy, and Family Systems Engineering,

Having been introduced to my first computer in my father’s house in 2002, I have been a big enthusiast and user of technology. As a born teacher-trainer, an Industrial Designer (graphic design major) turned behavioral change professional, and author of the groundbreaking book, Limitless Courage & Confidence: Evidence-Based Strategies For Overcoming Fear And Living Free From Anxiety, Dayo Samuel is the creator and leading authority on The Fear Resolve Process which helps busy professionals clear the mental and emotional blocks that are keeping them stuck, or feeling overwhelmed.

I developed this process so that business professionals can conquer fear, manage stress, transform anger, quell worry and anxiety, and build the personal power to face life’s challenges with unstoppable confidence.

In 2014, I founded Audacity2Lead Media, the company that helps coaches, consultants and course creators design and build systems, strategies and structures for the growth of their business. The company was famous for helping over 1000 brands and businesses create and launch successful online platforms and podcasts.

Today, I perfectly bridge the gap between coaching, therapy, training, and transformative technology. This is evident in my work at The Dayo Samuel Research Multiversity (DSRM), a new forward-thinking research first translating science into everyday tools of transformation and wellbeing, and utilizing emerging technologies such as Virtual Reality Therapy (& VRI), Biotech, Emotion AI, Behavioral Change, and Neurofeedback to create deep and lasting human transformations.

As a counselor, I volunteer with Mentally Aware Nigeria (MANI) and The Alright’s Passion Counselors Network where I take on regular client cases.

As a business consultant, I serve as the lead consultant at Audacity2Lead overseeing the team of professionals in creating real business results for clients.

Dayo continues to assist his clients with designing personalized, effective ways to transform habits, behaviors, processes, and systems in order to enable adaptive and sustained solutions via his books, programs, podcasts, social media and YouTube channel.

Dayo is deeply committed to personal resourcefulness and helping others transform their lives, and their world.

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