The complete Conversion Rate Optimization course
4.6 (355 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,065 students enrolled

The complete Conversion Rate Optimization course

Master every step of the CRO process, get more A/B test winners and become a Conversion Rate Optimization expert
Bestseller
4.6 (355 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,065 students enrolled
Created by Ruben de Boer
Last updated 5/2020
English
English [Auto-generated]
Current price: $74.99 Original price: $114.99 Discount: 35% off
3 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 6 hours on-demand video
  • 13 articles
  • 13 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Conduct proper optimization research based on data, users, science and own expertise
  • Set up, track and analyze successful A/B tests to realize continuous optimization
  • Get a deeper (psychological) understanding of your website visitors
  • Generate valuable insights and prioritize them to increase the percentage of A/B tests winners
  • Ability to analyze websites and find conversion killers
  • Obtain reliable data from A/B tests for trustworthy and valid analyses
  • Draw the right learnings from A/B tests
  • Keep increasing your conversion rates by mastering the CRO process
Requirements
  • Eagerness to master CRO and increase conversion rates
  • You need a website or a landing page
  • You need access to Google Analytics
  • No coding or statistical knowledge required
  • No prior knowledge is needed
Description

March 2020: Bestselling CRO course on Udemy in the category: Conversion Rate Optimization


Increase your conversion rates by mastering Conversion Rate Optimization (CRO)! This course is a complete blueprint for every step of the Conversion Rate Optimization process. It is based on many books, courses and my ten years of experience in this fantastic line of work.

By taking this course you will...

  • Become a Conversion Rate Optimization expert

  • Increase conversion rates of your website

  • Increase the number of A/B test winners

  • Get a better (psychological) understanding of your visitors' behavior.

During the course, you will learn how to conduct proper Conversion Rate Optimization research, analyze websites and create hypotheses. You will also learn how to set up A/B tests (the right way), track and analyze test results, continuously improve the conversion rates of your website and much much more.

A few reviews

“I've followed quite some courses on Udemy, and find that sometimes even a course that has a high rating, can still be shitty. This wasn't the case here! Man, I really love this course from Ruben. The title says it all, it's a complete course to conversion optimization.” Tim

"Ruben teaches the beginning of the CRO until advanced techniques to apply the strategy in your company as you finish the course! I learned a lot and I'm very thankful for the opportunity ;) " Giovanni

“I cannot believe how much valuable information is in this course. If you are starting with CRO or want to systemize the way you are doing optimization, this course won't let you down. I recommend it..” Virgilijus

“Thank you mr. Boer. I learned a lot with the course and I think you are a great teacher. Cheers from Brazil.” Lucas

“Being a CRO Specialist myself and having taken CRO courses, and followed top CRO gurus and such - I have to admit that Ruben's course is nothing less than AMAZING. He has structured the course extremely well from A-Z and he provides us with resources that are incredibly valuable. Pure awesomeness!” Utsav

The complete Conversion Rate Optimization course setup

In the first part of the Conversion Rate Optimization course, you’ll learn how to conduct proper optimization research. This includes data analysis, user interviews, psychology, and many more methods of research.

Next, you’ll learn how to combine your research findings to set you up for successful A/B testing. You’ll also learn how to craft hypotheses and a unique prioritization framework so you are certain to test the right things first.

Next, you’ll learn how to set up A/B tests, including tips and tricks to gather reliable data and solid performance of your tests.

And lastly, you’ll analyze the A/B tests, draw learnings that can help the whole company, and come up with new A/B tests based on your insights.

This course will not go into full depth on statistics and also won’t cover the names of every part of our brain. Instead, this course will focus on what you need to know in a very practical and engaging manner. With the practical examples, exercises and free tools, you will build your own test plan, setting you up for continuous success.

Become a Conversion Rate Optimization expert and start increasing your conversion rates today

If you sign up today you will have lifetime access to the course, including all future updates. You´ll also get a 30 day no question asked, money-back guarantee.

If you have any questions during or after this course, please feel free to contact me. I’ll be happy to help you out. You can use the Q&A feature inside the course or send me a private message. I will answer all of your questions as soon as possible.

Ready to increase your conversions rates? Sign up for this bestselling course today! :-)

 

Who this course is for:
  • Beginner and intermediate Conversion Specialists who want to become an expert in this field
  • Online marketers and growth hackers who want to learn Conversion optimization
  • Entrepreneurs and e-commerce managers who want to keep increasing the conversion rate of their websites and beat the competition
  • Wed designers and web developers who want to increase their knowledge on CRO
Course content
Expand all 90 lectures 06:14:41
+ Introduction to Conversion Rate Optimization
4 lectures 09:04

This lesson will cover the course structure, goals and benefits and tell you some more about me. :-)

Preview 02:27

What is conversion rate optimization and why is it important. This lesson will give you a brief overview.

Preview 02:19

An introduction to the hierarchy of evidence and two tips to get you started will be covered in this lesson. You will learn why the hierarchy of evidence is important for Conversion Rate Optimization.

Preview 01:24

Before you get started with CRO, it is important that you know your company and website goals and KPIs.

Know your company goals and KPIs
02:54
+ Conversion Rate Optimization research
20 lectures 01:49:09

This lesson will give you a first insight into all the different forms of research a conversion specialist can use. It will also explain why some forms are better than others.

Preview 01:50

In the course, we will create a testing plan for the website Bookabus.eu. This lesson will give an introduction to their business and website.

Introduction to the case
03:38

This lesson will give an introduction to one of the most important Conversion Rate Optimization research sources: Google Analytics.

Web analytics for Conversion Rate Optimization
00:57

If you are not too familiar with Google Analytics yet, this lesson will be useful for you. It will cover the basic terms, which you will come across throughout this course and in Google Analytics.

Google Analytics terms
02:52

Before you dive into Google Analytics, it is very important that your data is being measured correctly. This lesson will cover some important settings for your CRO research.

Make sure everything is measured correctly
07:24

When you start in Google Analytics, it is important to first get a general idea of what is happening on your website. What are the popular pages? What are the important landing pages? And exit pages? This will be covered in this lesson.

General data in Google Analytics
05:37

A very important lesson for Conversion Rate Optimization. In this lesson, we will perform a funnel analysis in Google Analytics. You will find drop-off points, bugs, and errors and many other useful insights.

Funnel analysis with Google Analytics goals
13:40

To get even more valuable insights, you can use segmentation in Google Analytics. This will help you compare different groups of users in your data.

Segmentation
05:08

In this lesson, you will set up an advanced funnel for your website using Google Analytics. By using sequences in the segmentation, you get to learn the number of users who progress, click back and exit the pages in your funnel.

Funnel analysis with segments in Google Analytics
12:28

The last lesson on Google Analytics, for the CRO research phase, will guide you through Google Analytics events. Through events, you get to learn about interactions that take place on your pages and give you extra valuable insights.

Google Analytics events
05:34

In this lesson on web interaction analysis, we will have a look at click maps, scroll maps and recordings. You will learn how to get learnings from these and combine them for more insights. We will do so in the tool Hotjar.

Web interaction analysis
08:14

By asking questions to your users, you get many more insights about their experience on your website. You can ask these questions through polls, surveys, a feedback tool, and cart sorting. Each will be covered in this lesson.

Polls, surveys, feedback tool & cart sorting
09:00

This is a list of useful questions you can ask in your polls and surveys.

Poll and survey questions
01:54

Your colleagues at the customer service department speak with your (potential) customer every day. They have a lot of valuable insights that you can use for your testing plan.

Customer service and other feedback
01:39

In this lesson, you will learn everything about usability testing. What equipment do you need and how do you become a great moderator? This lesson is full of tips & tricks.

Preview 07:53

Science is perhaps the most underrated form of research for Conversion Rate Optimization. In this lesson, you will learn how to apply science in your CRO practices and how to find the right papers.

Science
04:07

The page speed and mobile-friendliness are important for your conversion rates. This lesson will show you how to analyze these with free tools.

Page speed and mobile friendliness
05:45

Documentation is very important for your success in Conversion Optimization. In this lesson, you will learn why as well as get suggestions for tools you can use.

Document findings
10:49

In this short quiz we will cover a few important concepts from this section. The quiz is not mandatory and there is no minimum score required. The quiz simply repeats some of the information which helps you learn and check if you understood everything correctly.

Optimization research quiz
5 questions
Resources
00:20
Checklist / exercises
00:20
+ Expert review, best practices and psychology basics
19 lectures 46:38

What is an expert review? When should you use it? This lesson will give you an introduction to this section.

Expert opinion and best practices
01:43

Learn how to increase clarity on your website. Your value proposition, visual hierarchy, and other elements will be covered.

Clarity
08:42

Learn how to increase the relevancy of your website to increase your conversion rates, especially for your landing pages.

Relevancy
02:52

Friction is a major conversion killer. Learn how to find areas of friction on your website in this lesson.

Friction
03:33

What information on your website is relevant and what is not? Can you remove this? In this lesson, you will learn how to keep your users focussed on your final conversion.

Distraction
02:12

What are the most successful motivators on your website? And how can you strengthen these with psychology? This lesson is an introduction to the next lessons in this section.

Motivation and psychology
01:25

Learn how to apply reciprocity to strengthen the motivators and increase the conversion rates on your website.

Reciprocity
01:57

What is commitment & consistency and how can you apply it to your website?

Commitment & consistency
02:21

Social proof is a well-known online tactic. How can you apply it for your website, and make it more trustworthy?

Social proof
01:38

Authority has made a huge impact on our history. In this lesson, you will learn how to use it to increase the conversion rates of your website.

Authority
01:17

Liking is something that is often overlooked on websites. Liking helps in gaining the trust of your website visitor.

Liking
01:41

Learn how to apply scarcity to strengthen the motivators and increase the conversion rates on your website.

Scarcity
01:49

Your competitors can be another useful source for your testing plan. In this lesson, you will learn what you can and cannot use from your competitor's website.

Competitor analyses
06:37

With the knowledge from this section, we can craft some useful best practices for your landing pages. In this lesson, we will also have a look at the landing page for this course.

Landing page and product page best practices
03:48

With the knowledge from this section, we can craft some useful best practices for your checkout pages in order to increase your conversion rates.

Checkout best practices
01:58

Of course, we will end this section with documentation as this is vital for Conversion Rate Optimization.

Expert review matrix and documentation
02:01

This lesson covers an example report based on your expert review.

Expert review report
00:44

In this short quiz we will cover a few important concepts from this section. The quiz is not mandatory and there is no minimum score required. The quiz simply repeats some of the information which helps you learn and check if you understood everything correctly.

Expert review quiz
4 questions
Resources
00:01
Checklist / exercises
00:19
+ Combine insights, hypotheses and prioritization
8 lectures 34:20

Section 4 starts with one of the most important lessons for CRO: Combine your research insights in order to come up with successful test ideas.

Combine insights
07:31

In this lesson, we will have a look at the hierarchy of evidence again and craft strong behavioral hypotheses. These hypotheses help you to learn from your customers' behavior, motivations and needs and really help you to be much more successful.

Behavioral hypotheses
07:38

This lesson will be the start of a lot of lessons on A/B testing. AB testing starts with creating test hypotheses. This will be covered in this lesson.

Test hypotheses
02:36

Of course, you want to document all your hypotheses. This will be covered in this lesson using different tools.

Documentation of hypotheses
02:46

This lesson will cover the most popular prioritization frameworks. You will learn what makes them useful and what not.

PIE, ICE and PXL
04:31

Based on the pros and cons of the popular frameworks, I created my own framework for prioritization. You will learn how to apply this framework for your test hypothesis, helping you to become more successful in A/B testing.

A more complete framework
09:02

In this short quiz we will cover a few important concepts from this section. The quiz is not mandatory and there is no minimum score required. The quiz simply repeats some of the information which helps you learn and check if you understood everything correctly.

Setting up test ideas and hypotheses quiz
3 questions
Resources
00:00
Checklist / exercises
00:15
+ Setting up an A/B test
14 lectures 01:15:18

Before you start AB testing, it is important that the setup of your testing tool is correct and trustworthy. This will be covered in this lesson.

Setup & AA test
03:00

There are different kinds of KPI's. Before you start AB testing it is important to be familiar with this and set the right KPI for your A/B test.

Binomial and non-binomial KPIs
03:01

This lesson will cover the pre-test analysis. Using a statistical calculator, you will learn if you have enough traffic and conversion on a page in order to run A/B tests.

Preview 11:50

This lesson will dive deeper into the statistics before you start A/B testing.

Can you test here 2
04:36

If A/B testing is impossible due to low traffic and conversions, there are several solutions you can try so you can still conduct Conversion Rate Optimization for these websites.

Conversion Rate Optimization for low traffic websites
02:09

In this lesson, you will learn everything about setting up A/B tests.

Setting up the A/B test
07:26

In order to be successful in AB testing, you want reliable and trustworthy data from your A/B tests. You will learn this in this advanced lesson.

Setting up the A/B test advanced
13:44

Before you set your AB test live, you want to be absolutely sure that everything is working as it should. This is where the quality assurance comes in.

Quality Assurance
13:03

In some cases, you might want specific targetting in your A/B test based on your test hypothesis. This lesson will cover the different targeting options for your AB tests.

Targetting
02:31

You are about to set our A/B test live. Before you do that, you want to document everything correctly.

Test documentation
04:39

For successful AB testing, you want to run as many A/B tests as possible. This lesson will cover how to run multiple AB tests at the same time.

Multiple tests at the same time
06:33

Besides AB testing, there are other forms of tests; Multi variant testing and Split URL testing. These will be covered briefly in this lesson.

MVT and split URL testing
02:17

In this short quiz we will cover a few important concepts from this section. The quiz is not mandatory and there is no minimum score required. The quiz simply repeats some of the information which helps you learn and check if you understood everything correctly.

Setting up an A/B test quiz
4 questions
Resources
00:16
Checklist / exercises
00:12
+ A/B test live
7 lectures 30:00

After the quality assurance, you can publish your start your AB test and allow visitors to enter the test.

Setting the test live
02:55

Once you started your A/B test, it is important to do some (data) checks. In AB testing, these checks start two hours after launching your test.

Keeping track of the test
05:42

When you run a lot of A/B tests, you want to automate your analyses. In this lesson, you will learn how to automatically keep track of your AB test by using the Google Analytics API and Google Sheets.

Automated keeping track of the A/B test
12:58

A very important metric in AB testing, to ensure your A/B tests are running as they should, is the Sample Ratio Mismatch. You will learn how to perform this check in this lesson.

Sample Ratio Mismatch
05:36

Once your A/B test reached the minimum sample size and test duration, it is time to stop the test and start analyzing.

When to start analyzing
02:28

In this short quiz we will cover a few important concepts from this section. The quiz is not mandatory and there is no minimum score required. The quiz simply repeats some of the information which helps you learn and check if you understood everything correctly.

A/B test live quiz
3 questions
Resources
00:12
Checklist / exercises
00:08
+ Analyze the A/B test
10 lectures 52:31

There are two popular methods in AB testing to analyze your test. Both methods, the Frequentist and Bayesian method, will be covered in this lesson.

Frequentist vs Bayesian statistic
05:37

Your AB test is done, in this lesson, you will learn how to analyze your AB tests, which is again an essential part of AB testing.

Analyzing A/B test results
10:04

To get even more insights, you can segment your AB test results. You do need sufficient data for this. How you can do this will be covered in this lesson.

Segmenting A/B test results
08:59

In AB testing it is very important to draw the right learnings from your A/B tests. To be successful in Conversion Rate Optimization, learnings and building on your learnings are of great importance.

Draw learnings from the A/B test
02:47

To reach more people in your Conversion Rate Optimization practices, reports of your AB tests can be very useful. Also for documentation and new colleagues, reporting can help a lot. In this lesson, you will learn what a good A/B test report should contain.

Reporting on A/B test results
02:01

In this lesson, an example of a proper AB test report is discussed.

Example report
06:01

This is a second lesson in automating your analysis. When you run a lot of A/B tests you want to automate your analysis, so you can run even more tests and be more successful in Conversion Rate Optimization.

Automated analysis and reporting
07:23

Your A/B test is almost done. There are a few more steps needed to fully complete it. You will learn these steps in this lesson.

Finalize and documentation
09:05

In this short quiz we will cover a few important concepts from this section. The quiz is not mandatory and there is no minimum score required. The quiz simply repeats some of the information which helps you learn and check if you understood everything correctly.

Analyze the test quiz
5 questions
Resources
00:05
Checklist / exercises
00:28
+ How to be successful in Conversion Rate Optimization
5 lectures 13:05

How do you allocate your time and that of the Conversion Rate Optimization team? In this lesson, you will learn the formula for success with a practical example.

Preview 03:17

To be successful in Conversion Rate Optimization, it is important to get colleagues on board of your CRO practices. This lesson will cover several things you can do to get more people involved.

Get people on board
01:49

The confirmation bias is deeply rooted in our behavior. For a Conversion Specialist, this can be a major pitfall. In this lesson, you will learn what the confirmation bias is and how to overcome it.

Overcoming the confirmation bias
03:18

Building a knowledge database is essential to keep building on your CRO success.

Build a knowledge database
01:36

CRO maturity and the Conversion Rate Optimization team evolve within an organization. This lesson shows what phases there are and how your team and your own position within the organization can evolve.

The Conversion Rate Optimization team
03:05
+ Final words
3 lectures 04:34

We are never done learning. This lesson shows some great newsletters, blogs, and events for you to keep learning.

Keep learning
01:21

Before the course comes to an end, this lesson will cover the ethical side of CRO.

The ethical side of Conversion Rate Optimization
01:29

Thank you and final words.

Thank you
01:44