
Develop strategic impact by guiding conversations in uncertain, fast-changing business environments, using frameworks to shape thinking, build alignment, and act decisively as trusted advisors.
Navigate uncertainty with structured strategy conversations led by a trusted strategic advisor. Sharpen leaders' perspective, challenge assumptions, and translate frameworks into actionable, resilient competitive advantage.
Explore how to compete on the market by applying tools and frameworks to core strategy, core competence, competitive advantage, and design thinking to innovate business models and build resilience.
Develop a go-to-market strategy from product-market fit to scaling, detailing ideal customer profiles, value proposition, channels, pricing, onboarding, retention, and key metrics like cac and ltv.
Explore ten key elements of a go-to-market strategy through Anna's Brew Boost journey, detailing target market, segmentation, value proposition, positioning, distribution channels, pricing, customer journey, marketing, sales, and metrics.
Understand Porter's competitive strategies and learn to shape a defendable market position through cost leadership, differentiation, focus, complements, and hybrid approaches, aligned with go-to-market thinking.
Analyze strategy direction using the growth matrix and life-cycle context. Apply market penetration, product development, market development, and unrelated diversification to drive growth.
Explore how innovative business models disrupt markets by redefining value creation, configuration, and capture, using the Business Model Canvas and examples like Airbnb and Uber.
Explore the creators economy and monetize with an offer grid and velocity. Build core payable products across mass, mid, and premium tiers, plus daily free content to attract emails.
Explore how technology drives a global gambling business through omnichannel operations, centralized systems, and data-driven marketing, from odds suppliers to game studios, gamification, and responsible gambling.
Apply design thinking to business and strategy by centering users, iterating through empathize, define, ideate, test, and iterate stages, and building rapid prototypes with a multidisciplinary, agile team.
Explore blitzscaling as a fast-expansion strategy to dominate markets, comparing traditional growth with blitzscaling, emphasizing feasibility, low prices, rapid scale, learning curves, and investor backing for business strategy coaching.
Explore how organizational design and culture influence resilience in uncertainty. Learn how agile design, diversification, and investment choices support core competence and crisis survival.
Explore Hambrick and Frederickson's strategy diamond, a five-element framework—arenas, vehicles, differentiators, staging, and economic logic—for holistic, actionable business strategy.
Examine the differences and alignment between corporate strategy and business strategy using Meta as a case study, with tools like the BCG matrix, business models, and go to market strategies.
Explore innovation opportunities across business models, customer segments, and partnerships; align your value proposition, costs, and revenue with design thinking to scale, differentiate, and build resilience.
Explore nine approaches to strategy formation and its implementation, inspired by Mintzberg’s Strategy Safari, and evaluate who creates strategy, whether deliberate or emergent, and out-of-the-box coaching perspectives.
Explore the classic approach to strategy, a deliberate three-step process: analyze the situation, develop strategic options, and choose and execute, aligning strengths with opportunities and mitigating weaknesses and threats.
Learn the strategic planning approach used in large organizations to set clear goals, audit external and internal factors, evaluate options with ROI, NPV, IRR, and implement formal, monitored plans.
Positioning asks where to compete to win by choosing the right market position or niche, using military logic and Porter’s five forces and generic strategies to defend profitable positions.
The entrepreneurial approach centers on vision and mission, leveraging intuition and experimentation to uncover new opportunities, motivate others through uncertainty, and guide growth in both startups and established firms.
Embrace a learning through experimentation approach that evolves strategy through incremental pilots, experiments, and emergent initiatives rather than upfront deliberate planning.
Embrace a pirate's approach to strategy by starting with a vision, forging coalitions and partnerships, and using intercompany tactics to change circumstances and manage risk through alliances, m&a, and lobbying.
Explore culture-based approach to strategy creation, highlighting how leadership style, organizational maturity, structure and domain, path dependencies, and resistance to change shape strategic outcomes.
Apply the configuration (situational) approach, adapting strategy to changing circumstances and blending prior methods, linking entrepreneurial visioning with organizational design, leadership styles, and life cycle and environmental influences.
Coaching strategy acts as a thinking partner to broaden perspectives, facilitate planning, and align cross-functional teams in strategy creation, boosting collaboration and accountability while keeping the organization agile and adaptable.
Artificial intelligence reshapes strategy by automating analysis, generating insights, and guiding execution, while augmenting leadership as a researcher, interpreter, and thought partner.
Explore Mintzberg's five ps: plan, ploy, pattern, position, and perspective, and learn how alignment among them reveals a realistic, holistic approach to strategic thinking for modern organizations.
Move from suggesting ideas to inspiring action through structured conversations that build buy-in, blending strategy consulting with coaching techniques and practical frameworks like g, o, o, k.
Learn to drive coaching conversations by asking open questions, building rapport, and guiding clients through frameworks like Grow and the Wheel of Life.
This lecture introduces top ten core facilitation activities that drive culture for collaboration, effective group discussions, problem solving, goal setting, and action steps, with the facilitator shaping process and outcomes.
Adopt a think together mindset to foster open dialogue, active listening, and co-creation for collective problem solving and innovation, guided by skilled facilitation and a safe space for actionable solutions.
Learn to use Edward de Bono’s six thinking hats to structure coaching sessions, switch perspectives, and foster diverse thinking for better decisions and collaborative problem solving.
Apply the grow model to set specific, measurable, achievable, relevant, and time-bound goals, perform a reality check, develop options, and align will with action to drive project execution.
Identify issues, define the problem, set SMART goals, generate alternatives, evaluate consequences with a cost-benefit analysis, select the most feasible option, implement, and evaluate for lessons learned.
Master the oskar model, a collaborative coaching framework focusing on outcomes, know-how, affirm, action, and review to solve performance problems and drive results.
Use the steppa model to manage group dynamics and emotions in strategic change, boosting motivation and cooperation through subject, target, emotion, perception, pace, and action.
Master coaching for business and corporate strategy by defining problems, setting goals, and developing options to solve the right problem, while assessing root causes and managing clients' emotional states.
Explore goal setting in coaching, contrasting smart goals with dumb goals, outlining specific, measurable, achievable, relevant, and time-bound criteria, and highlighting how vision and challenges drive strategic conversations.
Coaching insights help clients distill at least five creative options by challenging boundaries, expanding resources, and reframing self-beliefs to enable fundamental changes like exploring new territories.
Shift from open questions to direct prompts to help a client commit to a specific action step, using a three step model and accountability prompts.
Apply Simon's seven strategy questions to stress-test your plan by defining a primary customer, aligning values, tracking key variables, and creating creative tension.
Explore discovery conversations to diagnose client needs, map company life cycle, and target strategy improvements across markets, resources, and leadership styles.
Diagnose the company life cycle stage, from early development to decline, to tailor coaching focus. Analyze market fit, value proposition, and infrastructure, like PMO and matrix structure, as growth evolves.
Explore how market impact shapes strategy through market research, megatrends, Pestel analysis, and Porter’s five forces, then apply segmentation, distribution channels, risks, and success metrics to craft differentiated opportunities.
Identify internal capabilities and core strengths, assess weaknesses, and measure performance to support team goals. Apply VRIO and value chain insights, and consider alliances and resources to sustain competitive advantage.
Explore five organizational configurations—simple structure, machine bureaucracy, professional bureaucracy, divisional structure, and ad hoc cracy projects—and how strategy aligns with structure under Mintzberg’s framework.
Explore managerial systems for large organizations, including planning, budgeting, performance targeting, and incentives, and distinguish core and support systems that align strategy with operations.
The balanced scorecard translates mission into four perspectives—financial, customer, internal processes, learning and growth. It links financial and operational data to strategy, guiding performance measurement, strategy implementation, and organizational alignment.
As a business coach or consultant, explore transformational, transactional, charismatic, coalitional, machiavellian, and complementary leadership styles, and learn to guide clients to choose right approach for task, team, and culture.
Explore how corporate culture evolves with maturity, linking core beliefs to leadership styles through seven types: prophet, barbarian, builder, explorer, administrator, bureaucrat, aristocrat, and synergist.
Explore how organizations balance stakeholders including owners, banks, customers, suppliers, and employees, and how shareholder value, customer focus, and decision-making structures shape a company's purpose and strategy.
Diagnose resistance and shape strategic interventions using the Adkar framework to surface the why, desire, knowledge, ability, and reinforcement needed for change to stick.
Explore coaching and consulting on business and corporate strategy, guiding discovery conversations and the approaches to strategy creation companies use to compete on the market.
Note: This course contains the use of artificial intelligence:
- Udemy Role-Play AI feature to make the course more practical and interactive;
- AI-generated Voice-Over since some students complained about my heavy accent;
This course is structured around four key sections, carefully designed to help you think, advise, and facilitate like a true strategist. Each section blends core strategy concepts, advisory techniques, and practical guidance on leading strategic conversations.
Whether you work with clients, lead your own organization, or advise portfolio companies, these sections will help you sharpen your thinking, structure your sessions, and engage decision-makers with confidence.
Section 1: How Do You Compete? Understanding Strategy Fundamentals to Guide Better Conversations
In this section, we set the foundation by exploring how organizations create competitive advantage. You’ll learn how to structure conversations around the essential components of strategy, ensuring your advice or facilitation is grounded in proven principles. We cover:
- How companies compete — through cost leadership, differentiation, focus, and beyond.
- Business models as a source of advantage — how to use the Business Model Canvas to analyze and improve business models.
- Corporate strategy and portfolio thinking — understanding how diversified companies allocate resources and manage their business units.
- Strategic positioning — using the Strategy Diamond to shape conversations around where and how organizations compete.
This section is packed with practical frameworks that help structure strategic dialogues — whether with CEOs, founders, or leadership teams.
Practice Opportunity: Throughout this section, you’ll find hands-on role-play scenarios to apply frameworks like the Business Model Canvas, Strategy Diamond, and BCG Matrix in realistic, advisory-style conversations.
Section 2: How Do You Create Strategy? Exploring Different Strategic Approaches and How to Facilitate Them
Organizations don’t all create strategy the same way — and understanding these differences is critical for anyone advising or leading. In this section, we dive into the major schools of strategy creation, helping you recognize how your clients, teams, or organizations approach strategic thinking — and how you can guide them more effectively.
We explore:
- Classic, deliberate strategy models — structured planning, long-term goals, and analytical rigor.
- Emergent, adaptive approaches — embracing change, learning, and experimentation.
- Positioning approaches (Porter) vs. entrepreneurial approaches (Mintzberg) — knowing when each applies.
- Innovative models — such as Design Thinking, Lean Startup, and Blitzscaling — and how these challenge traditional strategy thinking.
- Collectivistic approaches — how strategy can emerge through collaboration, dialogue, and iterative exploration.
You’ll leave this section with a deeper appreciation for how different contexts require different strategy habits — and how to challenge assumptions constructively.
Practice Opportunity: You’ll engage with practical scenarios that let you apply strategic thinking through tools like SWOT analysis and market experimentation — helping you practice the art of guiding teams beyond static plans.
Section 3: How Do You Build Buy-In? Facilitating Strategic Dialogues that Drive Alignment and Action
Even the best strategy fails without alignment and commitment. In this section, we shift from frameworks to the human side of strategy conversations — how to facilitate breakthrough dialogues, challenge thinking, and move leaders from debate to decisions.
We cover:
- The dynamics of strategic conversations — how to ask questions that unlock insight, not just opinions.
- How to lead through dialogue, not dictation — fostering clarity, alignment, and ownership.
- Techniques for overcoming resistance and cognitive bias — helping leaders confront blind spots.
- Using structured models for conversations — from the Six Thinking Hats to solution-focused methods like OSKAR and PRACTICE.
- Moving from analysis to action — how to close conversations with momentum, not just more complexity.
This is where you learn how to turn strategic insights into committed decisions — through conversation, facilitation, and challenge.
Practice Opportunity: You’ll have the chance to apply these techniques in simulated scenarios — from tense leadership discussions to structured team decision-making exercises.
Section 4: How Do You Diagnose? Leading Discovery Conversations That Shape Strategic Focus
Effective strategists are great diagnosticians. This final section helps you master the art of discovery — asking the right questions, uncovering the real issues, and shaping clarity through structured inquiry.
We explore:
- How to structure discovery conversations — moving from symptoms to root causes.
- Diagnosing industries and markets — using Porter’s Five Forces and other tools to analyze competitive dynamics.
- Identifying internal misalignments — from strategy to execution gaps.
- Designing strategic interventions — how to frame insights and next steps.
You’ll leave this section ready to lead conversations that not only reveal opportunities but also frame actionable, aligned strategies.
Practice Opportunity: Through realistic case-based exercises, you’ll practice leading diagnostic conversations that sharpen strategic focus and drive decisions.
Applied Practice: Role Play Activities
Throughout the course, you’ll find role-play scenarios designed to help you apply what you’ve learned in realistic, business-relevant contexts.
These scenarios allow you to practice advising, facilitating, and leading conversations on strategy topics — from business models to competitive analysis, from innovation to leadership alignment.
Note: These exercises are designed to evolve — we continuously refine and add new scenarios based on learner feedback and emerging trends, ensuring the course stays fresh and relevant.
What You’ll Gain By the End:
- A structured, professional approach to strategy conversations
- Practical tools to advise, challenge, and align leadership thinking
- Confidence in using proven frameworks with flexibility, not rigidity
- The ability to lead discussions that turn analysis into action
- Real-world practice through simulated scenarios