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Charm School for Accountants
Highest Rated
Rating: 4.5 out of 5(37 ratings)
173 students

Charm School for Accountants

Persuasiveness, influencing and relational skills for financial executives
Created byBruce Alexander
Last updated 8/2025
English

What you'll learn

  • Mastering first impressions: the unspoken signals that raise people’s expectations and favourably influence their interpretation of what you say next
  • Speaking so others want to listen: improving the clarity and expressiveness of your voice, sounding more believable
  • Leadership charisma: how natural leaders stand, move and look to convey authority, command attention and engender respect
  • Mastering group interaction: winning support from colleagues and clients by connecting with and leveraging their perspectives, attitudes and points of view
  • Maximising self-confidence: learn to control your nerves at pressure moments and communicate confidence that’s reassuring to people around you
  • Compelling presentations keynotes and speeches: the techniques great speechmakers use to inspire audiences and change minds
  • Multi-disciplinary thinking and accelerated creativity: tools and techniques for expanding your imagination and producing better new ideas and bolder innovation
  • Developing an on-camera personality and screen presence to be likeable and influential in the virtual world and the ‘new normal’
  • Winning the contest for ideas: being a powerful and persuasive advocate of your strategies and a boardroom champion for your innovations

Course content

4 sections16 lectures2h 19m total length
  • Introduction5:45

    Your journey to the most effective version of yourself begins here. Your expert instructor Bruce Alexander presents an overview of the four skills designed to enhance your personal credibility and maximise your opportunities in work and life.

  • Mastering First Impressions9:17

    What do you have to do to create a first impression? Absolutely nothing. You always create a first impression but it may not be one that works to your advantage. In this first skills session you'll learn how to manage those vital first few moments to create high expectations and a favourable interpretation of what you say and do next. 

  • Visual Interaction8:05

    When people understand you they say "I see" or "I get the picture." The mind works in pictures and communicating visually give you a language far more persuasive than words alone.

  • Improving Your Voice8:31

    When people say "That sounds good to me" are they responding to the merits of an idea or the way it sounded? The answer's both and this skills session give you expert techniques to develop a quietly authoritative voice that communicates with credibility.

  • Accelerated Dialogue10:44

    Think about the people you know who are interesting to talk to. Better still, be one of them. Here we unpack the keys to becoming more likeable through a conversational style that's engaging and always worth listening to.

Requirements

  • Awareness of the role of relational skills in winning the contest for ideas and developing a network
  • Adaptability to integrate advanced inter-personal skills with your specialised numerical training
  • Ambition to be a stronger advocate for your proposals in a competitive multi-disciplinary leadership context
  • Appreciation of the professional and personal value of a likable, interactive, outward-focused personality

Description

Do the numbers really 'speak for themselves'?

Senior financial executives know this already: the bigger your job, the worse the consequences of failing to get your point across.

Your senior role guarantees you fail worse if you don’t win others to your point of view or don’t convincingly advocate the strategies you know are right.

We say ‘the numbers speak for themselves’ but of course they don’t. You speak for the numbers. And too often Accountants, CFOs and Financial Controllers lose the contest of ideas to colleagues who are not smarter, just more persuasive.

The intelligence problem

Financial executives’ quick mental processes and advanced numerical skills are essential for their job. But they can also alienate them from senior colleagues with backgrounds in general management, sales or marketing.

Charm School for Accountants gives you the high level relational skills to build rapid rapport, powerfully advocate your ideas and win others to your point of view

For the first time, this program presents the high level skills essential for high-potential financial executives to be more engaging, interactive, credible, likeable, articulate, believable and persuasive.

About your instructor

Bruce Alexander received a standing ovation from a live audience of 7,000 financial advisors at the Million Dollar Round Table conference in Tokyo. Bruce knows how to get his point across.

Charm School for Accountants/CFOs distils the qualities of naturally persuasive people into workable interpersonal skills that give finance-based executives the personal charisma they need to be influential and effectively advocate their recommendations and win the contest for ideas.

Each of the twelve intensive sessions focuses on a key attribute of naturally influential, naturally charismatic people in a way that financial specialists can relate to and rapidly integrate into their financial role and negotiations with clients and colleagues.

Being Believable

Module 1 teaches you four vital interpersonal/relational skills. You’ll master creating first impressions, improving your voice, looking like a leader and interactive conversational techniques.

‘Analytical’ describes a career skill, not your ideal personality. Don’t let your accounting background dictate all of who you are!

Being Persuasive

In Section 2 you’ll acquire multi-disciplinary thinking, self-confidence, expressing ideas persuasively and making convincing boardroom presentations that produce lasting change.

Colleagues and clients will appreciate the difference and this in turn will build your self-esteem, outward focus and ability to make friends and business connections easily.

Being Influential

Module 3 shows how to develop an on-camera persona to master video conferencing, boost your creative imagination, make impactful speeches to large audiences and remain influential at the highest levels.

Once you master these career-changing skills you’ll wonder why you waited so long to acquire them.

Take the first step now and enrol - no-one's going to do it for you! Remember, this information-rich course comes with a no-questions 30-day money back guarantee. You can examine the course content below and view a preview video by clicking the play button upper right.


Who this course is for:

  • Corporate Accountants, CFOs, Financial Controllers, high potential accounting/business graduates