
The point to remember is that, if you understand resellers, you can help them. If you address real concerns, you will gradually gain loyalty and increase your share of resources. This video will help you to better understand your partners.
You can see our chart: despite the number of resellers we mentioned, all these can be grouped into two broader categories: 1 Volume Resellers 2 Value Resellers
İn this video we will explain about qualifying your prospective partners.
In the last section we spoke briefly about mapping your territory and choosing the right partners in the right areas.
How do you know if a partner represents a good fit with your strategy?
In this video we will explain reseller recruitment stage.
Traditionally, we have described the recruitment process in the same way as a direct selling cycle.
An account manager has the opportunity to become more than just a sales rep: to become a strategic business partner in our relationship ….. Potentially even a person on our board of directors……an indispensable player involves not only on the products and the account issues on a day to day basis, but also the strategic planning
Channel Coordination training will teach you, how to manage your distribution channel, and dealer channel, or some companies call them solution partners.
Every Channel Manager and channel account manager must be the architects of the channel. You should define what type of resellers you want to deal with and how you want to position these resellers. You should decide which end users will work with your own direct sales force and which one with the channel.