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Fundraising Mastery for Nonprofit Professionals
Rating: 3.9 out of 5(3 ratings)
8 students

Fundraising Mastery for Nonprofit Professionals

Managing & Leading Fundraising Initiatives to Build a Culture of Philanthropy
Last updated 3/2025
English

What you'll learn

  • The unique duties of staff in organizing and operationalizing nonprofit resource generation, & ensuring continuity across the seasons of a nonprofit's lifecycle
  • Tangible and intangible resources that can be pursued to support your mission.
  • Ways to define nonprofit fundraising and resource generation in terms of both success and performance.
  • Quantitatively and qualitatively measuring nonprofit fundraising abilities and effectiveness in your organization.
  • Five means of managing nonprofit fundraising initiatives and activities, and four means of leading toward a culture of philanthropy.
  • How staff "clusters" can activate their fundraising abilities in different strategic ways.
  • The differences between "information" and "input" in the context of fundraising data.
  • How to gather both historical and current capacity data to understand our nonprofit team's fundraising abilities.
  • The positives (and potential negatives) of the "flywheel effect" on our fundraising practices.

Course content

8 sections16 lectures55m total length
  • What you can expect in this lesson0:52

    Welcome to our lesson on Staff Fundraising! Here's a quick overview of what you can expect in this lesson.

    In these first lessons we will take a look at how we define “staff fundraising,” why fundraising matters, and what skills are needed to build up your own fundraising skills this important capacity in your nonprofit. We’ll also take a look at how we can recognizing effective staff fundraising in your own and other nonprofits.

    While it may seem like staff fundraising is a pretty straightforward concept that lies squarely within your development department, we hope that you’ll get an understanding of how every team member in a nonprofit can be a part of fundraising success!

    Let’s jump in on our first lesson.

    *Note that a transcript of all audio is available for download on the lessons to come, as well as an audio-only version of the lessons. You can always turn on closed-captions on the video player settings above.

  • What is staff fundraising?4:31

    In this lesson, we'll jump in on an overview of what staff fundraising is.

    Be sure to download the transcript to begin building your reference library, and also feel free to use the audio-only download below for on-the-go learning.

  • Why does staff fundraising matter?2:43

    Now that you have some basics about the topic, let's take a look at why staff fundraising matters.

    Remember, you can download the transcript for this video below, and can also turn closed captions on and off for your convenience.

  • Check your learning

Requirements

  • No prerequisites needed!

Description

About this topic...

Fundraising is a collective effort that, when approached effectively, involves every member of a nonprofit's staff contributing to achieving financial sustainability. By integrating fundraising into daily activities, staff can create a cohesive and unified message that maximizes outreach and engagement. Understanding and developing fundraising skills are essential for all nonprofit team members, as it empowers them to contribute meaningfully to the organization's success, fosters a culture of collaboration and accountability, and ensures the long-term financial stability needed to advance the nonprofit's mission.

Who is this course for?

Nonprofit staff who are in, or work closely with, the development department will benefit from this fresh take on resource generation. Those who support or are interested in getting into fundraising will also enjoy this exploration of how to take action to get the funds and resources necessary for your nonprofit to be successful!

This course explores the following Korn Ferry competencies:

  • Action Orientation

  • Courage

  • Interpersonal Savvy

  • Persuasion

  • Instilling Trust

What You Will Learn

  • The unique duties of staff in organizing and operationalizing nonprofit resource generation, and ensuring continuity across the seasons of a nonprofit's lifecycle.

  • Five means of managing nonprofit fundraising initiatives and activities, and four means of leading toward a culture of philanthropy.

  • Tangible and intangible resources that can be pursued to support your mission.

  • How staff "clusters" can activate their fundraising abilities in different strategic ways.

  • Ways to define nonprofit fundraising and resource generation in terms of both success and performance.

  • The differences between "information" and "input" in the context of fundraising data.

  • Quantitatively and qualitatively measuring nonprofit fundraising abilities and effectiveness in your organization.

  • How to gather both historical and current capacity data to understand our nonprofit team's fundraising abilities.

  • Setting nonprofit fundraising improvement goals that stand on the five key skills of revenue-generation.

  • The positives (and potential negatives) of the "flywheel effect" on our fundraising practices.

Who this course is for:

  • Nonprofit staff who are in, or work closely, with the development department will benefit from this fresh take on resource generation.