
Welcome to our lesson on Staff Fundraising! Here's a quick overview of what you can expect in this lesson.
In these first lessons we will take a look at how we define “staff fundraising,” why fundraising matters, and what skills are needed to build up your own fundraising skills this important capacity in your nonprofit. We’ll also take a look at how we can recognizing effective staff fundraising in your own and other nonprofits.
While it may seem like staff fundraising is a pretty straightforward concept that lies squarely within your development department, we hope that you’ll get an understanding of how every team member in a nonprofit can be a part of fundraising success!
Let’s jump in on our first lesson.
*Note that a transcript of all audio is available for download on the lessons to come, as well as an audio-only version of the lessons. You can always turn on closed-captions on the video player settings above.
In this lesson, we'll jump in on an overview of what staff fundraising is.
Be sure to download the transcript to begin building your reference library, and also feel free to use the audio-only download below for on-the-go learning.
Now that you have some basics about the topic, let's take a look at why staff fundraising matters.
Remember, you can download the transcript for this video below, and can also turn closed captions on and off for your convenience.
In this lesson, we'll look at the key skills related to skills that build your staff fundraising capacity. Remember: skills can be learned, practiced, and developed over time, so if you feel that you have a little (or a lot of!) room for improvement, know that you're on the right track!
In this lesson, we'll bring together our learning on why staff fundraising capacity matters and the skills needed to work effectively in this capacity. We'll answer the question "What does effective staff fundraising look like?" and also consider how we measure some of the key indicators of staff fundraising capacity success.
Be sure to download the transcript to not only review your learning but also to see the research references used in this lesson.
Now that we know what effective staff fundraising might look like, let's take a look at how we can measure it in action.
Remember, you can download the transcript for this video below, and can also turn closed captions on and off for your convenience.
Welcome to the silver badge series on How to Build Your Staff Fundraising Abilities! Here's a quick overview of what you can expect in this lesson.
We’ve now taken a look at what staff fundraising is and what it includes, including leadership and management aspects. We’ve also taken an initial glance at the skills you can build to enhance your own capacity in this area, even if you aren’t officially a fundraiser!
Now let’s turn our attention to how we build up our staff fundraising capacity. In this series of lessons we’ll look at how we can create an action plan surrounding our team’s fundraising growth, how to gather information from the team to improve their effectiveness, and how we can set goals for ourselves and our organization regarding staff fundraising.
Let’s get started in learning about how to make great fundraising a reality for our nonprofits!
*Remember that a transcript of all audio is available for download below, and you can always turn on closed-captions on the video settings above.
In this lesson, we'll jump get ready to do some action planning around how to build your own staff fundraising abilities, and look closely at how you can make (or support) a really great plan for positive change in your own nonprofit.
Be sure to download the transcript to not only review your learning.
Now that we have a little bit of foundation in action planning, let's think about how we can apply this to your organization.
Remember, you can download the transcript for this video below, and can also turn closed captions on and off for your convenience.
In this lesson, we'll look at what types of information can be gathered, shared, analyzed, and used to improve an organization's work in staff fundraising.
Be sure to download the transcript to not only review your learning but also to see the research references used in this lesson.
We've talked about action planning and information sharing, but what about reaching success? Goals are a means of knowing whether you have made the change you wanted (or missed the mark), and defining them about organizational capacity means we will continually strive to improve.
Be sure to download the transcript to review your learning.
Goals can get us to new levels of functionality in many areas of our organization. We'll next consider how setting goals to advance your fundraising skills can be successful both at the individual and team levels.
Remember, you can download the transcript for this video below, and can also turn closed captions on and off for your convenience.
We’ve covered a lot of ground! In our first two series of lessons on staff fundraising capacity, we’ve learned what staff fundraising is and what it includes, the leadership and management aspects of its effective use, and the skills you’ll use to enhance your own capacity in this area, whether you work in development or not! We’ve also learned how to build up staff fundraising capacity by action planning, input gathering, and goal setting for ourselves and our nonprofit.
In this final series of lessons on staff fundraising capacity, we’ll talk about the motivation needed to build this capacity in yourself and your nonprofit, and you’ll have the opportunity to complete a personal learning plan for yourself to determine what you want to accomplish and how you want to grow in your own fundraising abilities!
Let’s jump in!
*Note that a transcript of all audio is available for download below, and you can always turn on closed-captions on the video settings above.
In this lesson, we'll look at how you can generate momentum and motivation around staff fundraising in your organization. Be sure to download the transcript to not only review your learning but also to see the research references used in this lesson.
Motivation doesn't always have to be a serious subject: let's look now at a few ways to have fun keeping your energy up and building up the team spirit to improve generating momentum and motivation around staff fundraising.
Remember, you can download the transcript for this video below, and can also turn closed captions on and off for your convenience.
In this final teaching lesson on how everyone can participate in improving their own and their organization's capacity to raise funds for the organization, we're bringing together all our learning into a capstone video on how we can grow from everything we've covered thus far!
Be sure to download the transcript to get the big picture on everything we've covered in all the lessons that led up to this point!
About this topic...
Fundraising is a collective effort that, when approached effectively, involves every member of a nonprofit's staff contributing to achieving financial sustainability. By integrating fundraising into daily activities, staff can create a cohesive and unified message that maximizes outreach and engagement. Understanding and developing fundraising skills are essential for all nonprofit team members, as it empowers them to contribute meaningfully to the organization's success, fosters a culture of collaboration and accountability, and ensures the long-term financial stability needed to advance the nonprofit's mission.
Who is this course for?
Nonprofit staff who are in, or work closely with, the development department will benefit from this fresh take on resource generation. Those who support or are interested in getting into fundraising will also enjoy this exploration of how to take action to get the funds and resources necessary for your nonprofit to be successful!
This course explores the following Korn Ferry competencies:
Action Orientation
Courage
Interpersonal Savvy
Persuasion
Instilling Trust
What You Will Learn
The unique duties of staff in organizing and operationalizing nonprofit resource generation, and ensuring continuity across the seasons of a nonprofit's lifecycle.
Five means of managing nonprofit fundraising initiatives and activities, and four means of leading toward a culture of philanthropy.
Tangible and intangible resources that can be pursued to support your mission.
How staff "clusters" can activate their fundraising abilities in different strategic ways.
Ways to define nonprofit fundraising and resource generation in terms of both success and performance.
The differences between "information" and "input" in the context of fundraising data.
Quantitatively and qualitatively measuring nonprofit fundraising abilities and effectiveness in your organization.
How to gather both historical and current capacity data to understand our nonprofit team's fundraising abilities.
Setting nonprofit fundraising improvement goals that stand on the five key skills of revenue-generation.
The positives (and potential negatives) of the "flywheel effect" on our fundraising practices.