
Transition from engineering to marketing and business development in healthcare unfolds through customer focus and cross-disciplinary growth. Keep doors open to expand capabilities and guide leadership evolution.
Leadership stories from my career in healthcare innovation shows how military training meets business strategy; preparation matters, but true leadership tests adaptability and uses resources to overcome adversity.
Lead through a crisis by maintaining clarity when others panic during a dangerous MRI incident, while prioritizing safety training for engineers and MRI's disease-detection benefits.
Lessons from this story demonstrate that patient outcomes depend on reliable imaging equipment and on professional responsibility, especially when representing the organization in high-stakes hospital settings.
Learn how Ben Bauer's unidirectional microphone design transformed broadcast audio. Discover how mentorship and blending theory with hands-on experimentation drive innovation.
Bridge between Pixar and Philips: explore how Pixar image computer enabled 3d visualization of CT and MRI data, volume rendering, and surgical planning, transforming healthcare innovation.
We celebrate the completion of the course and encourage you to continue applying the tools and skills learned, drawing on leadership stories from my career in healthcare innovation.
You can learn the principles of leadership from a textbook. But textbooks rarely tell you what to do when your carefully developed plan fails, when an employee is struggling, when a merger creates resistance, or when everyone in the room suddenly turns to you for an answer.
That's where this course begins. This isn't a collection of leadership theories. It's a collection of real stories—and the lessons I took from them. Some involve decisions that changed the direction of my career. Others involve mentors who changed the way I thought about leadership. There were crises, mistakes, difficult employees, acquisitions, unexpected opportunities, and moments when I simply didn't know what to do.
Not everything worked. And that's part of the point. Real leadership is messy. People are unpredictable. Plans change. And sometimes the lesson doesn't become obvious until years later. This course explores what happens when the leadership principles we learn meet the realities of actually leading people.
WHO IS THIS COURSE FOR?
This course is for anyone who leads people—or expects to. You may be a new manager, an experienced executive, a project or product leader, or someone preparing for your first leadership opportunity. You won't find formulas for becoming a “great leader.” Instead, you'll encounter real situations and be encouraged to think about a simple question: What would I have done?
WHY LEARN THIS FROM ME?
I've had the unusual opportunity to experience leadership from two very different perspectives. I've spent much of my career doing it—leading teams, managing organizations, developing people, handling difficult situations, and eventually serving as president of a healthcare technology company.
And I've spent many years teaching it to graduate business students.
That combination has taught me something important: knowing the principles and applying them when real people and real consequences are involved can be very different things. My teaching style is pragmatic. I'll tell you what happened, what I did, what worked, what didn't—and what I learned. These aren't case studies about someone else's company.
They're the scars, surprises, mistakes, and lessons from my own journey. And if one of those stories helps you handle a difficult leadership moment a little better, this course will have accomplished exactly what I intended.