Career Development (1 of 2): Your Brand, Plain & Simple
What you'll learn
- What is important to hiring managers.
- How to build your "brand".
- How to prepare yourself for an interview.
- How to find new opportunities.
- There are no course requirements or prerequisites.
Whether you are trying to land your first job, trying to get promoted within your current organization or trying to advance your career at a new organization, successfully "marketing and selling " yourself is critical. It is not something that comes naturally to many of us.
Are you curious about what an interviewer or hiring manager is looking for and what will be the basis for that person hiring you or moving on to the next candidate? This course will give you that view from the "other" side of the interviewing table from someone who has sat in that "other" chair for many years.
The topics covered in this "Finding & Landing That New Job" module are:
What is Important to You?
Identify and Build Your Brand
Build Your Story
Build Your Resume
Your Digital Footprint
A followon course will address the job interview and negotiating your new salary.
This "PLAIN AND SIMPLE" series strives to describe the hiring process in a simple and easy to understand manner. It is not the classic approach to job searching and interviewing. It is a practical view of the hiring process through the eyes of the hiring manager and what goes through their minds in the final selection of the winning candidate.
The content of the series is based on the author's 35 plus years experience in hiring at all levels in the organization from the entry level position through senior executive management. In addition, it is based on 15 years teaching at the graduate level in the University environment.
Who this course is for:
- Those who are applying for their FIRST job
- Those who are seeking to getting promoted WITHIN their CURRENT organization
- Those who are seeking a NEW opportunity within their CURRENT organization
- Those who are seeking a NEW opportunity with a NEW organization.
Tom Giordano is a 28 year veteran of Philips Healthcare. He retired in 2005 as Vice President of Marketing, where he was responsible for 240 marketing professionals and several billion dollars in product. Through his career, Tom held a wide variety of positions of increasing responsibility at Philips, starting in engineering, progressing to product management, then marketing management and finally senior level business leadership. In 2004, he was awarded the prestigious Presidential Award from Philips for forming a new entrepreneurial business unit that tripled sales in 18 months. Tom played a key role as a course developer and instructor in the management development and executive training efforts with the Philips High Potential Development Center.
Following his retirement from Philips, Tom joined the adjunct faculty of the graduate business schools of the University of New Haven in Connecticut and the University of Washington in Seattle. He currently holds a positiion as "Executive in Residence" at the University of New Haven and continues to teach there with exceptionally high student reviews.
In 2009, while teaching at UW and UNH, he became President of Sectra Healthcare North America for 2 years to lead a very successful turnaround effort.
Tom built a very successful internship program between Philips and the University of Washington and served as a mentor there for 15 years. He also served as a mentor in the University of Washington mentor program and was featured in the book "Mentoring Moments" by Susan Canfield.
Tom serves as chairman of the Patient Advisory Council of Saint Vincent's Hospital in Bridgeport, CT
Tom holds executive coaching certifications with both Lore International and Tilt 360. He holds a BS in Electrical Engineering from Drexel University in Philadelphia and a MS degree in Engineering from the University of Florida.