Businesstelling: the FULL course in Business Storytelling

Welcome to "Better Stories, Better Results", the 2nd section of the course.

This is the 1st of 3 lessons in this section.

In this lesson we will:

1. Introduce the concept of our results depend on our stories;

2. Identify which are the most relevant drivers to deliver results;

3. Look at how successful brands tell successful stories.

To complete this lesson successfully please watch the video and then click on the 2 links in the notes below to watch the YouTube videos mentioned in the lesson:

- New iPad Pro 2020: https://www.youtube.com/watch?v=nnZeDt2c8Yo

- "Loretta", Super Bowl Commercial 2020: https://www.youtube.com/watch?v=6xSxXiHwMrg

Enjoy!

This is the 2nd lesson of the "Better Stories, Better Results" section.

In this lesson we will:

1. Analyse why and how the 2 brand-stories watched previously are successful;

2. Dive deeper into the power of an effective call to action;

3. Show how to maximise the effectiveness of a call to action.

Enjoy!

This is the 3rd and last lesson of the "Better Stories, Better Results" section.

In this lesson we will:

1. Analyse the answers to the question "Does your story successfully call your audience to action?" that we asked to 100 business people globally;

2. Measure the impact of calling the audience to action more effectively;

3. Review the 3 Key Learning of this 2nd section.

Enjoy!

Welcome to "Why learn BusinessTelling?", the 3rd section of the course.

This is the 1st of 4 lessons in this section.

In this lesson we will:

1. Understand why BusinessTelling is the right methodology to activate your audience successfully;

2. Define the concept of Actionable Stories;

3. Look at 4 real examples from famous brands launching their brand new products.

To complete this lesson successfully please watch the video and then click on the 4 links in the notes below to watch the YouTube videos mentioned in the lesson:

• Nokia N82 (June 2007): https://www.youtube.com/watch?v=v4i5NttcRuU

• Samsung E-700 (March 2007): https://www.youtube.com/watch?v=xgU4izdAd44

• Blackberry Pearl 8310 (April 2007): https://www.youtube.com/watch?v=nCq3Qt7FrfQ

• Apple iPhone 1 (June 2007): https://www.youtube.com/watch?v=ubxxk11Hx1U

Enjoy!

This is the 2nd lesson of the "Why learn BusinessTelling?" section.

In this lesson we will:

1. Look more in details at the 4 brand-stories reviewed in the previous lesson;

2. Analyse their performances over a 3-year time window;

3. Identify which brands have delivered better performance.

Enjoy!

This is the 3rd lesson of the "Why learn BusinessTelling?" section.

In this lesson we will:

1. Understand how and why some stories deliver better results;

2. Share the 3 Key Takeaways;

3. Learn how to move from Storytelling to BusinessTelling.

Enjoy!

This is the 4th and last lesson of the "Why learn BusinessTelling?" section.

In this lesson we will:

1. Learn what makes a story not actionable;

2. Reveal what the ultimate enemy of action is and why;

3. Look at the 3 Key Takeaways.

Enjoy!

Welcome to the 4th section of the course "What is BusinessTelling?".

This section has 1 lesson.

In this lesson we will:

1. Start defining what BusinessTelling is;

2. Share how and where BusinessTelling has been developed;

3. Look at the 3 Key Takeaways of this 4th section.

Enjoy!

Welcome to "How BusinessTelling works", the 5th section of the course.

This is the 1st of 15 lessons in this section.

In this lesson we will:

1. Introduce the Path to Results;

2. Define the 4 key elements that compose the Path to Results;

3. Deep dive into each of these 4 elements to understand how to deliver results.

Enjoy!

This is the 2nd lesson of the "How BusinessTelling works" section.

In this lesson we will:

1. Introduce 2 new concepts: Area of Control and the Area of Influence;

2. Define the key elements composing each area;

3. Deep dive into the Area of Control.

Enjoy!

This is the 3rd lesson of the "How BusinessTelling works" section.

In this lesson:

1. We will introduce how to unleash the power of ideas;

2. Then we will look at what people usually do when they want to frame or define an idea;

3. And finally we will learn how to unleash the power of ideas in the most effective way.

Enjoy!

This is the 4th lesson of the "How BusinessTelling works" section.

In this lesson:

1. Introduce the WHY: the 1st step to apply Start with WHY;

2. Look at the key elements that compose the WHY;

3. Look at the WHY in action.

To complete this lesson successfully please watch the video lesson and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Once completed the lesson, use this link: http://brandpersonalityquiz.com to know more about the Brand Archetype world and to take Quiz where you will discover your own Brand Archetype out of the 12 defined by Margaret Mark. Estimated time: 15 minutes.

Enjoy!

This is the 5th lesson of this "How BusinessTelling works" section.

In this lesson we will:

1. Introduce the HOW: the 2nd step to apply Start with WHY;

2. Look at the key elements that compose the HOW;

3. Look at the HOW in action.

To complete this lesson successfully please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 6th lesson of the "How BusinessTelling works" section.

In this lesson we will:

1. Introduce the WHAT: the 3rd step to apply Start with WHY;

2. Look at the key elements that compose the WHAT;

3. Look at the WHAT in action.

To complete this lesson successfully please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 7th lesson of the "How BusinessTelling works" section.

In this lesson we will:

1. Review all what you need to apply Start with WHY;

2. Conclude the unleash the power of ideas part;

3. Introduce the next key topic: create actionable stories.

Enjoy!

This is the 8th lesson of the section "How BusinessTelling works" section.

In this lesson we will:

1. Introduce how to create actionable stories;

2. Look at the first 2 key elements necessary to create an actionable story;

3. Learn how to define results in a smart way.

To complete this lesson successfully please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 9th lesson of the "How BusinessTelling works" section.

In this lesson we will:

1. Discover the other 3 key elements necessary to create an actionable story;

2. Look at what people usually do when they want to create and share a business story;

3. Learn from where to start to create actionable stories more effectively.

Enjoy!

This is the 10th lesson of this "How BusinessTelling works" section.

In this lesson we will:

1. Present the 1st key element to define your AUDIENCE effectively: WHO;

2. Dive into the 2nd key element: WHY;

3. Analyse the 3rd and last key element: ACTION.

To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 11th lesson of the "How BusinessTelling works" section.

In this lesson we will:

1. Discover what it means to become an effective TELLER;

2. Learn that there is always a TELLER;

3. Look at the TRIAD: the 3 key elements to come an effective TELLER.

Enjoy!

This is the 12th lesson of the "How BusinessTelling works" section.

In this lesson we will:

1. Present the 1st key element needed to become an effective TELLER: BRAIN;

2. Dive into the 2nd key element: HEART;

3. Analyse the 3rd and last key element: BODY.

To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 13th lesson of the "How BusinessTelling works" section.

In this lesson we will:

1. Discover how to create CONTENT about what the audience needs to know to take action;

2. Look at the most effective approach to how to reduce complexity;

3. Dive into this approach to make sure you will master it when creating your actionable content.

Enjoy!

This is the 14th lesson of the "How BusinessTelling works" section.

In this lesson we will:

1. Present the 1st key element needed to apply the Less is More approach: PURPOSE;

2. Dive into the 2nd key element: MARKERS;

3. Analyse the 3rd and last key element: PERSPECTIVE.

To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 15th and last lesson of the "How BusinessTelling works" section.

In this lesson we will:

1. Sum-up the 5 key elements needed to create actionable stories;

2. Review how to deliver a successful Path to Results;

3. Look at the 3 Key Takeaways of this 5th section.

Enjoy!

Welcome to "Your Actionable Story", the 6th section of the course.

This is the 1st of 10 lessons in this section.

In this lesson we will:

1. Learn that it’s time to travel…;

2. Introduce the 2 tools you need to make your audience "travel";

3. Analyse the first tool, the COMPASS, and how to use it effectively to create your actionable story.

To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 2nd lesson of the "Your Actionable Story" section.

In this lesson we will:

1. Learn why it’s important to have a MAP to make your audience travel;

2. Explain the difference between receivers and players;

3. Present the 6 steps that compose The T.R.A.V.E.L. Map.

Enjoy!

This is the 3rd lesson of the "Your Actionable Story" section.

In this lesson we will:

1. Learn why Takeoff is so important to create an actionable story;

2. Learn how Takeoff works;

3. Look at Takeoff in action.

To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 4th lesson of the "Your Actionable Story" section .

In this lesson we will:

1. Learn why Relate is so important to create an actionable story;

2. Learn how Relate works;

3. Look at Relate in action.

To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 5th lesson of the "Your Actionable Story" section.

In this lesson we will:

1. Learn why Assess is so important to create an actionable story;

2. Learn how Assess works;

3. Look at Assess in action.

To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 6th lesson of the "Your Actionable Story" section.

In this lesson we will:

1. Learn why Visualise is so important to create an actionable story;

2. Learn how Visualise works;

3. Look at Visualise in action.

To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 7th lesson of the "Your Actionable Story" section .

In this lesson we will:

1. Learn why Execute is so important to create an actionable story;

2. Learn how Execute works;

3. Look at Execute in action.

To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 8th lesson of the "Your Actionable Story" section.

In this lesson we will:

1. Learn why Landing is so important to create an actionable story;

2. Learn how Landing works;

3. Look at Landing in action.

To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 9th lesson of the "Your Actionable Story" 6th section.

In this lesson we will:

1. Review all what you need to create your actionable story effectively;

2. Focus on the importance of practice, practice and practice;

3. Explain the power of momentum.

To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.

Enjoy!

This is the 10th and last lesson of the "Your Actionable Story" section.

In this lesson we will:

1. Look at the 3 Key Takeaways of this 6th section;

2. Review the key topics of the previous 5 sections;

3. Introduce the WHY behind the next BONUS section.

Enjoy!

Welcome to "BONUS - Case Study", the 7th section of the course.

This is the 1st of 9 lessons in this section.

In this lesson we will:

1. Reveal the Brand behind the Case Study;

2. Review all the BusinessTelling tools we will use during this Case Study;

3. Look at the full Case Study deck both in video and in PDF.

To complete this lesson successfully, please watch the video and download the PDF version of the Airbnb first pitch deck from the link here below (in the next lessons you will find the same link so if you have downloaded once you are all set).

Enjoy!

This is the 2nd lesson of the "BONUS - Case Study" section.

In this lesson we will:

1. Apply the Compass using the BusinessTelling Canvas (downloadable in PDF from the link in the notes here below);

2. Analyse together where to start from when filling the Compass;

3. Look at how to start from the final destination to the Case Study.

To complete this lesson successfully, please watch the video and download the PDF version of the Airbnb first pitch deck from the link here below (in the next and previous lessons you will find the same link so if you have downloaded once you are all set).

Enjoy!

This is the 3rd lesson of the "BONUS - Case Study" section.

In this lesson we will:

1. Analyse the first cardinal direction, the IDEA, starting with WHY the idea exists;

2. Look at HOW to bring the idea to life;

3. Define WHAT the idea is about.

To complete this lesson successfully, please watch the video and download the PDF version of the Airbnb first pitch deck from the link here below (in the next and previous lessons you will find the same link so if you have downloaded once you are all set).

Enjoy!

This is the 4th lesson of the "BONUS - Case Study" section.

In this lesson we will:

1. Analyse the second cardinal direction, the AUDIENCE, starting with WHO is who;

2. Look at WHY would the story be relevant for them;

3. Define the SMART action you need from them.

To complete this lesson successfully, please watch the video and download the PDF version of the Airbnb first pitch deck from the link here below (in the next and previous lessons you will find the same link so if you have downloaded once you are all set).

Enjoy!

This is the 5th lesson of the "BONUS - Case Study" section.

In this lesson we will:

1. Analyse the third cardinal direction, the TELLER, using the TRIAD and starting with BRAIN;

2. Look at HEART;

3. Dive into BODY.

To complete this lesson successfully, please watch the video and download the PDF version of the Airbnb first pitch deck from the link here below (in the next and previous lessons you will find the same link so if you have downloaded once you are all set).

Enjoy!

This is the 6th lesson of the "BONUS - Case Study" section.

In this lesson we will:

1. Analyse the fourth cardinal direction, the CONTENT, starting with PURPOSE;

2. Look at MARKERS;

3. Dive into PERSPECTIVE.

To complete this lesson successfully, please watch the video and download the PDF version of the Airbnb first pitch deck from the link here below (in the next and previous lessons you will find the same link so if you have downloaded once you are all set).

Enjoy!

This is the 7th lesson of the "BONUS - Case Study" section.

In this lesson we will:

1. Apply The T.R.A.V.E.L. Map, using the BusinessTelling Canvas, starting with Takeoff.

2. Analyse the second step of the Map: Relate;

3. Dive into the third step: Assess.

To complete this lesson successfully, please watch the video and download the PDF version of the Airbnb first pitch deck from the link here below (in the next and previous lessons you will find the same link so if you have downloaded once you are all set).

Enjoy!

This is the 8th lesson of the "BONUS - Case Study" section.

In this lesson we will:

1. Apply the fourth step of The T.R.A.V.E.L. Map with Visualise;

2. Analyse the last 2 steps of the Map: Execute and Landing;

3. Look at The TRAVEL Map video summary and at the final RESULTS.

To complete this lesson successfully, please watch the video and download the PDF version of the Airbnb first pitch deck from the link here below (in the next and previous lessons you will find the same link so if you have downloaded once you are all set).

Enjoy!

This is the 9th and last lesson of the "BONUS - Case Study" section.

In this lesson we will:

1. Look at the Top 3 Key Learning of this 7th section;

2. Recap what you have learnt during this complete course in BusinessTelling;

3. Share how to keep learning and to stay in touch with BusinessTelling.

To complete this lesson successfully, please watch the video and download the PDF version of the Airbnb first pitch deck from the link here below (in the next and previous lessons you will find the same link so if you have downloaded once you are all set).

Enjoy!