Blogging to Generate Leads: Business Blogging Essentials

Name: Blogging to Generate Leads: Business Blogging Essentials
Rating: 4.0 (45 reviews)

The A-Z Blogging guide to generating leads and sales in your business through blogging with Wordpress.

Created byKraig Mathias

Last updated 2/2015

English

English [Auto],

What you'll learn

Create a blog using Wordpress that helps them build a network, an online platform or a business
Decide on a domain name for their blog that fits their niche and their goals
Set up a professional email address on their domain
Install a Wordpress site and get it live on the internet
Customize the look and feel of their website
Protect their website from hackers
Back up their website on a daily basis
Comfortably reach out to other bloggers or businesses in their niche to develop partnerships
Understand all the technology needed to create and run a blog

Course content

8 sections • 20 lectures • 2h 26m total length

Tips for Going Through The Course6:59
Launch a live business blog by setting up hosting, a domain email, RSS, and an opt-in bribe. Build key pages, optimize for Google, write epic content, and grow your audience.

Coming Up with a Blog that Fits Your Business Goals5:55
Define clear business goals, identify a narrow focus, and name your blog to fit your brand and audience, building a credible community of readers and subscribers.
Getting Your Blog Live6:23
Setting Up an Email Address on Your Domain5:56
Set up a professional domain email by creating an address on Bluehost, linking it to Gmail via POP3, configuring SMTP, and using a domain-based from address.

Building Your Subscriber Base9:23
Discover how to build your subscriber base by configuring an RSS feed, using FeedBurner, and setting up opt-in forms with an email service that includes autoresponder features for growth.
Creating Your Site's Key Pages6:44
Create your site’s key pages to connect with readers, including an about page, a contact page, an opt-in, and easy access to archives plus privacy, disclosures, and terms.
Configuring Your Site for Google9:18
Configure your site for Google by setting up Google Analytics, optimizing titles and meta descriptions with Yoast, and creating and submitting a sitemap to Google via Google Webmaster Tools.
Implementing an Automated Site Backup7:57
Learn to implement a daily automated site backup for your blog, compare backup services, set up vault press with jetpack, and test restoration to ensure quick recovery.
Protecting Your Site Against Hackers6:48
Learn why securing your WordPress site matters, install and configure the iThemes Security plugin, prioritize fixes, and maintain daily backups to protect against hackers.
Customizing Your Site's Look and Feel6:20
Customize your WordPress site by finding, installing, and activating a theme (free or premium) and setting up top and footer menus.
Writing Epic Content10:41
Identify what your audience values and deliver high-quality, evergreen content; publish text, video, podcasting, and guest posting regularly to grow subscribers and showcase your expertise.

Connecting with Other Bloggers Who May Be Potential Business Partners5:37
Connect with other bloggers to grow your audience and form win-win partnerships. Reach out to influencers, attend industry conferences, and collaborate on content to drive mutual traffic.
Connecting with Your Audience8:12
Connect with your audience by responding to comments, encouraging email interactions, and using Skype, Google Hangouts, and webinars to build relationships, community, and leads.

How to Set Up Your Email Opt-In Process with AWeber Video8:44
Set up an effective email opt-in process using AWeber by building sign-up forms, crafting the opt-in bribe, and delivering via double opt-in, welcome pages, and autoresponder emails.
How to Use Google Analytics to Track Your Stats Video7:48
Learn to configure Google Analytics on WordPress, track visits, page views and real-time audience activity, analyze traffic sources, and set up goals to optimize blogging for leads.
My 5 Favorite Additional Free WordPress Plugins Video6:54
Discover five essential WordPress plugins for branding and lead generation, including a favicon plugin, anti-spam, comment reply notification, pretty link lite, and a sharing buttons plugin.

How to Start a Podcast for Less than $100 Video7:25
Learn how to start a podcast for under $100 by turning your blog into a voice with the PowerPress plugin, Audacity, and Lipson, and publishing to iTunes.
Tips on Money, Blogging and Launching Your Business16:47
Discover how Paula Pant built a solo business by blogging about personal finance, freelancing, and audience growth, turning a blog into a lead-generating revenue stream.

Requirements

You'll need a computer with access to the internet and the determination to take action and follow through on making things happen

Description

JOIN 11,000+ STUDENTS LEARNING HOW TO GENERATE LEADS FROM BLOGGING! SEE HOW TO BLOG YOUR WAY TO MORE LEADS AND MORE BUSINESS.

In this course, I'll be teaching you the exact methods that I used to create my blog, Create My Independence from nothing to over 1,100 subscribers and a half a million page views, enabling me to build relationships with hundreds of people and create an independent online business of my own.

What is my experience on the topic? I've been blogging for over three years. I'm almost completely self taught (hundreds of hours of trial and error). I've exchanged hundreds of emails with my readers. I've written over 200 posts to date and have built relationships with hundreds of bloggers and influencers in my niche. From my blog, I've built my own independent online business from scratch (from $0 to over $40,000 in revenue).

Who is this course for?

This course is for business owners and entrepreneurs who are tired of trying the old tactics and not seeing results.

What problems does this course for solve for businesses? It saves businesses hundreds of hours of trial and error in creating their own blog. It gives them the exact blueprint for choosing a topic and name, choosing a blog platform, setting up your site, customizing it and generating leads from it.

Who is this course NOT for?

This course ISN'T for businesses who aren't willing to invest long term in their growth.

Who this course is for:

This course is for business owners and entrepreneurs who are tired of trying the old tactics and not seeing results
This cours is for businesses looking to capitalize on new media and drive leads and sales through new, more relevant channels
This course is for businesses that are looking to grow and invest in that growth
This course ISN'T for businesses who aren't willing to invest long term in their growth
This course IS NOT for businesses who aren't willing to try new things

Blogging to Generate Leads: Business Blogging Essentials

What you'll learn

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Course content

Intro1 lecture • 7min

Getting Your Site Live3 lectures • 18min

Building and Customizing Your Blog7 lectures • 57min

Building Your Relationship Network2 lectures • 14min

BONUS: Screencasts3 lectures • 23min

BONUS: Modules2 lectures • 24min

BONUS: Downloads1 lecture • 10min

BONUS: Resource Guide1 lecture • 3min

Requirements

Description

Who this course is for: