Branding yourself in your best light
What you'll learn
- Define & understand how to build (or destroy) your brand
- Learn how networking directly impacts your brand
- Craft your own elevator pitch
- Write your own branding statement
- Gain insight into why branding matters
Requirements
- No requirements except a willingness to learn and grow personally and professionally. Basic literacy skills required.
Description
Have you ever wondered how to brand yourself in your best light? Sometimes we struggle to understand how to be "our best selves" while, at the same time, being our true selves. No one wants to feel fake.
I've helped students and professionals learn how to brand themselves and how to find true career fulfillment. Branding and networking are two crucial first steps you must take when you begin a job search--whether you're graduating from college or transitioning to a new career.
In this course, you'll learn all the branding essentials, including how to brand your best self both online and offline, how to network effectively, and how to write both a branding statement and an elevator pitch. This course includes five separate video lectures (featuring presentations full of information, stats, and tips) and two handouts which will aid you in writing your elevator pitch and branding statement.
The two written pieces--the elevator pitch and the branding statement--can be tailored and adapted to social media, your resume, your cover letters, and beyond. Think of this course as your crash course and intro into personal and professional branding. You'll need these skills the rest of your career; set yourself up for success now.
Who this course is for:
- Job seekers, entry-level professionals, college students
Instructor
- 4.8 Instructor Rating
- 2 Reviews
- 12 Students
- 4 Courses
Bethany Wallace partners with mission-minded organizations to build better workplaces through soft skills solutions. She improves communication and finds smart solutions to tough problems. Bethany aids leaders in strengthening workplaces through consulting, training, career coaching, executive coaching, professional writing services, and keynote presentations.
Bethany presents research at conferences and contributes to major publications and recognized podcasts, including HigherEdJobs, Lensa, Glassdoor, College Recruiter, Zip Recruiter, Jobscan, Flex Jobs, the New York Daily News, Business Tech, Human Resources Online, Life After Teaching, Love Your Story, 10 Minute Mindset, Everyday People, and more. Bethany has published three books, Hindsight 2020: A New and Selected Poems by Bethany Wallace and Mama Meditations: Devotional Book & Gratitude Journal for Moms, Volumes I and II.
Bethany worked for 12 years as an English faculty member and career services director. She is a professional writer, having managed content for College Recruiter and the Arkansas Sheriffs’ Youth Ranches, served on a technical writing team at HP, and provided grant writing, editing, and copywriting services for small businesses. She also garnered experience in sales and nonprofit leadership and development.
Bethany earned her Master of Arts degree in English Language and Literature at Arkansas Tech University and her Bachelor of Arts degree in English at Lyon College.