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Branding yourself in your best light
6 students

Branding yourself in your best light

Branding statement, networking, social media, elevator pitch--essential help for career success
Created byBethany Wallace
Last updated 1/2025
English

What you'll learn

  • Define & understand how to build (or destroy) your brand
  • Learn how networking directly impacts your brand
  • Craft your own elevator pitch
  • Write your own branding statement
  • Gain insight into why branding matters

Course content

6 sections5 lectures1h 8m total length
  • Branding basics: What it is & how you build your brand22:28

Requirements

  • No requirements except a willingness to learn and grow personally and professionally. Basic literacy skills required.

Description

Have you ever wondered how to brand yourself in your best light? Sometimes we struggle to understand how to be "our best selves" while, at the same time, being our true selves. No one wants to feel fake.

I've helped students and professionals learn how to brand themselves and how to find true career fulfillment. Branding and networking are two crucial first steps you must take when you begin a job search--whether graduating from college or transitioning to a new career.

In this course, you'll learn all the branding essentials, including how to brand your best self both online and offline, how to network effectively, and how to write both a branding statement and an elevator pitch. This course includes five separate video lectures (featuring presentations full of information, stats, and tips) and two handouts which will aid you in writing your elevator pitch and branding statement.

The two written pieces--the elevator pitch and the branding statement--can be tailored and adapted to social media, your resume, your cover letters, and beyond. Think of this course as your crash course and intro into personal and professional branding. You'll need these skills the rest of your career; set yourself up for success now by building a solid reputation and great rapport with other professionals.

Who this course is for:

  • Job seekers, entry-level professionals, college students