Branding & Marketing Essentials

Gain insight into how internal organizational functions affect branding and marketing.

How a Company's Business Model Shapes Its Marketing Campaigns

The Importance of Competitor Analysis in Strategic Planning

Pepsi’s Strategy to Outpace Red Bull by Exploiting Market Opportunities

Branding and marketing are not just business choices—they’re shaped by social, political, economic, and legal influences too.

Understand the concept , types and application of Communications in Branding & Marketing.

In this session we will discuss the additional disciplines in which communication plays a vital role

Explore the concepts of branding & marketing and how they differ.

In this session we will continue exploring the differences between branding & marketing

As a professional you need to know when to run a branding campaign and when to run a marketing campaign. This session helps you answer that question.

An overview of the 5 step process in creating a Branding & Marketing Strategy

Its important for every campaign to have an objective. This session helps you draft an objective under the S.M.A.R.T framework.

In this session we discuss examples of objectives for Branding and Marketing.

A real time application of setting an objective and practice to help you work on an existing case study.

At the end of this session you will understand the importance of selecting the right Target Audience for your campaigns.

In this session, you'll learn how to break down a market into segments and choose the right target audience—key first steps in effective STP marketing.

In this session, you’ll learn how to position your product or brand effectively so it stands out and connects with the right audience—the final step in the STP marketing approach.

By the end of this session, you will understand how missteps in market targeting contributed to the rise and fall of JUUL, and how improper targeting decisions can lead to regulatory, reputational, and financial consequences.

In this session, you’ll learn how to shape the messaging of your campaigns and use practical guidelines to create content that resonates with your target audience.

In this session, you’ll explore various appeals used in advertising messages —and learn how to use them to create more impactful and persuasive campaigns.

In this session, you’ll learn how to build an effective content strategy

In this session, you’ll learn when to launch a campaign and how long it should run

Gain insight into the range of digital mediums available for marketing campaigns

Explore the role of traditional offline marketing channels—such as print, TV, radio, and outdoor

Explore how to leverage customer and market data to make informed branding and marketing choices

Explore the essential digital marketing metrics that help measure campaign performance, track audience engagement, and guide optimization efforts.

Understand some of the key metrics in Offline Marketing.

Gain an understanding of essential statistical concepts that support data analysis and decision-making in branding and marketing.

Debunk common myths in branding and marketing to help you avoid pitfalls and apply best practices confidently.

Explore the basics of consumer behavior