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The Zero-Cost Marketing Strategy
Rating: 4.2 out of 5(6 ratings)
63 students

The Zero-Cost Marketing Strategy

The Best of Marketing, Sales & Customer Success from Global B-Schools in One Course
Created byMalay A. Upadhyay, Pooja Chitnis
Last updated 7/2023
English

What you'll learn

  • Brand Management (B2C, B2B, Personal)
  • Digital Marketing
  • Marketing Strategy
  • Sales Strategy
  • Tech-driven Marketing/Sales Operations Automation
  • Customer Onboarding & Success
  • Social Media Strategy
  • Reversing SPAM ratings
  • Channel Partnerships
  • Website, SEO & Vertical Aggregator Strategy
  • Building Audience Trust

Course content

4 sections • 23 lectures • 3h 34m total length

  • Importance of Brand Equity6:12

    • What is Brand Equity all about? And why the best brands care about it?

    • Why is a focus on branding important to gain & retain customers?

    • The impact of maximizing brand equity

  • The Brand Journey Management11:16

    • How you can help your customers move from first hearing about a brand to loving it?

    • Why do certain marketing/sales initiatives need to come after another to be effective?

  • How do Marketing, Sales & Customer Success work together - I9:39

    • Marketing, Sales & Customer Success Ecosystem: How are the different initiatives connected?

    • Introduction to Tier I & Tier II Strategies

  • How do Marketing, Sales & Customer Success work together - II7:09

    • Where should Marketing, Sales & Customer Success be involved in the different stages of a brand journey?

    • How do the three functions guide the customer along the brand evolution?

  • Understanding the Brand Journey

Requirements

  • None

Description

How can Marketers grow a company and sustain its growth without an overdependence on revenues?

Growth requires a holistic approach of product evolution, marketing, sales and customer success; yet most marketers focus only on the marketing-side of growth. A marketer's ultimate goal is to help the company achieve brand resonance. It is a state where its customers become fans - ones who would stay with the company through thick and thin. That is what the likes of Apple and Nike managed to achieve. But how does one get there from infancy?

This course will teach you how to start generating revenues without a heavy spend on your marketing efforts, as a way to achieve brand resonance. It will shift your focus from "what you do" in Marketing, Sales and Customer Success, to "what customers want" from you or your company. You will:

- Achieve the core objective of gaining fans by tapping into what your audience/customer loves.

- Appreciate how digital marketing or sales are only one part of a larger ecosystem.

- Learn how great marketers maximize the effectiveness of every initiative they undertake by timing them right

- Gain frameworks and steps to guide you in practical execution

- Master the rare ability to grow a company without heavy investments

Who this course is for:

  • Entrepreneurs
  • Small / Medium Business Owners
  • Marketing / Branding Professionals or Students
  • Marketing Professionals or Students interested in Sales & Customer Success

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