360 Marketing Strategy: How Unknown Brands Gain Loyal Fans

How do you get visible, gain loyalty and grow your brand, or even stand out in career?

The first step is to understand that you or your company have a brand; and you are part of its brand journey at all times. Companies like Apple or individuals like Steve Jobs stand out because they focus on building Brand Equity rather than focussing on Marketing, Sales, or Customer Success separately. They have achieved a stage of resonance that exists beyond simply acquiring and retaining customers. It is a stage where your audience starts to become your fan. To achieve this you need to master all three, Marketing, Sales, and Customer Success - from a brand perspective.

A brand perspective is important because it shifts your focus from "what you do" in Marketing, Sales and Customer Success, to "what customers want" from you or your company. So, instead of focussing on only one area for Brand Management, this course will train you in all three functions so that you can:

- Achieve the core objective of gaining fans by building a brand that your audience/customer loves.

- Appreciate how digital marketing or sales are only one part of a larger ecosystem.

- Learn how great brands maximize the effectiveness of every initiative they undertake by timing them right

- Gain frameworks and steps to guide you in practical execution