The Zero-Cost Marketing Strategy
What you'll learn
- Brand Management (B2C, B2B, Personal)
- Digital Marketing
- Marketing Strategy
- Sales Strategy
- Tech-driven Marketing/Sales Operations Automation
- Customer Onboarding & Success
- Social Media Strategy
- Reversing SPAM ratings
- Channel Partnerships
- Website, SEO & Vertical Aggregator Strategy
- Building Audience Trust
Requirements
- None
Description
How can Marketers grow a company and sustain its growth without an overdependence on revenues?
Growth requires a holistic approach of product evolution, marketing, sales and customer success; yet most marketers focus only on the marketing-side of growth. A marketer's ultimate goal is to help the company achieve brand resonance. It is a state where its customers become fans - ones who would stay with the company through thick and thin. That is what the likes of Apple and Nike managed to achieve. But how does one get there from infancy?
This course will teach you how to start generating revenues without a heavy spend on your marketing efforts, as a way to achieve brand resonance. It will shift your focus from "what you do" in Marketing, Sales and Customer Success, to "what customers want" from you or your company. You will:
- Achieve the core objective of gaining fans by tapping into what your audience/customer loves.
- Appreciate how digital marketing or sales are only one part of a larger ecosystem.
- Learn how great marketers maximize the effectiveness of every initiative they undertake by timing them right
- Gain frameworks and steps to guide you in practical execution
- Master the rare ability to grow a company without heavy investments
Who this course is for:
- Entrepreneurs
- Small / Medium Business Owners
- Marketing / Branding Professionals or Students
- Marketing Professionals or Students interested in Sales & Customer Success
Instructors
- 4.2 Instructor Rating
- 136 Reviews
- 618 Students
- 2 Courses
As the COO of SalesChoice, an award-winning AI SaaS & Consulting firm, I play a dual role: driving the company's growth operations and providing strategic guidance to enterprise clients and public sector organizations across diverse industries.
I also serve as a Board Advisor at USAII and Completing, having also co-launched the AI Directory and contributed to the European AI Alliance, which helped shape the European Commission’s first AI policy in 2019. I recently received the "Global Icon Awards" by the Corporate Connect, and have previously featured among the "Most Influential Business Leaders to Watch" by CEO Time Magazine and the "Top 10 Pioneering Business Leaders" by Mirror Review.
I have written four books on AI, published three educational courses, and trained 1000+ business leaders at the likes of CGI India, Compass Group Japan, World Financial Group, US Navy, Reckitt Europe and Services Australia, to name a few, who have led to thousands more making more informed AI choices today for their organizations with my managerial guidelines.
Here is what some of them have to say:
"Malay Upadhyay has a remarkable ability to convey complex concepts in a clear and engaging manner, making the learning process both enjoyable and highly effective. One of the standout aspects of the course was its practical focus, which allowed me to directly implement the strategies and tools discussed. This hands-on approach not only solidified my learning but also enabled me to see tangible improvements in my work with financial consultants. The AI-driven methodologies shared by Professor Upadhyay have significantly boosted the performance and efficiency of financial consultants. I am truly grateful for the opportunity to learn from such an expert in the field." - Sr. Marketing Director, World Financial Group, USA.
"Malay A. Upadhyay revived us. It was by far one of the most useful sessions I've attended recently." - Founder, Vina & Co., Germany.
"I'm excited to apply these learnings to accelerate our company's AI journey." - CIO, Compass Group, Japan.
"A must-read for anyone seeking to harness the full potential of generative AI in marketing." - Professor, Judge Business School, University of Cambridge, UK.
"I am a doctor, (now) trained in AI. This concept has given me a new perspective to use AI in medical practice.” - Udemy Review.
"This is one of the best classes I have ever been in." - Decision Maker, US Navy.
- 4.2 Instructor Rating
- 6 Reviews
- 62 Students
- 1 Course
Recognized as one of CATAAlliance's "20 Amazing Women in Tech" across Canada, a Google Certified Digital Marketer, HubSpot User Champion awardee, and Rocheston Distinguished Service Provider awardee, Pooja Chitnis is a Brand and Marketing Strategist who has helped brands from various industries - ranging from tourism, hospitality, real estate, fashion, and technology, connect with and grow their target market by creating a credible and loveable brand image.