360 Marketing Strategy: How Unknown Brands Gain Loyal Fans
What you'll learn
- Brand Management (B2C, B2B, Personal)
- Digital Marketing
- Marketing Strategy
- Sales Strategy
- Tech-driven Marketing/Sales Operations Automation
- Customer Onboarding & Success
- Social Media Strategy
- Reversing SPAM ratings
- Channel Partnerships
- Website, SEO & Vertical Aggregator Strategy
- Building Audience Trust
How do you get visible, gain loyalty and grow your brand, or even stand out in career?
The first step is to understand that you or your company have a brand; and you are part of its brand journey at all times. Companies like Apple or individuals like Steve Jobs stand out because they focus on building Brand Equity rather than focussing on Marketing, Sales, or Customer Success separately. They have achieved a stage of resonance that exists beyond simply acquiring and retaining customers. It is a stage where your audience starts to become your fan. To achieve this you need to master all three, Marketing, Sales, and Customer Success - from a brand perspective.
A brand perspective is important because it shifts your focus from "what you do" in Marketing, Sales and Customer Success, to "what customers want" from you or your company. So, instead of focussing on only one area for Brand Management, this course will train you in all three functions so that you can:
- Achieve the core objective of gaining fans by building a brand that your audience/customer loves.
- Appreciate how digital marketing or sales are only one part of a larger ecosystem.
- Learn how great brands maximize the effectiveness of every initiative they undertake by timing them right
- Gain frameworks and steps to guide you in practical execution
Who this course is for:
- Small / Medium Business Owners
- Marketing / Branding Professionals or Students
- Marketing Professionals or Students interested in Sales & Customer Success
Many executives & managers struggle with the complexity of AI in realizing organizational growth today. Everyone is talking about it, but only a few know how and when to leverage it. You would like to achieve an efficient way to grow and retain customers, but you are not sure where to begin or how to get more value out of your AI investments?
My name is Malay Upadhyay and I help to bridge the gap between the customer journey and AI for organizations. Sustainable growth is achieved through a sound understanding of customer journeys as they progress from unknown prospects to resonant fans. That's marketing, sales and customer success weaved into one. In my current role, I ensure that mid-market and enterprise firms get value from custom AI solutions for their unique growth and customer realities. Over the years, I have trained and guided 200+ managers and executives on getting the most out of AI enablement. A Duke of Edinburgh awardee, I was also recognized as one of the Top 10 pioneering business leaders by Mirror Review in 2021.
I had the privilege of being part of the European AI Alliance that informed the High-level Expert Group (HLEG) on the European Commission’s AI policy in 2018-19. An internationally and multi-lingually published author of the AI Management series for Asia’s largest tech publication house, I also serve as an advisor to URichmond's CX Program, online instructor and speaker at conferences like the European Digital Week 2020 and the AI Adoption panel at ‘ISPIM (International Society for Professional Innovation Management) Connects Ottawa 2019’, hosted by the National Research Council (NRC) Canada.
Recognized as one of CATAAlliance's "20 Amazing Women in Tech" across Canada, a Google Certified Digital Marketer, HubSpot User Champion awardee, and Rocheston Distinguished Service Provider awardee, Pooja Chitnis is a Brand and Marketing Strategist who has helped brands from various industries - ranging from tourism, hospitality, real estate, fashion, and technology, connect with and grow their target market by creating a credible and loveable brand image.