Udemy

Brand Alchemy: Create Brand Names that Stick & Sell

How to make & name your ideas, techniques, and products FAR more valuable using “Magic” value-creating techniques!
Free tutorial
Rating: 3.8 out of 5 (51 ratings)
3,292 students
54min of on-demand video
English
English [Auto]

How to increase the value of your product by giving it the right name. (Note: many customers will judge your product by what you name)
Learn the different techniques they can use to make sure their brand name is memorable.
Not all products are equal – discover advanced product design strategies so you can command a premium price for any product you create
Uncover the worst (but AVOIDABLE mistakes) businesses make why coming up with a name and how you can avoid it.
Create names for your products, concepts, and ideas that instantly pull your customer in and they won’t forget
Talk about their products in a way that pulls customers in, instead of brushing you off.

Requirements

  • You're patient, deliberate, and methodical. You're committed to spending the time to learn how to create brands the right way, and you know this will not happen overnight. You know that if you put in a few hours a week and do the heavy lifting up front, you can enjoy the rewards for years to come.
  • Students should have a strong idea of their ideal customer and their needs and wants.
  • They should ideally have a customer avatar handy.

Description

Here’s a fact: Most things in life cannot be “transformed” into more valuable states very easily. They can’t be changed from one state to another... from one value to another.

Meaning...It’s not that easy to turn one dollar into two.

Or Turning a seed into a plant... too much hard work.

But through branding. Oh, yes...branding.

Branding is one of the FEW things that can be make things FAR more valuable – with an amazingly small amount of time, effort, and energy.

The way a product/service/idea is presented makes all the difference.

The name that you give your product or service is the highest- leverage Marketing you can do.

Say something one way, and no one listens. Say it another way, and people will do anything, head for the voting booths, or take out their cash.

Here’s the most important lesson you’ll learn in Product Marketing:

How You Say It Matters!

By saying something a slightly different way, you can TRANSFORM the value of something from very low... to very HIGH.

You may not be able to turn lead into gold easily, but you can turn your ideas into MONEY easily, if you understand this approach I'm about to teach in this course.

By the way, you can (and should) use this approach I’m about to teach you with your MARKETING. It’s one of the best things you'll learn in fact.

Introducing...Brand Alchemy

Brand Alchemy is my most in-depth course on creating a high-value digital product. Deep workshop on getting into the head of your customer and creating names that stick and sell. By the end of the course you’ll be able to create names that not only stick but charge a premium price for.

What you'll learn in this course:

  • How to increase the value of your product by giving it the right name. (Note: many customers will judge your product by what you name it, it’s important you get this right)
  • Not all products are equal – discover advanced product design strategies so you can command a premium price for any product you create
  • Uncover the worst (but AVOIDABLE mistakes) businesses make why coming up with a name and how you can avoid it.

Who is this course for?

  • You have a quality product you’re proud of but want to give it a name that is worth the effort you’ve put in and more. 
  • You’re thinking about a name for your product but don’t know whether it will stick in people’s mind.
  • You have a quality product you’re proud of. I only work with people who know that providing value is the only way to be successful.
  • You have a product or service and you want to promote it online — through your website, email, blog posts, sales pages, or social media.

So if you're ready to create brand names that stick and sell, then go ahead join my course by clicking "Take my Course" or "Add to Cart"

...and let's start the process of BRAND ALCHEMY.

Who this course is for:

  • Anyone who is in the process of creating products, services, concepts and ideas for their business.
  • Anyone who is looking for ideas on how to create a magnetic name for themselves.
  • This is not for someone who already has created names for their business but doesn't not want to change them.
  • You have a quality product you’re proud of but want to give it a name that is worth the effort you’ve put in and more.
  • You’re thinking about a name for your product but don’t know whether it will stick in people’s mind.

Instructor

Professor of Marketing, Marketing Leader & Career Coach
Basim Salim
  • 4.2 Instructor Rating
  • 1,380 Reviews
  • 53,159 Students
  • 20 Courses

I'm Basim, a seasoned marketing strategist with over a decade of experience in transforming businesses through innovative education and strategic execution.

Navigating a marketing career can be complex, especially when aspiring to leadership roles or breaking new ground with startup ventures. My mission is to guide you through these challenges. With a rich background in consulting for both local and international businesses, I specialize in crafting effective Go-To-Market (GTM) strategies, advancing product development, leveraging marketing automation, and driving engagement through creative content marketing.

My business and marketing approach is built on five fundamental principles:

– Prioritizing customer needs to ensure a consumer-centric strategy.

–  Creating and implementing educational automated systems for efficiency and scalability.

–  Delivering exceptional value that consistently exceeds expectations.

–  Continuously challenging assumptions and embracing rigorous testing for continual improvement.

–  Drawing inspiration from diverse industries for innovative and unique marketing strategies.

My diverse career spans roles from designer to strategist, equipping me with the versatility to manage multidisciplinary projects and navigate complex market challenges effectively. In marketing leadership roles, I focus on areas like branding, crafting compelling customer journeys, designing impactful marketing campaigns, content strategy, email marketing, automation, and enhancing customer success.

Beyond my business endeavors, I am deeply committed to academic excellence as a Marketing Lecturer at York University and a Professor at Conestoga College. This blend of practical industry insights and academic rigor allows me to nurture and develop the next generation of marketing leaders.

Whether you're a startup seeking transformative marketing leadership or a marketing professional aiming to elevate your career, I offer tailored services including strategic coaching, clarity calls, and career guidance. Let's connect and explore how we can collaborate to achieve your goals and redefine the future of marketing.

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