A Beginner's Guide to Business Communication

Name: A Beginner's Guide to Business Communication
Rating: 4.8 (7 reviews)

Business communication, Presentation skills, Business Writing Skills

Created byOmika Bhalla Saluja

Last updated 10/2023

English

English [Auto],

What you'll learn

Understand business communication strategies and principles for effective communication in various business situations.
Develop effective oral presentation, public speaking, and listening skills.
Cultivate effective business writing skills using appropriate organizational formats commonly used in business communications.
Develop effective nonverbal skills to anticipate and support verbal communication.
Enable learners to express themselves confidently and clearly in diverse business situations.

Course content

6 sections • 19 lectures • 2h 16m total length

Introduction to course3:02
Explore practical, outcome-based strategies across five modules to master business communication, from fundamentals to oral, written, and nonverbal skills, with actionable tips you can apply now.

Introduction to Business Communication4:34
Explore the basics of business communication, emphasizing open, two-way interaction, active listening, clarity, and inclusion and diversity to foster trust, collaboration, and well-being in the workplace.
Role, Scope and Purpose of Communication in Business5:22
Explore the role, scope, and responsibilities of business communication, and how clear internal and external communication supports planning, organizing, staffing, directing, controlling, and decision making to build trust and collaboration.
Process and Classification of Business Communication4:41
Explore the process and classification of business communication, from sender and encoding to message, channel, decoding, and feedback. Learn how noise, biases, and formal and informal flow affect effectiveness.
Communication based on Relationship10:24
Explore how relationships shape business communication by contrasting formal channels with informal grapevine networks and identifying bridgers, dead enders, and isolates.
Communication based on Flow4:42
Explore formal and informal communication flows, including downward, upward, horizontal, and diagonal channels, and examine informal networks such as single strand chain, gossip chain, probability chain, and cluster chain.
Communication based on Expression6:32
Examine how expression shapes organizational communication across written, verbal, oral, and nonverbal forms, comparing spontaneity, feedback, permanence of records, and context-driven suitability.

Characteristics of successful communication (7 Cs)11:19
Explore the seven Cs of effective business communication—completeness, conciseness, consideration, clarity, concreteness, courtesy, and correctness. Overcome barriers to deliver clearer, professional messages.
Barriers to effective communication9:24
Explore barriers to business communication—linguistic, cultural, organizational, and emotional—and apply gateways like clarity, appropriate language, suitable medium, feedback, listening, and trust, including a case study.
Case Study - Barry and Communication Barriers
Student Activity 1

Meaning and principles of Oral Communication10:04
Explore the meaning and principles of oral communication in business, weaving storytelling into presentations, and applying clarity, brevity, accuracy, and confident delivery.
Effective listening5:49
Develop effective listening by stopping talking, giving the speaker undivided attention, resisting distractions, and using open-minded empathy to understand the message and respond appropriately.
Effective presentation12:45
Plan, prepare, practice, and perform compelling presentations by structuring content, using visuals, and showing empathy to engage audiences and convey clear, credible messages.

Poor Business Writing4:01
Develop practical business writing skills by exploring forms from emails and reports to memos and contracts, and master clear, persuasive written communication for informing, inviting, confirming, and persuading audiences.
Principles of Successful writing7:18
Explore the principles of effective business writing, from completeness and clarity to tone, coherence, and active voice, with guidance on positive language and you attitude.
Student Activity 2
Student Activity 3
The 3X3 Writing Process and Types of Business Messages5:08
Master the 3x3 writing process—prewriting, writing, and revising—through analysis, research, organization, and evaluation to craft effective business messages with the AIDA format.
Written forms: Types of Business letters10:37
Explore the key forms of business letters—inquiries, orders, instructions, claims, cover and sales letters—along with essential letter elements like letterhead, date, inside address, salutation, body, and signature.
Written forms: Report writing, Memos, Emails4:57
Explore the purposes of memos and internal communication, master routine and special business reports with their structure, and apply professional email etiquette to clear, effective business writing.
Student activity 4

Meaning and Types : Kinesics and Proxemics7:55
Explore how kinesics and proxemics shape business communication through body language, space, time, and nonverbal cues such as eye contact, facial expressions, gestures, and clothing.
Types : Chronemics, Para language and Haptics with Course Conclusion7:42
Explore chronemics, paralanguage, and haptics to enhance nonverbal business communication, shaping credibility, rapport, and cultural adaptability through tone, pitch, rate, and touch.

Requirements

This is a beginner's course so no previous experience is required. You will learn as in the process.

Description

The course titled "A Beginner's Guide to Business Communication" is designed to provide students with a comprehensive understanding of effective communication in a business setting. The course is divided into five modules, each focusing on different aspects of communication.

Module I, "Basics lay the foundation," serves as an introduction to business communication. Students will learn about the importance of communication in the business world and its role, scope, and purpose. They will also explore the process and classification of communication, understanding how it varies based on relationships, flow, and expression.

Module II, "Secrets to Efficient Communication," delves into the characteristics of successful communication, known as the 7 Cs. Students will also examine barriers to effective communication through a case study and engage in Student Activity 1 to apply their knowledge.

Module III, "Mastering Oral Communication," focuses on the principles and meaning of oral communication. Students will learn the art of effective listening and presentation skills to enhance their oral communication abilities.

Module IV, "Perfecting Written Communication," emphasizes the importance of written communication in a business context. Students will explore the principles of successful writing and engage in various student activities (Student Activity 2 and Student Activity 3) to improve their business writing skills. They will also learn about the 3X3 Writing Process and different types of business messages, including business letters, reports, memos, and emails.

Module V, "Actions speak louder: The Non-Verbal Communication," explores the significance of non-verbal communication in business interactions. Students will learn about different types of non-verbal communication, such as kinesics and proxemics, and participate in a comic role play. They will also study other types of non-verbal communication, including chronemics, paralanguage, and haptics.

Throughout the course, students will engage in various activities and case studies to apply their knowledge and develop practical communication skills necessary for success in the business world.

Who this course is for:

Management students or entry-level employees who lack confidence in public speaking and want to grow their career by improving their communication skills.

A Beginner's Guide to Business Communication

What you'll learn

Explore related topics

Course content

INTRODUCTION TO COURSE1 lecture • 3min

Basics lay the foundation6 lectures • 36min

Secrets to Efficient Communication2 lectures • 21min

Mastering Oral communication3 lectures • 29min

Perfecting Written Communication5 lectures • 32min

Actions speak louder : The Non – Verbal Communication2 lectures • 16min

Requirements

Description

Who this course is for: